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CourseSchoolCountryCourse DescriptionDesign Theory StrategyBusiness Organizational Theory or Change related contentManagementResearchPrototypingCollaborationFacilitationConceptualizationBriefing Visual CommunicationTrends AnalysisExecutionTools & MethodsSocial InnovationElectivesProject Based WorkIntershipThesisCourse HrsStudents Opinions
Develop your knowledge of theory to support service design practices. gain comprehensive knowledge, deeper understanding, critical thinking and discourse with methodological tools to analyse & actively involve you in discussion using past and current issues.Strategy, Organizational Theory, Change Leadership, Design and Project Management, System Analysis, Business Model Generation, Performance, Innovation, Entrepeneurship, Financial Analysis, Commercialisation, Internationalization.Research methods, ethnography, analysis and insight development, trend analysis and forecasting.Very important to check the information reflected in this graph
MFA in service designSavannah College of Art and DesignUSService designers are changing the world, bringing innovation and a human-centered approach to health care, transportation, education and retail. SCAD was the first university in the U.S. to offer both B.F.A. and M.F.A. degrees in this burgeoning field, and you can join the legacy of innovation that thrives here. First, take advantage of small classes with faculty who are also practicing professionals, opportunities to work with leading organizations and collaboration with creative peers — then create the design solutions of tomorrow.The Human Factor, Design Thinking
Theory of Interaction Design
Service Design: Principles and Practice
User-centered Design for Services
Service Design M. F. A. Thesis
Design Innovation Development and Marketing StrategiesService, Innovation and EnterpriseFundamentals of Graduate Research
Methods of Contextual Research
Critical Methods of Prototyping Services and ExperiencesCollaborative Learning Experience (Optional)Cocreation WorkshopsIdeationVisual Communication and PresentationGlobal Cultural Theory
Design Futures: Trends, Foresight and Intuition
Information Architecture for DesignersService Design: Principles and PracticeService Design Studio I: Creation of Services, Products, Interfaces and Experiences
Service Design Studio II: Pleasure-based Approaches to Service Design
2 Graduate Field Internship90
MA Service DesignRoyal College of ArtUKThe programme combines an experiential component involving group and individual projects with a structured learning programme and short related project assignments that reinforce the learning. The lectures, master-classes and workshops develop the knowledge, skills and practices that students will apply in your final year projects. In addition to academics from the RCA, we invite prominent designers as well as our industry partners to present on professional practice of service design, exemplar projects and challenges associated with the emergent practice of service design. As part of these master-classes, we ask guest tutors to either set a brief around a broad, topical theme and work with students to execute a high velocity design-related activity in response to the brief or else prepare for sessions by reading set literature pieces and addressing relevant questions

The structured learning programme and workshops comprise three- or six-hour sessions spread throughout the first four terms and all modules are delivered as half- or full-day session, the first year being more intensive. Classroom modules are made available electronically with tools for student self-study, project monitoring and self-assessment. The structured learning programme comprises of between 140 and 160 hours of lectures and seminar activity.
Eacht term three Service Design Seminars also provides a thread of critical thinking and discourse, focusing on the design industry, social and public innovation as well as service, digital and the experience economy.

3 Service Design Seminars look at themes of sustainability, data driven innovation, and the digital and physical environment within the service landscape.
3 Service Design Seminars look at Service & Value, Service Science and Introducing Service Ecosystems
3 Service Design Seminars focus on General System Theory, People in Services and Service Business and Strategy.

