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Create professional Gantt charts in GanttPRO in a few clicks
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Digital Marketing Strategy8/10/2026
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WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
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Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary8/11/20268/17/20260400000
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1.1Objectives of plan8/11/20268/12/20260800OpenMedium00
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1.2Challenges of organization8/12/20268/13/20260800OpenMedium00
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1.3Expectations if marketing plan was successful8/13/20268/14/20260800OpenMedium00
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1.4Alignment8/14/20268/16/20260800OpenMedium00
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1.5Mission8/17/20268/17/20260800OpenMedium00
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2Target markets8/17/20268/20/20260240000
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2.1Demographics8/17/20268/18/20260800OpenMedium00
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2.2Lifestyle8/18/20268/19/20260800OpenMedium00
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2.3Actions8/19/20268/20/20260800OpenMedium00
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3Organization’s strategies and plans8/21/20268/26/20260240000
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3.1New products, markets8/21/20268/23/20260800OpenMedium00
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3.2Promotions8/22/20268/23/20260800OpenMedium00
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3.3Expansion8/23/20268/24/20260800OpenMedium00
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3.4Assessment8/24/20268/25/20260800OpenMedium00
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3.5Current marketing efforts8/25/20268/26/20260800OpenMedium00
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4Marketing metrics- performance/interactivity8/27/20268/31/20260160000
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4.1Search Engine positioning (for keywords )8/27/20268/28/20260800OpenMedium00
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4.2Analytics8/28/20268/30/20260800OpenMedium00
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4.3Facebook Insights/ likes8/29/20268/30/20260800OpenMedium00
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4.4Twitter activity8/30/20268/31/20260800OpenMedium00
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5Industry analysis9/1/20269/7/20260320000
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5.1SWOT situational analysis9/1/20269/2/20260800OpenMedium00
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5.2Competitor analysis and environment9/2/20269/3/20260800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )9/3/20269/4/20260800OpenMedium00
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5.4Market research/Consumer insights9/4/20269/6/20260800OpenMedium00
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5.5focus group9/5/20269/6/20260800OpenMedium00
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5.6If service organization9/6/20269/7/20260800OpenMedium00
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6Service blueprint9/8/20269/10/20260160000
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6.1Service gap analysis9/8/20269/9/20260800OpenMedium00
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6.2Summarize challenges9/9/20269/10/20260800OpenMedium00
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7Brand Blueprint9/11/20269/20/20260480000
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7.1Brand Personality– How to get your brand unstuck?9/11/20269/13/20260800OpenMedium00
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7.2Current image, mindset, behavior9/12/20269/13/20260800OpenMedium00
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7.3Desired behavior9/13/20269/14/20260800OpenMedium00
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7.4Challenges to overcome9/14/20269/15/20260800OpenMedium00
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7.5Brand Properties9/15/20269/16/20260800OpenMedium00
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7.6Product/service features9/16/20269/17/20260800OpenMedium00
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7.7Logo9/17/20269/18/20260800OpenMedium00
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7.8Tagline9/18/20269/20/20260800OpenMedium00
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8Brand Essence9/20/20269/27/20260480000
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8.1Organizational touchstone9/20/20269/21/20260800OpenMedium00
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8.2Customer insights and key benefit9/21/20269/22/20260800OpenMedium00
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8.3Recommendations for Clarified Brand9/22/20269/23/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline9/23/20269/24/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)9/24/20269/25/20260800OpenMedium00
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8.6Universal Selling Points (USP)9/25/20269/27/20260800OpenMedium00
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8.7Value Proposition9/26/20269/27/20260800OpenMedium00
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9Brand Blueprint Elements9/28/202610/11/20260800000
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9.1Competitive context9/28/20269/29/20260800OpenMedium00
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9.2Target markets9/29/20269/30/20260800OpenMedium00
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9.3Current image, mindset, behavior9/30/202610/1/20260800OpenMedium00
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9.4Desired behavior10/1/202610/2/20260800OpenMedium00
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9.5Challenges to overcome10/2/202610/4/20260800OpenMedium00
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9.6Brand Properties10/3/202610/4/20260800OpenMedium00
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9.7Brand Essence10/4/202610/5/20260800OpenMedium00
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9.8Customer insights/benefit10/5/202610/6/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)10/6/202610/7/20260800OpenMedium00
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9.10Brand Promise10/7/202610/8/20260800OpenMedium00
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9.11Universal Selling Points10/8/202610/9/20260800OpenMedium00
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9.12Value Proposition10/9/202610/11/20260800OpenMedium00
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10Integrated Media Sample10/11/202611/1/202601280000
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10.1Flyers/ brochures10/11/202610/12/20260800OpenMedium00
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10.2YouTube -Video10/12/202610/13/20260800OpenMedium00
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10.3Facebook10/13/202610/14/20260800OpenMedium00
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10.4Twitter10/14/202610/15/20260800OpenMedium00
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10.5Email blast10/15/202610/16/20260800OpenMedium00
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10.6Blog10/16/202610/18/20260800OpenMedium00
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10.7Social bookmarks10/17/202610/18/20260800OpenMedium00
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10.8Pinterest10/18/202610/19/20260800OpenMedium00
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10.9Instagram10/19/202610/20/20260800OpenMedium00
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10.10TV/radio10/20/202610/21/20260800OpenMedium00
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10.11Infographic10/21/202610/22/20260800OpenMedium00
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10.12Newspaper10/22/202610/23/20260800OpenMedium00
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10.13Posters10/23/202610/25/20260800OpenMedium00
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10.14Newsletter ( online)10/24/202610/25/20260800OpenMedium00
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10.15Personal networks10/25/202610/26/20260800OpenMedium00
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10.16friends, family, org.10/26/202610/27/20260800OpenMedium00
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10.17Local businesses10/27/202610/28/20260800OpenMedium00
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10.18WOM friends10/28/202610/29/20260800OpenMedium00
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10.19Events10/29/202610/30/20260800OpenMedium00
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10.20Past participants/buyers10/30/202611/1/20260800OpenMedium00
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10.21Partner organizations10/31/202611/1/20260800OpenMedium00
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11Implementation (What resources)11/2/202611/8/20260400000
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11.1Staff11/2/202611/2/20260800OpenMedium00
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11.2Management11/3/202611/3/20260800OpenMedium00
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11.3Staff availability11/4/202611/4/20260800OpenMedium00
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11.4Expertise to implement the plan11/5/202611/5/20260800OpenMedium00
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11.5Outsource elements of plan (use outside vendors)11/6/202611/8/20260800OpenMedium00
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11.6Time11/7/202611/8/20260800OpenMedium00
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11.7Resources (financial)11/8/202611/8/20260800OpenMedium00
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12Monitoring Evaluation11/10/202611/16/20260320000
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12.1Monitoring metrics11/10/202611/11/20260800OpenMedium00
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12.2Website - Google Analytics11/11/202611/12/20260800OpenMedium00
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12.3Social media insights11/12/202611/13/20260800OpenMedium00