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Below are the 16 climate actions as well as the labels tested across two studies. The best performing versions of each label are highlighted in green. However, not all of these labels performed better on all attributes than a few runners-ups, highlighted in yellow. We find that overwhelmingly, the labels highlighted in green performed best, regardless of geography, with the minor exceptions: Ride around greener performed similarly to Get around greener in the US; Green your energy and Switch to green energy performed similarly to Progress to cleaner energy in the UK.
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Study 1Study 2
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Label Test 1Label Test 2Label Test 3Label Test 4Label Test 5Label Test 6Label Test 7Label Test 9
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Climate Action 1Eat more plants, less meatImprove your dietEat healthy with plantsEat more veggiesEat more plantsEat plant- richEat more plant- basedEat more veggies
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Climate Action 2Cut out food wasteReduce food wasteSave your food & moneyCancel food wasteCut food waste
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Climate Action 3Switch to green energyProgress to cleaner energyClean your energyGreen your energySwitch your energy
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Climate Action 4Insulate walls and windowsImprove insulationInvest in insulationInsulate your spaceInsulate your home
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Climate Action 5Change to LED lightbulbsUpgrade to LED lightsSave with LED lightsScrew in LEDs
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Climate Action 6Drive electric or hybrid vehiclesStep up to electric vehiclesLead by driving electricCommit to drive electricDrive electric
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Climate Action 7Take a bus, train, carpool, or bikeAdvance to car-freeRide there for lessShare or bike your tripWalk and cycle more
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Climate Action 8Take fewer flightsJoin the infrequent fliersEnjoy flying lessDitch a flightFly less
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Climate Action 9Share actions with friendsShare your good actionsInspire othersTell friends what mattersTalk to friends
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Climate Action 10Speak out at workSpark progress at workLead at workSpark ideas at workSpeak up at work
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Climate Action 11Move your moneyGreen your savingsMake your money countMake your money talkGreen your money
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Climate Action 12Contact your politiciansKeep politicians accountableBe heardPoke your politicianTell your politicians
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Climate Action 13Get solarGet solar powerUse sun power
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Climate Action 14Heat & cool smarterHeat & cool rightHeat & cool better
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Climate Action 15Reduce & recycleWipe out wasteTrim your trash
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Climate Action 16Get around greenerGreen your rideRide around greener
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KEY
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Best performersRunners UpTested
alternatives
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