The role of Critical & Historical Studies (CHS) is to support the studio programmes in enabling these critical engagements to take place. The courses offered by CHS to first year studio-based MA students propose an intellectual framework within which they can begin to establish a coherent relationship between theory and practice.
Systems AnalysisInnovation, Entrepreneurship and Design course as part of the Imperial College Business School MBA programmeEnterprise
understanding business and organisational behaviour, culture and al management.
Design Managementintroduction to design and foundations skills in design research ethnography, analysis and insight development;PrototypingAmongst the skills which the course seeks to develop in its students, are the abilities to manage large, long-term projects and to collaborate with others, including other professionals from different design disciplines, as well as those from different professional or industry backgrounds. ideationThis project should demonstrate the students’ ability to work not only to a ‘brief’, but also demonstrate their capacity to become the Author(s) of their own ‘brief.’ Working with the careful guidance of a Tutor, students should establish the parameters and challenges of this project, and its potential contribution in economic, social or environmental terms.VisualisationStakeholder analysis and persona development; customer experience mapping; service architecture and platforms, both user and service delivery experience design, blueprinting and service deploymentExamines Social Innovation,Individual or group project that runs alongside the formal sessions.
During the Autumn term of the second year, students will undertake a collaborative service design project, culminating in the demonstration of a service prototype including the design of relevant physical artefacts and the environmental context in which the service takes place. This collaborative project can be in the field of public, consumer or business to business services as selected by the student or collaborating group. The projects may be sponsored by the programme’s industry or public sector partners. Alternatively, the project brief may be generated by the students, subject to agreement with their Tutor.

The project will be judged as evidence of the students learning from the first 4 terms of the programme. Students will need to manage not only the design and prototyping of the service but demonstrate a potentially feasible business model and viable deployment strategy.
Service Management and DesignUniversity of WarwickUKService science is an exciting and a crucial area in which we must increase expertise in order to stay ahead. This MSc programme is aimed at future leaders of services-based industries, and provides you with the opportunity to focus on the transition from product-centric to service-centric thinking.

During the course you’ll consider the complexity of services that bring together a mesh of organisations, people, technologies and information to deliver value to the customer. Modules include: Service Design and Delivery; Reputation and Relationship Management; Service Support Technologies; Innovation; People in Organisations; Leading Change; Project Planning, Management and Control; Business Model Generation; Financial Analysis and Control Systems; plus an elective choice. Our degree was developed within the Service Systems Research Group at WMG, working alongside leading companies such as IBM,

Rolls-Royce and BAE Systems. You’ll join our collective drive to actively shape research and teaching in this area. It is particularly relevant for the ‘servitisation’ of manufacturing companies, but is not sector-specific and is equally applicable to public sector, healthcare, financial services, oil and gas, tourism and a broad range of other industries.
Service Design and Delivery
To provide students with an overview of processes involved in the service industry to complement their study of the engineering, manufacturing or e-business sectors on existing modules. This module aims to highlight what is different and special about managing “Service” projects, companies, programmes and the tools and techniques used in the design and management of service in industries such as banking, finance or healthcare.

The course also seeks to show where tools, techniques and processes applicable to one sector may be of use in the other. The course will also address how and why a manufacturing company can transform itself into a services company.
Many organisations are finding that in order to succeed in increasingly competitive markets they need people who can manage for innovation. Although, useful insights abound within literature, the body of knowledge on the subject remains disjointed and the adoption of the appropriate skills within industry has been slow. This module aims to help participants develop new skills and knowledge about innovation that will enhance their ability to contribute to the long-term competitiveness of businesses.

Reputation and Relationship Management
The sales process for service is different to that of products because of intangibility associated with service. It is relationships with a variety of stakeholders that help to facilitate repurchase, upselling and cross-selling to customers through third party referencing rather than application of the sales process in the traditional buyer-seller dyad.

Reputation and Relationship Management provides managers with the knowledge and skills of how to build solid trust between an organisation and its stakeholders through careful management of collaborative working centred on corporate brand vision, values, healthy relationships and effective communications. Successfully applying relevant academic theory and practical knowledge based on the principles of BS 11000 – Collaborative Business Relationships, ensures that the protection and enhancement of the strategic intangible asset of organisational and individual reputation is seen in a positive light. This in turn leads to credible, reliable and trustworthy value propositions in the co-creation of value for all parties.
Business Model Generation

The Business Model focuses on developing the operational processes of a new business in a systems orientated manner. This module will describe, demonstrate and practice the use of Business Models and Business Model tools in creating, describing and analysing new business proposals. It will allow students to understand the key operational aspects of a new business and the relationships between them and compare their model with that of possible competitors.

