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COURSE OFFERINGS FOR SECOND SEMESTER SY 2024-2025
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*Course availability are subject to change without prior notice
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College of Arts and Sciences (CAS)
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Second Semester
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CodeDescriptive TitleUnitsCourse Description
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HMH323Philippine Historiography3This course is a survey of historical writing about the Philippines form the first available writings
until the present-day scholarly works. It includes both works written by foreigners, whether from
colonizing countries or not, and by Filipinos.
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ART 111Visual Arts3As part of the core program, this course aims to contribute to the liberal education of students by addressing the refinement of their sensitivity to beauty. This is to be done through the theoretical and practical study of beauty, art and art forms with a focus on but not limited to painting, sculpture, and architecture. The students will undergo training in the use of elements and principles to understand the dynamics of form, subject and response--the meeting point of the objective and subjective dimensions--and how it implicates their experience and appraisal of beauty. The students will immerse in basic aesthetics in the study of the nature of beauty and art and its value in their lives, especially in how it informs how they imagine the world and how it contributes to visual culture.
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entrepre
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School of Management (SMN) - BS Business Administration
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Second Semester
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CodeDescriptive TitleUnitsCourse Description
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BAM1432BManagerial Accounting3This course is designed to acquaint students in performing the roles of management officers or managers; providing and assisting in the analysis, interpretation, and forecasting of business organizations. It covers the discussion of the foundation of management accounting; its expanding role, organizational structure, and professional ethics for management accountants; design of management accounting systems (e.g., responsibility accounting system), evaluating the impact of changes in business structure, functions, and appropriateness of management accounting techniques and methods; basic interpretation and use of financial statements; performance measurement for planning and control such as: marginal, absorption, and opportunity costing; cost behaviour; cost-volume-profit relationship; advanced analysis and appraisal of financial and related information; business planning and budgetary systems; standard costing and variance analysis; and methods for planning and control.
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BAM132CIndustry and Regional Market Analysis3This is a research seminar course that formally introduces the students to industry analysis, different industry analysis models, and competitive strategy.
The focus will be mastering Dr. Michael Porter’s Competitive Diamond Framework and Five Forces Model. Furthermore, other models such as PEST
Analysis, Financial Ratios, SCP Framework, and Value Chain Approach shall also be discussed in order to support the analysis of industries. Furthermore,
students shall be asked to conduct an analysis of industries of their choice in a regional and national setting.
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MGT 203Business Ethics3This course addresses the challenge of using an ethical framework to manage entrepreneurial and business activity. It is concerned with developing a new enterprise philosophy where personal, ethical, and organizational criteria are central to management policy, alongside business and financial issues.

The typical decision-making approach of managers-entrepreneurs, done within the context of planning, leading, organizing, and controlling, often follows a systematic but fragmented functional framework. This technical-analytical approach often leads to a ‘value free’ decision, with no regard for the ethical or human dimensions.

Business ethics is presented in this course, not as a belated remedy for unwanted negative side effects of business decisions, but as a fundamental criterion for excellence in every management decision and action.

The course, which highlights leadership, delves not only on the ‘what’ and the ‘why’ of business ethics, but also on ‘how’ to implement it in the organization of the business.

The sessions guide participants to pursue integrity and excellence in their various roles as administrators, entrepreneurs, strategists, and as leaders of organizations. Opportunities will be given the participants to critique, enhance and apply some management tools, for purposes of relating personal integrity and consistency into organizational performance and excellence.
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BAM142BInternational Business and Economics3International Economics-
International Business- This course will give students an understanding of the international business environment and the business practices required to compete successfully in
global markets. Within the context of globalization, this course will focus on the ASEAN Economic Community (AEC), as well as the rise of China as an
economic giant in world and/or global trade. Apart from Asia & the Pacific countries, this course will also touch on the other trade, investment and business
partners of the Philippines such as the European Union (EU), and NAFTA member countries.
The course aims to give students decision-making skills associated with the different market entry strategies and functions of international business. Students
will be exposed to actual experiences through case studies and group projects based on actual global business scenarios.
This course will be conducted according to both individual and team-learning formats.
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BAM122Quantitative Analysis for Management 23The subject is designed to develop each participant’s capability to use quantitative techniques commonly used in business today to support sound management decision-making. It will mainly focus on decision analysis, correlation and regression, forecasting and project management.
