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Competitive auditGeneral informationUX
(rated: needs work, okay, good, or outstanding)
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First impressionsInteractionVisual designContent
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Competitor type
(direct or indirect)		Location(s)
Product offering
Price
($ - $$$$)		WebApp
(URL)		Business size
(small, medium, large)		Target audience Unique value proposition Desktop website experienceApp or mobile website experienceFeaturesAccessibilityUser flow NavigationBrand identityToneDescriptiveness
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FitbitdirectInternationalApp & Webapp$$https://www.fitbit.comlargeGeneral publicVery good UI in the Fitbit app. Bad - Outdated design. Different UI for different sections. Probably no longer maintainedVery Good - Very good UXOutstanding
+ Many features		Need work
- Webapp is outdated
Outstanding
+ Everything easy to find.
Outstanding
+ Easy to use		Outstanding
+ Strong brand identity, including colors, font, style, imagery, and photography		Friendly and directOutstanding
+ Short and to the point
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MyFitnessPaldirectInternationalApp & Webapp $$https://www.myfitnesspal.commediumGeneral publicHuge food database. Good connectivity with other apps & devices.Bad - Outdated design and only few functionsOk - Not quite so optimal IAGood
+ Detailed nutrient tracking
- Traking functionalities are limited		Need work
- UI could be improved
- More functionalities for tracking sports		Good
- Almost everything easy to find		Outstanding
+ Easy to use		Needs work
- Generic UI		Serious and indirectGood
+ Short and to the point
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Apple HealthdirectInternationalApp$$$App onlylargeGeneral publicGood UI. Precise measurements. Not availableVery Good - Very good UXOutstanding
+ Many features		Need work
- Webapp is missing		Outstanding
+ Everything easy to find.
Outstanding
+ Easy to use		Outstanding
+ Strong brand identity, including colors, font, style, imagery, and photography		Serious and directOutstanding
+ Short and to the point
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LifesumindirectInternationalApp$$App onlymediumPeople who want to lose or gain weightLovely design.
Large food database.		Not availableGood - Good UXGood
+ Detailed nutrient tracking
- Traking functionalities are limited		Need work
- Webapp is missing
- More functionalities for tracking sports		Outstanding
+ Everything easy to find.
Outstanding
+ Easy to use		Outstanding
+ Strong brand identity, including colors, font, style, imagery, and photography		Friendly and directOutstanding
+ Short and to the point
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GoolgeFitdirectInternationalApp$App onlylargeGeneral publicGood UI.Not availableVery Good - Very good UXOutstanding
+ Many features		Need work
- Webapp is missing		Outstanding
+ Everything easy to find.
Outstanding
+ Easy to use		Outstanding
+ Strong brand identity, including colors, font, style, imagery, and photography		Serious and directOutstanding
+ Short and to the point
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RenphoindirectInternationalApp$App onlysmallPeople who want to lose weightAffordable productsNot availableGood - Good UXGood
+ Many functions		Need work
- Webapp is missing
- UI could be improved		Good
- Almost everything easy to find		Outstanding
+ Easy to use		Needs work
- Generic UI		Serious and indirectGood
+ Short and to the point		s
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Samsung HealthdirectInternationalApp$App onlylargeGeneral publicGood UI.Not availableGood - Good UXOutstanding
+ Many features		Need work
- Webapp is missing
- UI could be improved		Outstanding
+ Everything easy to find.
Outstanding
+ Easy to use		Needs work
- Generic UI		Serious and indirectGood
+ Short and to the point
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Mi Fit/Zepp LifeindirectInternationalApp$App onlylargeGeneral publicAffordable productsNot availableGood - Good UXGood
+ Many functions		Need work
- Webapp is missing
- UI could be improved		Good
- Almost everything easy to find		Okay
+ Easy to use		Needs work
- Generic UI
- Sometimes you are surprised with very different design language. It looks like it's from different apps. 		Serious and indirectGood
+ Short and to the point
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