Financial Analysis and Control Systems

This core module is the first of two finance modules. It provides an understanding of the main accounting statements together with an awareness of basic accounting principles, terminology and techniques, so that participants can interpret financial reports and interpret financial information. An introduction to management accounting practices as an aid to effective operational financial planning and control is also included.
Organisations, People and Performance
This module is intended to provide a knowledge and understanding of the importance of strategic management of the people resource in organisations and how this relates to the wider organisational context and business strategy. It is based on the premise that people are the key and most important resource in the organisation and translate other resources into added value. It explores all elements of successful and effective people management practice. It is a generic module and therefore is applicable across a range of courses. Relevance is achieved through case studies, relevant examples and reading material.

Organisations achieve their objectives through people. The strategic and operational management of people is a crucial concern therefore for any organisation and its leaders and managers who are keen to succeed as more complex business models and organisation structures emerge.

Understanding how to gain the motivation and commitment of an organisations most important resource is crucial for modern leaders and managers as they shape and reshape organisations to meet business need. Technical and analytical expertise are no longer enough and this module reinforces the message that people management is a strategic issue.

At a practical level it equips students with knowledge and appreciation of a broad range of core concepts, theories and models as a toolkit of understanding and analysis to aid them in facing the challenge and complexity of leadership in modern rapidly changing organisations.

Project Planning, Management and Control

This course module establishes the fundamental principles and techniques of Project Management. It treats the management of “projects” in the widest context of a business activity with specific limited objectives and timescale. It provides an appreciation of the issues and current techniques for successful project planning and control, including the selection and motivation of project teams.

Service Support Technologies
The Service Support Technologies module looks at the technologies available to both deliver and support service.

The module will consider diagnostic tools both in terms of healthcare diagnostics and machinery diagnostics, such as those on intelligent vehicles.

The secondary level of technological support in terms of information systems and global business implications will also be covered.

The project is worth 50% of the final grade and supports you in developing your personal research skills. Work on your project runs concurrently with your module work. .

You are expected to devote an appropriate portion of your time and intellectual effort to the project during the course i.e. approximately 900 hours or 6 months study.
Service Systems DesignAalborg UniversityDKThe master's programme in Service Systems Design consists of four semesters, a total of two years (120 ECTS). The following pages describe the programme content in order for you to gain an overview. Each semester consists of a project and courses, except for the 4th semester which is dedicated to working on your master’s thesis. Some courses are mandatory, others are elective.

This course trains you to research, analyse, prototype and conceptualise design considering all system aspects including the social and cultural contexts of use. You will gain comprehensive knowledge about user involvement in the design process, going beyond traditional methods such as usability lab testing. The course introduces you to the application of multi-modal methods and interaction design within contemporary fields such as surface computing, pervasive computing, social and mobile computing, and/or mundane computing.

You will be introduced to service design and gain knowledge and methodological tools to analyse existing services and to develop new services. The course will provide you with an overview of analytical methods to understand and integrate users’ needs, design methods to control and organise time and interaction-based elements of a services and representation techniques that can be used to communicate with the various actors involved in a service system.

This course supports the project work by introducing you to the concept of distributed systems. This concept will be illustrated according to two main perspectives, referring to studies in Industrial Production and IT-systems development. The objective of the course is for you to develop an understanding of all the technical and non-technical elements needed to provide successful services and operate a service architecture.
This course will give you advanced knowledge on theories and methodological tools to analyse and suggest appropriate and innovative business models for service companies. Focus is on theories of entrepreneurship with emphasis on innovative business models for product-service systems. In the course, theories and methodological tools will be applied to specific cases.
The purpose of this course is to provide you with strategic insights for the organisation of complex service systems based on modularisation, distribution of work and competences as well as economy of scale and scope.
This course provides you with advanced knowledge and methods to interact with users and involve them in a process of co-design and participation. You will learn to use methods and techniques from different disciplinary contexts and adapt them in order to stimulate and support users’ participation and the interpretation of their needs, behaviour and attitudes in relation to their social and cultural context.
The aim of this elective course is to give students an overview of design theories, tools and methods required in the pre-product development phase. This is indeed the phase in which products / services are defined at the conceptual level in relation to technical, esthetical, strategic and philosophical considerations.