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BAM132DHuman Behaviour in Organizations3The course provides an eclectic view of how people, from a universal perspective, act, react, behave, get stimulated and motivated, as well as pursue
goals as leaders, individuals and members of teams in an organization.
Unlike the exact sciences, the study of human behavior does not yield principles, only theories that can further be validated. Human Behavior in
Organization is based on the behavioral sciences, particularly sociology and psychology, and studies what these broad and extensive theoretical
disciplines can contribute to the understanding of people’s behavior in organizations. The behavioral sciences can only provide some guidelines to
analyze behaviors and predict human responses in given situations. The students will learn new theories, reframe old ones, and hopefully create
practical frameworks and techniques they can use in real life situations. The course aims to increase the students’ self-awareness leading to selfreflection,
a better understanding of one’s own set of mental models, and respect for individual differences and similarities.
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School of Management (SMN) - BS Accountancy / BS Management Accounting
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Second Semester
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CodeDescriptive TitleUnitsCourse Description
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ACC135Introduction to Management3The Introduction to Management subject is an introductory course to the different principles of management. It presents an overview of: (a) the evolution of the theory and practice; (b) the functions of management or the management process (i.e. planning, leading, organizing, and controlling); (c) the external environment and organizational culture; and (d) managerial decision-making. The students will also learn some key methods of planning, leading, organizing, and controlling. They will also be introduced to the different business functions (i.e. marketing, production and operation, finance, and human resource). It allows the students to develop a holistic approach based on systematic and analytical thinking and sound decision-making. In addition, this course also increases and enhances the awareness of the students on the different managerial and leadership skills needed for achieving an effective performance for an organization.
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ACC125Statistical Analysis with Software Application3This course aims to provide students with a solid foundation on business statistics. It focuses on data analysis using computer applications particularly designed for accountancy students. The course adopts a collaborative learning approach and emphasizes the conduct of quantitative analysis using Excel to analyze and formulate solutions/strategies for business issues/problems
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ACC127Strategic Business Analysis3This course deals with identifying the different needs of businesses, with thorough analysis of its internal and external environments, and developing innovative solutions which are aligned to the enterprise strategy, expectations and needs of the business. It includes analysis and interpretation of accounting data as aids in managerial decision-making process, balanced scorecard, performance evaluation, and responsibility accounting. This course will equip students with the knowledge and techniques in understanding the organization and industry, assessing risks, developing alternative solutions and choosing the most feasible one, and preparing a business case.
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ACC130International Business and Trade3This course focuses on the core concepts and techniques for entering the international marketplace. Emphasis is on the effect of sociocultural, demographic, economic, technological and political-legal factors in the foreign trade environment. The course illustrates the unique nature of international business including the patterns of world trade, currency exchange, and international finance, globalization of the firm, international marketing, and operating procedures of the multinational enterprise. It demonstrates how international business variables affect the trade process. It studies the world trading system, including the World Trade Organization (WTO) and international trade agreements.
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School of Management (SMN) - Master of Science in Management
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Second Semester
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CodeDescriptive TitleUnitsCourse Description
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MSM122APrinciples of Accounting 13This course is designed as an Accounting introductory course for students who intend to become professional managers with an entrepreneurial mindset. The typical transactions and accounting problems of single proprietorships engaged in service and merchandising businesses provide the framework for discussion.
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MSM122QQuantitative Analysis for Management 23This course introduces the principal concepts and applications of quantitative techniques (operations research) to solve management problems. These techniques have been successfully applied to an increasingly wide variety of complex problems in business, government, health care, education, financial institutions, transportation and many other areas. The course highlights statistical calculations, decision-making tools, sensitivity analysis, linear programming, forecasting, and project management. Computer aided solution methods will be incorporated as appropriate.
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MSM132FFinance 13This course will cover basic financial management as the body of fundamental concepts, principles and techniques applicable to decision making with an eye toward creating economic value or wealth.
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MSM132AManagerial Accounting3This course is an essential tool that enhances the students’ ability to make effective business and economic decisions. The course objective is to give the students a good understanding about the concepts and techniques of management accounting. It aims to harness their knowledge and skills in the preparation of management reports that provide relevant and timely financial information needed by decision makers in planning, controlling and evaluating business operations. These issues will be explained against the background of a fast changing global market.
