GG + A: Section 10
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Middlebury College – Request for Materials
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Section 10. Question 15: Advancement Communications Vehicles
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Vehicle (*see key at bottom)Primary AudiencePurpose
Circulation/ Frequency
Cost AnnualCost per Exposure
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Internal communicationsN/A
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Reunion Newsletters (P)Alumni in Reunion Years
The newsletter provides basic information on how to volunteer and what to expect for the weekend. It also serves as an invitation to alumni to return
Fall - to kick off Reunion - Spring to provide information. These are also in pdf format to share via email and post on the web
$8,800
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Leadership newsletterN/A
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Annual fund publications - Volunteer Guides
Alumni Volunteers in Reunion Years ADD THE OTHER GUIDES
To provide information and a guide to do their work
Once in Fall
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Annual fund
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Direct mail
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Leadership gifts communications
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Planned gifts communications
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Honor roll of donors
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President’s report
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Case statement
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Annual report
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Other publications
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Events publications
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Social/ networking sites
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Education / Training Web site
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Other Web sites
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News releases
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Other
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* Key: p=print, v=video, cd=cd-rom, w=Web, e=E-mail, o=other (attach description)
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If a solicitation vehicle is included, please include a sample with the completed Request for Materials.
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