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1 | Please copy before use | ||||||||||||||||
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3 | Moloco creative checklist | ||||||||||||||||
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6 | Target country | Republic of Korea(KOR) | |||||||||||||||
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8 | *File naming guide: | ||||||||||||||||
9 | Moloco uses creative file's name with its extension as creative title by default. Thus, it is best to set a clear file name for each creative asset to measure performance by creative easily. | ||||||||||||||||
10 | Filename should be in English without spaces. Use underscores instead of spaces. | ||||||||||||||||
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12 | Image | Video | Native | ||||||||||||||
13 | Detailed guidelines: | Image creative guide | Detailed guidelines: | Video creative guide | Detailed guidelines: | Native creative guide | |||||||||||
14 | Image spec | Video spec | Text spec | ||||||||||||||
15 | Format | JPEG, JPG, PNG, GIF | Format | MP4 | Headline / Title | Up to 70 letters including space | |||||||||||
16 | Image Size | Max 500KB (1MB for gif format) | Length | 6s~120s; recommend using all combinations of short, medium, and long videos | Sponsored By | Up to 25 letters including space | |||||||||||
17 | Frame rate | 24 FPS + | Description | Up to 90 letters including �space | |||||||||||||
18 | Image checklist | Size | Max 300MB (auto-transcoded to below 13MB upon upload) | Call To Action text | Up to 100 letters including space | ||||||||||||
19 | android | ios | |||||||||||||||
20 | Dimension | Label | Dimension | Label | End card image spec | App icon spec | |||||||||||
21 | 320x50 | Recommended | 320x50 | Recommended | Format | JPEG, JPG, PNG, GIF | Format | PNG(recommended), JPEG, JPG, GIF | |||||||||
22 | 320x480 | Recommended | 320x480 | Recommended | Dimension | Must be identical to video dimension. | Dimension | Minimum 256x256, 1:1 aspect ratio | |||||||||
23 | 300x250 | Recommended | 300x250 | Recommended | Size | Max 500KB | |||||||||||
24 | 320x100 | Recommended | 728x90 | Recommended | Size | Max 500 KB (1MB for gif format) | |||||||||||
25 | 1029x258* | Recommended | 1029x258* | Recommended | Native image spec | ||||||||||||
26 | 728x90 | Optional | 480x320 | Optional | Video checklist | Format | JPEG, JPG, PNG, GIF | ||||||||||
27 | 480x320 | Optional | 768x1024 | Optional | 16s~30s landscape video | Recommended | Dimension | 1200 x 628, 1200 x 600 (for Kakao only) | |||||||||
28 | 768x1024 | Optional | 1024x768 | Optional | 16s~30s portrait video | Recommended | Size | Max 500KB (1MB for gif format) | |||||||||
29 | 468x60 | Optional | 320x100 | Optional | 30s~60s landscape video | Recommended | |||||||||||
30 | 300x50 | Optional | 300x50 | Optional | 30s~60s portrait video | Recommended | Native video spec | ||||||||||
31 | 1024x768 | Optional | 61s~120s landscape video | Recommended | Format | MP4 | |||||||||||
32 | 61s~120s portrait video | Recommended | Dimension | Landscape | 16:9 ratio, 1280 x 720 recommended | ||||||||||||
33 | Landscape end card | Recommended | Portrait | 9:16 ratio, 720 x 1280 recommended | |||||||||||||
34 | Portrait end card | Recommended | Length | 6 secs ~ 100 secs, videos within 30 seconds recommended | |||||||||||||
35 | Frame rate | 24 FPS + | |||||||||||||||
36 | *Pro-tip | Size | Max 10MB | ||||||||||||||
37 | You can auto-generate end cards corresponding to video assets | ||||||||||||||||
38 | Native video thumbnail spec | ||||||||||||||||
39 | Format | JPEG, JPG, PNG, GIF | |||||||||||||||
40 | Dimension | 360x480, 360x640, 480x360, 480x480, 640x360, 720x1280, 1280x720, 1200 x 628 Image ratio and video ratio must be identical. | |||||||||||||||
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42 | Size | Max 500KB (1MB for gif format) | |||||||||||||||
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44 | Native checklist | ||||||||||||||||
45 | *Note | Headline / Title | Recommended | Input the title of your ad | 26 | ||||||||||||
46 | 1029 x 258 is for Kakao Bizboard. Please check the detailed guide below. | Sponsored By | Recommended | This is automatically populated with the name of app or advertiser | 66 | ||||||||||||
47 | Description | Recommended | Input the description of your app (Tip: you can use Emojis) | 59 | |||||||||||||
48 | https://help.moloco.com/hc/en-us/articles/360047856434-Kakao-exchange-guide#topic-4 | Call To Action text | Recommended | Input the action you want from users | 36 | ||||||||||||
49 | App icon image | Recommended | |||||||||||||||
50 | Native image | Recommended | |||||||||||||||
51 | Native video | Recommended | |||||||||||||||
52 | Native video thumbnail | Optional | |||||||||||||||
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54 | *Pro-tip | ||||||||||||||||
55 | You can auto-generate thumbnails corresponding to video assets | ||||||||||||||||
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57 | *Important | ||||||||||||||||
58 | Allowed CTA texts for Kakao are limited as follows: | ||||||||||||||||
59 | 가입하기 | 게임하기 | 구매하기 | 다운로드 | 문의하기 | 바로가기 | 사용하기 | 설치하기 | 소식받기 | 신청하기 | 실행하기 | 알아보기 | 예약하기 | 채널추가 | 쿠폰받기 | ||||||||||||||||
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