Measure: marketing-to-sales model
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End of year recurring revenue goal$100,000Assumptions = average deal size, x pipeline, & cost per qualified opp
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Currrent recurring revenue50,000
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Additional ARR Needed in 2017$50,000
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Additional ARR in 2017 from Net New
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Additional ARR in 2017 from Upsell
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Average deal size (ACV)$3,000$5,000
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# new won opportunities needed 201716.67
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x pipeline2
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# SQL's needed33
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Cost per SQL$5,000
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Marketing Budget Needed$166,667
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Total$166,667
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Marketing Contribution to Net New100%
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This spreadsheet was created by measureco.com
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Overall
Reverse Marketing Waterfall
 
 
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