Through this course module, you will learn how to use narrative, visual and multimodal techniques to communicate the nature and characteristics of a service and to support the users’ participation with knowledge about the most complex aspects of the service.
The objective of this course is to integrate existing knowledge about programming to an advanced level required to understand programming languages and, to a certain extent, to work with the most used applications in interaction design and digital devices used for service platforms.
"... the fact that AAU (from where I'm graduating this Summer) is not in the "tools and methods" category took me (and my fellow students) a bit by surprise." Esben GrondallAs indicated by the semester title, you may choose to take an internship as part of your ECTS credits on the 3rd semester. You can go abroad or stay in Denmark – it is entirely up to you, and we will assist you in finding a company or an institution where you may take your internship.

Regarding internship, you may choose between two options. If you wish to attend the courses offered on the 3rd semester, you may do an internship of 20 ECTS. On the other hand, if you wish for your internship to take up the entire semester, you may choose to do an internship of 30 ECTS.
There are no courses offered on the 4th semester; this is entirely devoted to working on your master’s thesis. The work is carried out alone or in small groups.
"... the fact that AAU (from where I'm graduating this Summer) is not in the "tools and methods" category took me (and my fellow students) a bit by surprise." Esben Grondall
Master of Science Strategic Product DesignTU DELFTHOGreat products and services don’t just happen. Behind them lies a development process that starts with careful consideration of market needs, the competitive environment, company resources, the brand image, and the style and function of the new product or service to be created. Programme The focus of the Strategic Product Design (SPD) Master’s programme is on the business context of product and service design. This can be the context of large international corporations, strong design consultancies, or start-up entrepreneurship. The programme’s emphasis is on translating a company’s strategy and market opportunities into a strong product or service portfolio. SPD provides the insights and the tools to exploit business resources and market opportunities. In other words, it aims at maximising the impact of design on business and markets! Students learn to apply techniques like market and brand analysis, future scenarios, and technology road mapping as drivers for strategic product design. They also learn to create robust design strategies for business with a strong social and economic rationale. Ultimately, students acquire the skills to help companies conceptualise, develop and introduce socially sound, and commercially successful products and services. Ranking The MSc Strategic Product Design has been ranked by Business Week as one of the world’s top 30 design and business programmes.Design Theory and Methodology
The aim of this course is to help you to gain a deeper understanding "of the principles, practices and procedures of design in a broad and general sense". The course entails a reflective approach to the study of how designers think and behave when designing, what sort of problems they encounter, the use/misuse/non-use of design methods, and the diverse social contexts they might work in.

Brand and Product Strategy
The focus of the BPS course is on the relation between new product and service development activities, performed in companies to create competitive advantage, and the company’s brand. BPS students learn what activities a company (should) undertake to develop new product and service development strategies in such a way that it integrates the internal- and the external envelope.

Leading Strategic Design
This course is about leading the strategic dimension of design looking through a process lens and an actors lens. The process lens covers project initiation during the front end of innovation and project termination during implementation of the results. Leading the actors and stakeholders by convincing, canvassing and guiding forms the second lens.

Strategic Value of Design

At an industry level, we examine how design can contribute to economic performance of product and service firms, explicitly taking environmental and organizational characteristics into account. At a firm level, the course will examine different strategies for design management, examining how design can be organized and evaluated depending on the wider context of the firm.
New Product Economics
The 3 GPS days, which take place the first three days of each semester (except for the fourth), consist of group activities, lectures, individual assignments and presentations. Students will practice their teamwork and presentation skills in group and individual assignments, and sharpen their interest areas and formulate proposal ideas for the graduation project.

New Product Commercialisation
Product developers need to think upfront in the New Product Development (NPD) process how to introduce the product in the market later on. Students learn different tools and research methods for market, competitor and customer analysis and for each of the marketing mix elements as well as other methods for acquiring and using information to set up a marketing plan.
The profession of industrial designer has become international is several ways, involving having to face international aspects of product development and management and working in international teams. In order to prepare students for industrial design engineering in the international context, they will be reflecting on the international context of the industrial design engineering profession.
Customer Research in NPD
In order to create products for people, product developers need to know what kind of products people would like. What are their desires, needs and problems with regard to current and new products? This course introduces current methods of customer research that can be used to collect information from customers to support the first stages of the product development process.

