Marketing Budget Template.xlsx

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5	Category	Q1	Q2	Q3	Q4	Total
6	Revenue Forecast	$	$	$	$	$
7	Overall Marketing Budget (% of revenue)	%	%	%	%	%
8	Overall Marketing Budget ($)	$	$	$	$	$
9	Budget Allocation by Channel:
10	- Digital Advertising	$	$	$	$	$
11	- Content Marketing	$	$	$	$	$
12	- Events and Sponsorships	$	$	$	$	$
13	- PR and Communications	$	$	$	$	$
14	- Marketing Tools and Software	$	$	$	$	$
15	KPI Targets:
16	- CAC
17	- CLV
18	- Conversion Rate	%	%	%	%	%
19	Actual Spend	$	$	$	$	$
20	ROI (%) = (Revenue Generated from Marketing - Cost of Marketing) / Cost of Marketing * 100	%	%	%	%	%
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