KnowledgePower PPC Conversion Rate and Cost Calculator v02
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KnowledgePower PPC Conversion Rate and Cost Calculator v02
knowledgepower.com
@knowledgepowers - CC BY-SA 4.0 2016
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(Contact us if you would like assistance running the numbers for your planned ad campaigns.)
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Start from click budget
Start from sales goal (pa)
Set budget and sales goal, infer cpcSet budget and sales goal, infer (contact capture) conversion rateSet sales goal and max CPA, gives max click budget, infer others
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Click budget pa£36,000.00£6,000.00£36,000.00£35,619.0093
target sales count
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Click budget pcm£3,000.00£500.00£3,000.00£2,968.25
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£100,000.00Target sales pa£75,000.00£100,000.00£93,000.00(sales goal)
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Basic Calc£7,750.00
target sales pcm
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Average cpc£2.30£2.30£0.48£2.30£2.30
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Clicks acquired pcm13041389104213041291
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Engagement rate30.0%30.0%30.0%30.0%30.0%
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Engaged sessions pcm391416.7312.5391.3387.2
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Contact/capture rate from engaged sessions10.0%10.0%10.0%10.6%10.0%
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Contact/captures pcm3941.731.341.738.8
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Sales conversion rate on captured leads20%20%20%20%20%
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Converted sales (count) pcm7.88.36.38.37.8
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Count of sales pa94100
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Avg gross value of sales conversion£1,000.00£1,000.00£1,000.00£1,000.00£1,000.00
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Total sales value result pcm£7,826.09£8,333.33£6,250.00£8,333.33£7,750.00
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Total sales value result pa£93,913.04£100,000.00£75,000.00£100,000.00£93,000.00
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Sales revenue net of click cost£57,913.04£61,666.67
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£38,333.33Click budget pa
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£3,194.44Click budget pcm
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Averages
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Cost per engaged session£7.67£7.67
Cost per engaged session
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Cost per captured lead£76.67£76.60
Cost per captured lead
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Cost per sale£383.33£383.00Cost per saleG: target CPA
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Cost of acquiring £1 of sales£0.38
Cost of acquiring £1 of sales
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