SPD Research Methodology
This course aims to teach you profound qualitative and quantitative research techniques in relation to Strategic Product Design to support you in applying and understanding these so you can (1) successfully perform qualitative and quantitative research projects and (2) critically evaluate the relevance and value of research outcomes with respect to Strategic Product Design.
Context and Conceptualisation
deals with the various contexts surrounding the product and the users' interaction with the product. Examples of such contexts are the situation in which the product is used, other people that are involved and the role of the product in the user's life, even when the user is not physically using it.
In all of the IDE Master’s curricula, 18 EC is reserved for electives. This gives students the freedom and responsibility to shape their own development, to match their professional interests and ambitions. In this way, students can create their own profile. Students who want to broaden their learning can take master’s courses at other universities, both in the Netherlands and abroad. Furthermore, they can take courses at other TU Delft faculties. For those students who want to increase the depth of their development as a design engineer, IDE offers more than 50 different electives. It is also possible for students to sign up for courses from one of the other IDE master’s programmes.Design Strategy Project
This project is the practical part that accompanies the Brand & Product Strategy course. Together with a company, acting as a client, groups of students work on a Design Strategy case. The cases range in different areas of design strategy going from identifying new market opportunities, developing new innovation approaches, investigating how the company can leverage their competences etc.

SPD Research Project
This course aims to teach students to design and carry out an advanced scientific research project in the field of strategic product design. Students participate, in pairs of two, in a faculty member’s ongoing research project. This will give them the opportunity to apply the quantitative and qualitative methodology knowledge provided by the SPD Research Methodology course.

Joint Master Project
carried out in collaboration with students in the Integrated Product Design and Design for Interaction programmes, is a design assignment covering a complete product development process from a strategic product plan and concept development to building a prototype and making a plan for the market introduction.

Graduation Project

The last semester is fully devoted to the Graduation Project, which may be undertaken in a company setting or within one of the research groups of the Faculty of Industrial Design Engineering. The graduation project is considered to be a stepping stone to a future professional career. A high level of independence is therefore expected from the student in planning and executing the assignment and in acquiring knowledge, understanding and skills.
Degree Programme in Service Innovation and DesignLaurea University of Applied SciencesFILaurea offers a cutting edge education in Service Innovation and Design - an ideal vehicle to create distinctive competences. The aim of the programme is to provide students with multidisciplinary knowledge in service innovation and design through advanced studies of different service theories and their implications for service innovation and design practice. The programme brings students to the forefront of recent development in the service innovation and design field by including supervised development training. Another important objective is to improve students' competences in combining academic rigour with managerial relevance when working on independent projects.

This Master’s Degree Programme in Service Innovation and Design is a 1.5 - 2.5-years, 90 ects credits professional program, which trains students from diverse backgrounds to become practicing service developers. The name of qualification and title conferred is Master of Business Administration. The programme is offered in English. The Master's studies can be completed alongside a full-time job.

Design Thinking
The students will be able to
o classify the principles of design thinking
o apply design thinking approach and basic tools in innovation processes

Service Design Process and Methods

The students will be able to
o explain the principles of service design
Service Logic based Strateguc ManagementNew Service Development and Innovative Business Models
The students will be able to
o develop service logic into a business model
o develop and model innovative service systems, concepts and processes, Services Marketing and Selling, Pricing in Service Businesses (elective)
Change Leadership and Service Culture, Human Resource Development in modern organization (electives)Service Logic-Based Strategic Management
The students will be able to
o explain the strategic shift to service-based business logic and its impact on corporate
o analyse a company’s strategy and strategic choices
o master the key concepts, principles and methods of strategic management., Management Accounting and Control in Services (elective)
Deep Customer Insights through Ethnographic Research,Analysing qualitative data (elective)Service Design Process and Methods, Facilitation skills for service development (elective)

"2. Facilitación de SD: Curso intensivo práctico que se enfoca en la facilitación en proyectos de SD. Aparte de esto también hay otro módulo que es más teórico sobre facilitación." Reka Barath
Tools for Visual Communication in Service Design, Visual Research Methods in Design (electives)Futures Thinking and Foresight MethodologiesService Design in Digital Context (elective)Social Innovation and Social Responsability (elective)

