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We gained at least 330 articles, including in some of the biggest print outlets, including El Pais, Corriere della Sera, the Daily Mail, Figaro and Der Spiegel. There are likely more, but third party reach estimate for these alone comes in at just over a billion views, based on web traffic. How realistic that number is depends on how prominent the story was. In our case it was sometimes placed very prominently, making it onto at least three national newspaper front pages. The highest numbers were where national or international news agencies covered the story, such as Belgium, Netherlands, Sweden and Finland, or international ones that translated for France, Germany and outside Europe. The exception is Belgium, where there was strong individual coverage from print outlets, I guess following the lead of the national broadcaster, who we arranged the joint exclusive with. More stats here. The investment in producing high quality accompanying materials paid off, with some media embedding the video. In terms of tone, the overwhelming majority of articles follow our press release / charges, as is clear from the word cloud. I only spotted one push back article, trying to shift the blame to China due to its larger trade volume. In terms of policy progress resulting from the media attention, we got the message from Fashion For Good.
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