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ECN122MIntermediate Macroeconomics3This course in macroeconomics is designed for management majors. It equips students with a framework to analyze the effects and relationships of the broad macroeconomy to the internal affairs of a business or firm. The framework makes use of both qualitative and quantitative techniques, although focus will be given on qualitative analysis. This course is oriented towards examining real world puzzles in domestic and international macroeconomic events and policies. We will construct simple models to analyze these puzzles and hopefully shed light on the interactions of the various sectors of the economy which contribute to this behavior.
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MSM1321Competitive Strategy Analysis3This is a research seminar course that focuses on the analysis of a sub-sector that comprise the economy: industries. On the level of firms , the importance of industry analysis becomes even more apparent when considering that firms ultimately have to compete in a particular business (or industry) and in a particular geographic area. The industry is a crucial link between the nation and the firm. Hence, in order to trace out the effects of the general environmental changes emanating from the nation down to the firm, there is a need to analyze the industry in which the firm belongs to.
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MSM132MMarketing Management (Market Research)3This course aims to equip the students with the basic knowledge, concepts, and processes of conducting market research. In addition, practical applications of these will be done as part of the evaluation of the student’s understanding. At the end of the course, the students will integrate their learnings by preparing a market research output beginning from topic proposal, methodology, data gathering and analysis, conclusion, and until recommendation.
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MSM132RMethods of Research3This course will provide students with a broad introduction to the methodological foundations and tools to study a research process. Students will focus on the fundamentals of quantitative social science and applied research, to identify problems, develop hypotheses and research questions, specify independent and dependent variables, check for the validity and reliability of studies and the design of research projects. They will be exposed to the broad range of methods used in research, e.g., surveys, content analysis, focus groups and in-depth interviewing. Moreover, this outline includes the skills in technical writing by using components and style in the American Psychological Association Manual (APA) Format.
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MSM132I*Internship 1: Organizational Immersion4The interns should be assigned to tasks that would allow them to apply the various management theories that they have learned. They should also endeavor to be assigned to functional areas aligned with their career vision as indicated in the results of their Career Planning Workshops.
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School of Management (SMN) - BS Entrepreneurial Management
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Second Semester
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EM122CManagerial Accounting *3This course introduces the application of appropriate management accounting techniques and concepts in processing relevant accounting information and economic data. It covers different costs for different purposes; cost-volume-profit analysis; variable costing; unit costing and pricing.
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EM1220Operations Management *3The course covers the concepts and application techniques of operations management. It focuses on recent trends, developments and applications of Operation principles in managing business and non-business operations.
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EM1221Business Mathematics *3This course deals with various mathematical concepts and tools with useful applications in making day to day business decisions in the three major functional areas of marketing, operations, and finance. It will also cover topics in preparation for the Operations Research course. The course consists of four core modules: Consumer Mathematics, Business Statistics, Mathematics of Finance, and Introduction to Optimization.
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ECNEMAMicroeconomics3The course deals with the individual firm and household situations and relevant factors or concepts that can affect the supply and demand conditions. Specifically, the course seeks to prepare students in analyzing how firms or household make decisions, understanding the data of Microeconomics, utilizing graphs to see how firms operate, explaining the circular flow, using the demand and supply framework to explain economic or business situations, solving price changes for profitability by considering the elasticity of demand and supply, learning the costs of doing business, and analyzing the different market structures. The course is tailored to provide business students with real-life applications of microeconomic principles useful for formulating business strategies.
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EM1320Human Resource Management *3The course provides the student with a generalist’s viewpoint of Human Resource Management as an important leadership enabler in the achievement of business results. The course focuses on the effective structuring of the organization, and the ensuing planning, recruitment and selection, compensation, benefits and rewards planning, training and development, performance management, and discipline management, as well as the effective institutionalization of change management. The course will capitalize on the development of HR systems for their respective New Business Ventures (NBV), using as bases the different motivational theories and management principles in managing human behavior in organizations.
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EM1321Operations Research * 3This course introduces students to the application of advanced quantitative methods and techniques in solving business decision problems. At the end of the course, students are expected to have developed mathematical modelling skills and the ability to apply the various quantitative techniques for decision-making.
