Ka Lok - Marketing Plan
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How often? (Ultimate Goal)
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Newslettersonce a month, plus announcements for events & launches
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PR - Local Publicationstry to get in each relevant one about once a year
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PR - Print Magazines2-3x a year
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PR - Websites/Blogs1-2x a month
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Instagramstrive to post once every day and interact 2x per day
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Facebookstrive to post (or schedule for) twice a day and interact briefly once every three days
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Giveawaysonce a year-ish
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(if you're launching something new, you might do an extra giveaway to coincide with the launch)
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Art Fairsas you find ones that fit, one or two a year is fine if you can't find more that would be good
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Galleriesas you find ones that fit, one or two at a time is great
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Licensingstrive for 8-10 contracts at a time
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Wholesalestrive for 3-6 shops at a time
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Followups with Potential Customers
all of them every 2-3 months
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Followups with Past Customers
all of them every 8-9 months unless they stop responding/interacting with you
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Facebook Adswhen funds permit, try to do an ad for a week at a time twice a quarter until you find one with worthwhile ROI
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Collaborations with Businessesas opportunities arise that fit, maybe once or twice a year
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*In most of these, you need to pitch at least 3 times to get one yes
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