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Please copy before use
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Moloco creative checklist
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Target countryRepublic of Korea(KOR)
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*File naming guide:
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Moloco uses creative file's name with its extension as creative title by default. Thus, it is best to set a clear file name for each creative asset to measure performance by creative easily.
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Filename should be in English without spaces. Use underscores instead of spaces.
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ImageVideoNative
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Detailed guidelines: Image creative guideDetailed guidelines: Video creative guideDetailed guidelines: Native creative guide
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Image specVideo specText spec
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FormatJPEG, JPG, PNG, GIFFormatMP4 Headline / TitleUp to 70 letters including space
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Image SizeMax 500KB (1MB for gif format)Length6s~120s; recommend using all combinations of short, medium, and long videosSponsored ByUp to 25 letters including space
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Frame rate24 FPS +DescriptionUp to 90 letters including �space
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Image checklistSizeMax 300MB (auto-transcoded to below 13MB upon upload)Call To Action text Up to 100 letters including space
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androidios
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DimensionLabelDimensionLabelEnd card image specApp icon spec
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320x50Recommended320x50RecommendedFormatJPEG, JPG, PNG, GIFFormat PNG(recommended), JPEG, JPG, GIF
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320x480Recommended320x480RecommendedDimensionMust be identical to video dimension.DimensionMinimum 256x256, 1:1 aspect ratio
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300x250Recommended300x250RecommendedSizeMax 500KB
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320x100Recommended728x90RecommendedSizeMax 500 KB (1MB for gif format)
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1029x258*Recommended1029x258*RecommendedNative image spec
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728x90Optional480x320OptionalVideo checklistFormat JPEG, JPG, PNG, GIF
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480x320Optional768x1024Optional16s~30s landscape video RecommendedDimension1200 x 628, 1200 x 600 (for Kakao only)
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768x1024Optional1024x768Optional16s~30s portrait video RecommendedSizeMax 500KB (1MB for gif format)
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468x60Optional320x100Optional30s~60s landscape video Recommended
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300x50Optional300x50Optional30s~60s portrait video RecommendedNative video spec
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1024x768Optional
61s~120s landscape video
RecommendedFormat MP4
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61s~120s portrait video
RecommendedDimensionLandscape16:9 ratio, 1280 x 720 recommended
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Landscape end cardRecommendedPortrait 9:16 ratio, 720 x 1280 recommended
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Portrait end cardRecommendedLength6 secs ~ 100 secs, videos within 30 seconds recommended
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Frame rate24 FPS +
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*Pro-tipSizeMax 10MB
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You can auto-generate end cards corresponding to video assets
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Native video thumbnail spec
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Format JPEG, JPG, PNG, GIF
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Dimension360x480, 360x640, 480x360, 480x480, 640x360, 720x1280, 1280x720, 1200 x 628
Image ratio and video ratio must be identical.
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SizeMax 500KB (1MB for gif format)
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Native checklist
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*NoteHeadline / TitleRecommendedInput the title of your ad26
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1029 x 258 is for Kakao Bizboard. Please check the detailed guide below.Sponsored ByRecommendedThis is automatically populated with the name of app or advertiser66
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DescriptionRecommendedInput the description of your app (Tip: you can use Emojis)59
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https://help.moloco.com/hc/en-us/articles/360047856434-Kakao-exchange-guide#topic-4Call To Action text RecommendedInput the action you want from users36
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App icon imageRecommended
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Native imageRecommended
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Native video Recommended
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Native video thumbnailOptional
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*Pro-tip
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You can auto-generate thumbnails corresponding to video assets
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*Important
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Allowed CTA texts for Kakao are limited as follows:
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가입하기 | 게임하기 | 구매하기 | 다운로드 | 문의하기 | 바로가기 | 사용하기 | 설치하기 | 소식받기 | 신청하기 | 실행하기 | 알아보기 | 예약하기 | 채널추가 | 쿠폰받기
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