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EM100Sales Management (Elective) 3This course elective intends to provide the student a clear understanding of Sales Management as it relates to Marketing in order to ensure the effective implementation of marketing plans and programs. This course will focus on the important components of effective sales force management and how to establish performance standards of each sales function and installing appropriate feedback and control mechanism for timely intervention and effective decision making.
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EM1420International Business3Introduces EM students to the theories, principles and concepts of international business. Focuses on the dynamics of the global operating environment, emerging prospective markets and international import/export practices. At the end of the course, students are expected to be knowledgeable of the different modes of participating in international markets and appreciate the wealth of opportunities open to enterprising graduates of the EM program.
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EM105E-Commerce3The course focuses on principles of E-Commerce from a business and entrepreneurial management perspective. This course provides an overview of business and technology topics, business models as well as strategies to build and maintain e-commerce and mobile presence, secure security and payments, promote social, mobile and local marketing and do all the aforementioned in compliance with ethics and the law.
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EM142PWork -Life Balance1.5The course will introduce the students to the relevant issues of work-life balance and integration. Students will learn how entrepreneurs must balance their time most specially during the startup phase of the business.
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EM1322Social Entrepreneurship3Through interactive live lectures, self-directed modules, and hands-on assignments, students learn the core elements of Social Entrepreneurship in a sequenced modular format. Each module provides the student with the knowledge and tools required to spot opportunities through opportunity seeking techniques and transform it into an innovative product or service designed to satisfy a need or solve a social problem that will result in improving the planet, people and profit to make the social undertaking sustainable.
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EM1120Principles of Marketing3This course enables the student to understand the dynamics of marketing as a basic functional area in the management of an organization. The student will learn the principles of marketing, its processes and its function in the organization. The course takes an integrated view of the Segmentation-Targeting-Positioning (S-T-P) process which leads to formulating and implementing a coherent and competitive “marketing mix” featuring the basic 4 P’s of marketing.
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School of Communication (SCM)
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Second Semester
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CodeDescriptive TitleUnitsCourse Description
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IMC2422Communication Ethics & Law4Communication Ethics and Law is an advanced ethics course focused on ethical and moral issues in the field of human communication and the media. It likewise touches on their legal implications, complications, and consequences. Through case studies and discussion, teacher and student together explore ethical issues involving the news, advertising and marketing, public relations, entertainment, and new media technologies using a holistic approach. This means delving through the issues using two lenses: that of the consuming public and that of future communication practitioners who will have to fulfill professional obligations, contend with market pressures, and grapple with the legal and societal implications of their decisions.
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IMC2421Business Math3"This course deals with various mathematical tools that find useful applications in making day to day business decisions in the three major functional areas of marketing, operations, and finance. It will also cover topics in preparation for the Operations Research course. The course consists of four core modules: Consumer Mathematics, Business Statistics, Mathematics of Finance, and Introduction to Optimization."
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IMC2524IMC Cases and Application3The course involves exposure to and analysis of local and global integrated marketing communications programs conducted through the case study method.
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IMC2425Digital Marketing3This course is designed to introduce students to the rapidly evolving world of Internet marketing for them to understand how developments in digital marketing are affecting businesses and consumers.
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IMC 55Sales and Channel Management3This course deals with creative salesmanship as a key driver of business success. Case analysis and classroom workshops are used to enhance student learning and appreciation of selling techniques.
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IMC 60Brand Analytics3The course equips students with the fundamental concepts on brand business and on consumer and market analyses. Specifically, it teaches the students the following: (1) the role of analytics in brand marketing; (2) how to conduct a brand/ business review; (3) how and when to use market research; and (4) how to formulate sound strategies from the findings and learnings in the analyses.
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IMC2417Public Relations & Corporate Communication3The course identifies the role of public relations (PR) in the integrated marketing communications mix and the roles of PR practitioners in the typical corporate set-up. The subject enables students to create both strategic and tactical public relations plans using the different PR tools.
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IMC2426Brand Activation3"The course is a theoretical and practical exposition of activation, or experiential marketing and other non-advertising disciplines.

It exposes and immerses the students to the various available marketing disciplines, particularly
experiential marketing, and provides them with applied knowledge through practical exercises."
