ABCDEFGHIJKLMNOP
1
SEO Audit Report
2
3
4
OverviewTarget site:
kentuckycounselingcenter.com
5
Date:Nov , 2020
6
7
8
This audit has been put together to help you make sense of how your website is performing. We pull together data from Google Search Console, Ahrefs, Screaming Frog and more to get a birds-eye view of SEO performance.
9
10
11
12
Navigation:
13
14
▶
On-Page SEO
15
▶
Keyword Research
16
▶Backlink Gap
17
▶Keyword Gap
18
▶
SEO Installation
19
▶URL Equity
20
▶
Redirect Chains
21
▶
Redirect Mapping
22
▶
Competitor Comparison
23
▶
Content Audit
24
▶
PageSpeed/Schema
25
26
27
28
SEO / On-Site
Part of Installation Process?
29
30
Keyword Usage/Targeting
We will pick the best keywords for each of your highest priority pages. We will use these when rewriting title tags & meta descriptions.
31
BPages aren't necessarily targeting the highest value/desired keywords provided. Keyword selection can be improved and worked into titles, meta descs and content.
32
33
34
Title TagsWe will rewrite title tags for your highest priority pages and install them on the website.
35
BExisting title tags are generally okay, however there is room for improvement as many pages just have a single word or phrase followed by the site name in titles. Opportunities to include more click-enticing and long tail terms in the first 60-65 characters.
36
37
38
Meta DescriptionsWe will rewrite unique meta descriptions for your highest priority pages and install them on the website.
39
B-Unique meta descriptions used across the site. Some are missing, and others are too long to fully display. Some need better usage of target keywords so they appear highlighted in SERPs.
40
41
42
RedirectsWe will provide a list of redirects for your web developers to implement. In some cases we are able to fix these on our own.
43
ANo concerning redirect issues were found on the site.
44
45
46
Page SpeedWe will provide detailed recommendations to your web developers on where site speed can be improved.
47
A-Good performance overall. Only things to consider improving would be implementing a better cache policy, or adding in a CDN.
48
49
50
Schema UsageWe will provide detailed recommendations to your web developers on how to implement the schema markup on your website.
51
CThe main Local Business schema markup currently has 2 errors and 2 warnings that prevent it from providing any benefit. Adding in the Name, Image and Telephone fields would be advised.
52
53
54
55
56
SEO / Off-Site
Recommendations
57
58
Link ProfileStart a high authority link building campaign to acquire links from relevant and local websites.
59
BThe site has some quality links, but there is an opportunity to build more links from authoritative sites in your industry.
60
61
62
Anchor TextContinue to build links with primarily branded anchor text. The business name is effectively a partial match, so no need for aggressive anchors.
63
APrimarily branded and generic anchor text, no risk of receiving an algorithmic or manual over-optimization penalty.
64
65
66
67
68
Key Takeaways
69
70
1. Update title tags and meta descriptions to utilize the highest value target keywords, making sure the core keywords are within the character limits to be properly viewed in SERPs. Consider adding additional service pages, or additional content to existing service pages or location pages.
71
72
73
2. Start a high authority link building campaign, with link placements focused on relevant local and medical sites. Continue building links with primarily branded anchor text. This will be especially helpful when trying to improve rankings related to online counseling.
74
75
76
3. Update the existing schema on the site to make it correct and more accurate. Consider adding additional schema to each local landing page. Also consider adding FAQ schema to various service pages.
77
78
79
80
81