SaaS Financial Model 2.0
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Southeast Inc Financial Model
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September 2019
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Current
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P&L Summary
Sep 2019Oct 2019Nov 2019Dec 2019
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ARR $8.5M $8.8M $9.1M $9.3M
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Revenue $716k $733k $755k $777k
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Cost of Revenue
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Support 76 81 97 106
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Hosting & Service Delivery
50 52 54 55
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Cost of Revenue
126 133 151 161
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Gross Profit 590 600 604 616
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Gross Profit Margin
82%82%80%79%
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Expenses
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Engineering 269 279 270 283
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General & Admin
83 94 94 94
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Sales & Marketing
287 273 317 317
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Total Expenses 640 646 681 693
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Net Income (50) (46) (76) (77)
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Cash Flow Summary
Sep 2019Oct 2019Nov 2019Dec 2019
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Operating Activities
(50) (13) (13) 13
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Investing Activities
- - - -
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Financing Activities
- - - -
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Net Cash Increase (Decrease)
(50) (13) (13) 13
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Bank Balance 158 145 132 144
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P&L Summary
Sep 2019Oct 2019Nov 2019Dec 2019
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Revenue100%100%100%100%
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Cost of Revenue
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Support11%11%13%14%
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Hosting & Service Delivery
7%7%7%7%
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Cost of Revenue
18%18%20%21%
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Gross Profit82%82%80%79%
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Expenses
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Engineering38%38%36%36%
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General & Admin
12%13%12%12%
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Sales & Marketing
40%37%42%41%
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Total Expenses89%88%90%89%
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Net Income-7%-6%-10%-10%
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