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IMC 2525Digital Storytelling 3In this course, students learn to master the art of digital storytelling, or the creation of a coherent storyline across various media platforms. Focusing on content creation and dissemination for scripted fiction (though advertising is touched on), the program enables students to understand the varying roles of different online platforms as well as how to properly use them in order to make a desired point.
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IMC 2523Service Marketing3Service Marketing is a more focused approach to marketing. The strategic toolkit available to service marketers, whilst less complex in its construct, is quite different to product marketing, which
continues to prevail around the framework of the fundamental P’s. This course will explore how
brands and service companies have thrived and survived in turbulent times.
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IMC 2521IMC Organizational Leadership and Development3This course lets students explore the intricacies of developing, launching, and nurturing a product by letting them: (1) experience the different styles of thinking that is needed to create successful products; (2) discover the Innovation process applied to product development that manages both risk of failure and success rate; and (3) learn how to ensure the relevance of a product to the target market based on where the product is in the product life cycle.
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MEM 2512Audience Research3This course focuses on a range of business questions such as what interest audiences, who and what influences them, what they think of existing and forthcoming media and entertainment products and services, etc. to help companies communicate with and integrate audiences’ needs and views into their products and services. Understanding audiences involves the use different methods and techniques such as audience surveys, audience measurement, big data analysis, audience profiling and segmentation, audience preferences, program genre preferences and viewership, program concept development, audience availability analysis, viewer feedback on talents, effective cross-promotions, effective program scheduling, etc.
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MEM2422Content of Broadcast Media3This course is designed for students considering a career in content development or production for various media (TV, radio, publishing, digital). It will provide an overview of the content ecosystem and how the parts work together.
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MEM2516Business and Content of Film3This course provides an overview of the film industry from pre-production and post-production to distribution and consumption. It examines how changes in technology are transforming the production, distribution, and consumption of their content in a digital environment. It will also tackle relevant topics such as mergers and acquisitions, management practices, the leadership of creative people, what it means to operate a commercial, for-profit entity while also serving the public interest, among others
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MEM2517Multi-Platform JournalismAn introduction to Multiplatform Journalism: understanding its current definition and the role it has evolved to at the present, gaining basic proficiency in the elements required to be an effective multimedia journalist, i.e. journalistic writing, photography, audio-video production and post-production.
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School of Economics (SEC)
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Second Semester
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CodeDescriptive TitleUnitsCourse Description
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FOS112Political Thought3
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ECN322Business Statistics3
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ECN421Economic Development3
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ECN422Social Economics3This course integrates the findings and limitations of mainstream economics with specific or selected socio-economic issues, and applies both economic and ethical solutions to such issues. The adjective socio-economics is used as regards the discussion of issues because the concepts and theoretical framework and empirical method of economics shall be used to focus on the discussion of these issues. The selection is based on current issues affecting Philippine society.
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ECN311Macroeconomics3
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ECN 333Managerial Economics (Micro)3The course deals with the how individuals, households, and firms make optimal decisions given their available resources. Specifically, the course seeks to equip students with skills and knowledge to help them analyze how individuals, firms or households make optimal economic decisions and solving decision-making problems using data and tools of Microeconomics. These tools include, but are not limited to, graphs to show relationships between variables, the circular flow of the economy, the demand and supply framework to explain economic or business situations, solving price changes for profitability, learning the costs of doing business, and analyzing different market structures.

The course provides business students with real-life applications of microeconomic principles useful for formulating business strategies. The course also highlights the importance of morals and ethics in analyzing and solving individual, household, and firm problems.
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School of Law and Governance (SLG)
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Second Semester
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CodeDescriptive TitleUnitsCourse Description
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Political Institutions and Dynamics3The study of political institutions is necessary in understanding the political world. However, the underlying assumption of this course is that knowledge of the nature and structures of institutions is insufficient to explain political reality. Instead, it is essential as well to understand the actual workings, processes, and histories of these, in order to truly appreciate the “life” of these institutions.

Furthermore, politics cannot be simply confined to government. As the primary agent through which the state acts, government inevitably deals with two important actors in society—market and civil society. The complex interplay between the state and the market, on one hand, and the state and civil society on the other, have significant implications on how government governs.
It is also imperative to situate the dynamics of political institutions in their proper historical and cultural contexts. The course focuses on the Philippines amidst its movement towards democratic consolidation.