"1. Conexión y desarrollo de proyecto de service continuamente en Health Care y Elderly Care. No es un curso obligatorio, si no los estudiantes tienen la oportunidad de participar en el desarrollo de estos proyectos."
Other electives: Capital Investment Analysis, Managemenbt of Business Networks, Cross Cultural issues in service development, Cybersecurity Management, Building internet enabled markets, Entrepreneurship in services, Current topics in Service DesignThesis: a service development project90 ECTS (aprox. 2500 h)
MDES Service Design InnovationLondon College of CommunicationUKInnovating service through design. Develop and apply your design thinking to a whole range of societal and business challenges with this unique interdisciplinary course. MDes Service Design Innovation confronts design from a strategic perspective and works collaboratively with different disciplines across both public and private sectors such as transportation, healthcare, local government, technology and sustainability.

Be taught by a diverse team of staff with internationally recognised research profiles. As practitioners in social innovation, service design, prototyping and project innovation management, they bring real world experience to the course.
Students and staff on the course work closely with other key influencers in the discipline, both nationally and internationally, including: Cranfield University, LSE, Ordnance Survey (GeoVation), Saïd Business School, University of Oxford, and Samsung Art and Design Institute, South Korea (SADI).
Live projects underpin the curriculum. Develop, test and evaluate service design systems in real-life private and public sector scenarios, across a mix of disciplines from IT, transport and healthcare to MBAs, social science, science and engineering.
Develop key relationships with organisations through projects supported by external partners including LiveWork, Think Public, IT companies, Happen, People’s Supermarket, Barking & Dagenham Council.
Strategic Design of ServicesProject ManagementPrototyping and Design for ServiceCollaborative UnitIndividual Concept OptionsIntel Future Cities: Students collaborate with Intel in an exploratory design project."Laurea complementaría con 2 aspectos muy importantes que no están reflejados: 1. Conexión y desarrollo de proyecto de service continuamente en Health Care y Elderly Care. No es un curso obligatorio, si no los estudiantes tienen la oportunidad de participar en el desarrollo de estos proyectos. 2. Facilitación de SD: Curso intensivo práctico que se enfoca en la facilitación en proyectos de SD. Aparte de esto también hay otro módulo que es más teórico sobre facilitación." Rekah Barath
Master in Service DesignPolitecnico di MilanoITThe Specializing Master in Service Design programme comprises new training processes centred on the analysis of users and their participation in the design and interaction phases until final delivery. It does so by integrating general theory with methodology (design approaches and tools) and hands-on experience (executive design of the service and its prototyping).Theoretical-critical: introductory lessons on service designPills: Design ManagementPills: Data Visualization observe and analyse user experience in order to construct a user-centred vision of complex interaction processes (human, technological, environmental, social);Pills User Experience Design"Social Innovation is highly taught at Politecnico di Milano...I'm part of a research unit there that focuses exactly on that and many courses are about social innovation..." Martina Rossi475 hours min"Social Innovation is highly taught at Politecnico di Milano...I'm part of a research unit there that focuses exactly on that and many courses are about social innovation..." Martina Rossi
Product Service System DesignPolitecnico di MilanoITThe programme has the aim of preparing a highly qualified designer able to take on a design role concerning the product service system (considered as a blend of products, communication strategies, services and spaces used by profit and non profit entities –enterprises, institutions, associations, etc.- to represent themselves in an integrated form to their reference market) in international contexts in which the individual innovation is no longer sufficient to combat increasing competitivity. The fundamental educational objective is to offer a wide range of design tools able to provide appropriate skills in creatively managing products, services, events, and communication strategies in an integrated way.DESIGN FOR PRODUCT SERVICE SYSTEM
Design Innovation & Service DesignThe Glasgow School of ArtUKAt GSA there is an emphasis upon the social value of service design, as well as its economic importance. Consequently, we have worked with NHS Scotland, the Scottish Government, Highlands & Islands Enterprise, as well as a number of other commercial and private sector organisations. As with all user-centred design, the focus is on people - what they do, how they do things, why and when they seek to engage with the world around them through private or public sector services. The ubiquity of digital information makes this type of design practice vital to the evolution of service providers and to ensure the quality of experience for service users. Services are everywhere, and they are spreading. The role of service design is to put human experience and aspiration at the heart of the design process as it addresses the world of services. The M.Des Design Innovation & Service Design seeks to equip students with the thinking, tools and processes of service design and to create innovation in the conception, design and delivery of services and service experiences.Design TheoryCore Research Skills
Service Design MANorthumbria UniversityUKDo you want to use your talents and creative expertise to improve the conditions, experiences and contexts of people in society?
Do you want to develop the knowledge, skills and competencies necessary to design and commission services across the commercial, public and third sectors?
Are you interested in pursuing a self-directed research topic?
As we now live in a world that relies upon a sophisticated service economy and designers are playing an increasingly important role in developing service experience and viability, an MA in Service Design is both relevant and transferable.

