A/B Testing Sample Calendar
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZAAAB
1
2
CIE Score for Variation
3
URLObservationHypothesisElement to be testedVariation to be tested
Confidence
Importance
EaseCIE ScoreKPI
Baseline Weekly
KPI
Weekly Visitors
Test Duration
KPI (on test conclusion)
Test Result
4
vwo.com/ab-testingThe number of content downloads are lower than industry average.CTA is not distinctive enoughCTAChange CTA color from Green to Red91099.3Content Downloads15045003 weeks220Successful
5
vwo.com/productBounce rate is higher than the average for the website.Catching attention of visitors while exiting can be usefulPop-upImplement exit-intent popup71088.3Conversion Rate1.50%50003 weeks1.70%Successful
6
vwo.com/plansHeadline does not contain the right keyword.Headline is not convincing enoughHeadlineNew headline: Find a Plan That Best Suits Your Needs89109Time Spent130 seconds67003 weeks130 secondsInconclusive
7
vwo.com/case-studiesHeadline does not contain the right keyword.Headline is not convincing enoughHeadlineNew headline: Find a Case Study That Works for You89109Time Spent320 seconds125004 weeks250 secondsFailed
8
vwo.comScrollmap shows visitors don't scroll till the testimonial section.Testimonial can increase trust factor for improving conversion ratesLayoutNew Layout: Move testimonial section just below the masthead banner7797.6Conversion Rate3.10%90003 weeksTest UnderwayNA
9
vwo.com/resources/webinars/scaling-testing-program/
Clickarea in heatmap reveals that people don't interact with the CTA CTA doesn't focus on taking action nowCTANew CTA text: Watch Now91099.3Video Views1502002 weeksTest UnderwayNA
10
vwo.com/request-demoConversion rates did not change after adding testimonialsVideo testimonials can work better than image testimonialsLayoutNew Layout: Add video testimonial above the fold8967.6Demo requests450200002 weeksTest Yet to BeginNA
11
vwo.com/blogLower number of subscribers as compared to last quarter.Emphasis of strong social proof can help improve perceived benefitsHeadlineNew headline: Join 50,000 other marketers who read VWO blog7898Bounce Rate75%20002 weeksTest Yet to BeginNA
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...