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Introduction to International Relations3This course aims to introduce students to the basic theories, concepts, and approaches in studying and understanding international relations. By analyzing trends and identifying state and non-state actors and their interrelationships within the global context, it seeks to provide a structural evaluation of the international system, its operation, levels/units of analysis, and how it affects world affairs. Furthermore, briefly tackles the classic concerns of the field on war and peace to a and explores currently more complex concerns of the field such as human rights, economic interdependence, culture identities and so on.
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Issues in Political Economy3This course offers a careful examination of academic and applied research in the field of Political Economy. The class covers key themes and issues that have shaped the Philippines' and global political-economic order. At the end of the course, the students should have acquired a more succinct orientation of Political Economy as a field of study. The class will heavily rely on case analysis in order to illustrate prevalent Political Economy issues of the 20th and 21st century, with the aim enabling students to bridge empirical knowledge and theoretical understanding once they start discussing Theories of Political Economy.
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General Research Methods3General Research Methods builds-on students’ basic research skills by deepening conceptualization to meld with social science research methodology. This course initiates the student to the process of preparing a research proposal in Political Economy. In general, the course focuses on what constitutes sound and acceptable empirical social science research, and familiarizes the student with the fundamentals and techniques of scientific study.
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Comparative Political Economy3This course establishes the general concept of political economy using comparative methods applied to the analyses of states worldwide. In particular, this course focuses on the political economy of development, exploring processes of state formation and the classification of regime types, the structure of political institutions, the role of political actors, and the processes of governance performance.
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Introduction to International Political Economy3This course is an introduction to International Political Economy, a sub-field of International Relations that aims to explain the politics of winners and losers in the competition present in the global economy by utilizing perspectives from politics, economics, cultural studies, and history. Adopting a pluralistic view regarding actors constituting the international system, the course is designed to touch two themes. The first theme addresses the theoretical perspectives and emerging scholarship traditions of the sub-discipline, while the second theme tackles the contemporary global economy issues where decisions involve the participation of states and non-state actors.
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Public Policy Analysis3Public Policy Analysis is an introductory course on analyzing public policy. It studies the nature and dynamics of public policymaking. It delves into the political economy of public policy by examining the policy process as a means to solve public problems in a democratic state. The course will look into the different stages of the policy process, as well as the various approaches to, contending theories and models of, and basic methodologies in public policy analysis.
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Seminar in Political Economy3Seminar in Political Economy—SPEC, is the seminar-workshop course that is the venue for integrating and concretizing lessons and insights gained in the study program for the Master of Arts in Political Economy with specialization in International Relations and Development (MAPE-IRD). As such, it directs its students toward the MAPE-IRD program’s culminating research project: the thesis. SPEC initiates thesis project work for the goal of producing the first draft of the thesis proposal, that is, Thesis Chapters 1 to 3.

SPEC research and writing work on chapter 1, the Introduction, fundamentally consists in framing the issue and formulating the empirical research problem; chapter 2, the Literature Review, provides a critical examination of the academic literature, that is, an assessment of scholarly explanations illuminating on relevant research problems useful for conceptualizing the thesis project; and chapter 3, the Theoretical Framework, or Model of Explanation, serves as one primary output of the literature review (the other being the research design, that is, Thesis Chapter 4) that advances the thesis project’s plausible explanation for empirical testing.

SPEC, as a seminar-workshop course is pursued in two parallel tracks. One track consists of class reports and discussions on concepts or ideas, instructions on required skills and provision of various exercises for honing the craft of research. Primary goals are to conceptualize, outline and produce preliminary rough drafts of thesis project’s chapter 1. The other track follows closely as chapter 2 is initially written side-by-side with making refinements on chapter 1. Here, discussions are conducted through one-on-one consultations on key research studies published as well as delivered as a lecture presented in social media platforms in full or in part, so that students may learn more about their thesis topic areas from the major scholars. In addition, a more individualized instruction and guidance are extended to students for addressing their specific research needs for finalizing the first draft of thesis project chapters 1 to 3 as SPEC course requirement.
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Quantitative Research Methods3This course aims to provide students with a solid foundation on quantitative analysis. It focuses on quantitative tools such as descriptive statistics, correlation, and regression, which are useful for conducting a more data-driven socio-economic and political research.