IMH FTC Disclosure Checklist.xlsx

	B	C	D
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2	IMH FTC Disclosure Checklist by Platform
3	A pre-publish compliance checklist for influencer marketing teams
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5	Use this workbook to review creator content before publishing and document your disclosure QA process. Please MAKE A COPY.
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8	HOW TO USE THIS WORKBOOK
9	STEP 1 Add the creator content to Campaign QA	STEP 2 Complete the applicable disclosure checks	STEP 3 Resolve anything marked Needs Review before publishing
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13	IMPORTANT
14	This resource is provided for educational and operational purposes and does not constitute legal advice. FTC requirements and platform policies can change. Review current official guidance and consult qualified legal counsel where appropriate.
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18	STATUS LEGEND
19	Status	Meaning
20	🟢 Ready to Publish	Required checks completed
21	🟡 Needs Review	One or more checks need confirmation
22	🔴 Do Not Publish	A required disclosure check has failed
23	⚪ N/A	Check does not apply to this content
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26	GO TO
27	Campaign QA →	Add creator content and run the QA checks
28	Platform Disclosure Matrix →	Reference: platform tools and FTC principles by content type
29	Disclosure Examples →	Reference: starter disclosure language by relationship type
30	Source & Update Log →	Reference: verification history for platform and FTC guidance
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33	IMH · Influencer Marketing Hub · Internal / client operational tool · Not legal advice
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