Service Designers go on to forge successful careers in leading design agencies, strategic or innovation units within the public sector department, Voluntary Community Sector organisaitons or within corporate business. They areinvolved in implementing social change projects, multi-national development and the supply of product service systems requiring high brand awareness and quality customer experiences.

This course will enable you to explore your theoretical and professional understanding of Service Design.

It is based upon a core of research, reflection and commercialisation with specific Service Design modules feeding into student initiated, and externally sponsored projects.
Service Design Contexts
This module will develop your knowledge of theory to support service design practices by actively involving you in discussion using past and current issues, drawn from the most relevant debates about different contexts of service designing and social innovation. You will develop a personal professional framework to approach designing for services through a process of reflective learning.

Design Thinking (Core, 30 Credits)
Key words: Innovation, Research.

This module provides you with the concepts and principles of design thinking. It enables you to explore the multiple perspectives of creative thinking and innovation, critical thinking and research methods and how to situate design in the contemporary world and how all these factors impact on your own practice.
The underpinning knowledge and understanding will be applied in the context of a team project.
Through this module we expect you to undertake a ‘thinking journey’, by building complexity, embracing disruption and finally being comfortable in how to make sense of this to create new and innovative concepts.

For assessment you will provide a single illustrated portfolio (marked as pass or fail) of the three components creative thinking, research methods, contemporary influences, evidencing your knowledge, thinking and its application.
Service Design Practices
The methods, processes, tools and techniques of service design are studied in this module, to understand how they are applied appropriately in public, private and community, voluntary sector contexts. This module will help you build a repertoire of practical knowledge of service design methods specific to your own focus of concern, which you can go on to use to inform the development of approach to your final project.

Final Project
Both the Context and Practice modules refer to the project-based learning culture of the programme, which is further integrated and reinforced through your selection of a final dissertation module project and its presentation as a Service Design/dissertation combination.
Master of Arts in Design- Service Design SpecializationLUCERNE University of Applied Sciences and ArtsDEService Design is a young, growing discipline that has evolved in response to the increasing complexity of the world and the shift from industrial to a service and information society. It deals with the conception and design of services in areas such as education, finance, communication, mobility and healthcare. The interfaces (also "touchpoints" called) to clients and customers - as digital interfaces, products, processes, environments or human interactions - are central to the users and users with a possible positive, coherent and sustainable experience with a service and an organization to enable. Service designers have interdisciplinary thinking and be able to understand the individual needs of the people and so far reveal unrecognized needs. The program provides a correspondingly extensive repertoire of tools. Students will develop their projects, inter alia by means of ethnographic methods, co-design, customer journeys, blueprinting and Experience Prototyping and exhibit itself as experts / makers from for user-centered development projects. A completed Bachelor's degree in Design (product design, Interaction, Design Management, visual communication, etc.) or in another suitable area (eg. As marketing, psychology or sociology) is assumed. The specialization Service Design is headed by Klaus Marek and Axel Vogelsang.
Design for Service - short courseCarnagie Mellon UniversityUS
Service Design - short courseRhode Island School of DesignUS
Master of Design for ServicesUniversity of DundeeUK
Service Design - short courseUALUK
Service Design Executive - short courseh2iES
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