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genderagelocationannual incomeoccupationrace-ethnicityawareness brand Alikeability brand Aconsideration brand Aengagement brand Aawareness brand Blikeability brand Bconsideration brand Bengagement brand Bawareness brand Clikeability brand Cconsideration brand Cengagement brand Cawareness brand Dlikeability brand Dconsideration brand Dengagement brand Dinterestslikeability MOD Auniqueness MOD Aconcept understanding MOD Apurchase intent MOD Alikeability MOD Buniqueness MOD Bconcept understanding MOD Bpurchase intent MOD Blikeability MOD Cuniqueness MOD Cconcept understanding MOD Cpurchase intent MOD Clikeability MOD Duniqueness MOD Dconcept understanding MOD Dpurchase intent MOD Dlikeability MOD Euniqueness MOD Econcept understanding MOD Epurchase intent MOD Eattention grabbing MOD Aany action taken MOD Amouth-to-mouth MOD Aattention grabbing MOD Bany action taken MOD Bmouth-to-mouth MOD Battention grabbing MOD C
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self-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferredself-identifiedinferred
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Male18-24Texas$25,000-$49,999Science & TechnologyHispanic1100000111011010Electronics101001101010111010100101000
4
Male45-54Pennsylvania$50,000-$74,999BusinessHispanic1110100010100010Electronics111111101011001111111001110
5
Male45-54Pennsylvania$50,000-$74,999BusinessHispanic11101000100000100Gastronomy011110010011001111101001000
6
Female25-34New York$150,000+Arts & EntertainmentWhite100111111011010Electronics101001101010111010100101000
7
Female18-24California$0-$24,999Health Care & MedicineHispanic1101100000100010Electronics111111101011001111111001110
8
Female65+Virginia$25,000-$49,999Science & TechnologyWhite111010010001011Gastronomy111110101011111101100011001
9
Male35-44Texas$25,000-$49,999Industrial & ManufacturingAfrican American0010101101110100Beach travel destinations110001111110100000010100001
10
Female25-34New York$150,000+Arts & EntertainmentWhite1001111111111000Electronics0110000000010001010111101000
11
Male45-54Pennsylvania$50,000-$74,999BusinessHispanic1110100010001011Gastronomy111110101011111101100011001
12
Male25-34Georgia$0-$24,999Industrial & ManufacturingWhite1000000001011010Electronics101001101010111010100101000
13
Male25-34Georgia$0-$24,999Industrial & ManufacturingWhite10000000000101001Outdoor activities111101001010100101101011110
14
Female45-54Florida$100,000-$149,000Science & TechnologyWhite010101100001011Gastronomy111110101011111101100011001
15
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic1100000110001011Gastronomy111110101011111101100011001
16
Female45-54Florida$100,000-$149,000Science & TechnologyWhite0101011011111000Electronics0110000000010001010111101000
17
Female25-34New York$150,000+Arts & EntertainmentWhite100111110001011Gastronomy111110101011111101100011001
18
Male55-64Illinois$50,000-$74,999BusinessAsian11100110111111000Electronics0110000000010001010111101000
19
Female45-54Florida$100,000-$149,000Science & TechnologyWhite010101101011010Fashion101001001000000010000100000
20
Female35-44California$0-$24,999Industrial & ManufacturingWhite001101011011101Nightclubs000000101010110000110010001
21
Male25-34Georgia$0-$24,999Industrial & ManufacturingWhite10000000011011001Outdoor activities001011010100010010000010001
22
Female65+Virginia$25,000-$49,999Science & TechnologyWhite111010011011010Fashion101001001000000010000100000
23
Female65+Virginia$25,000-$49,999Science & TechnologyWhite111010011011010Fashion101001001000000010000100000
24
Female18-24California$0-$24,999Health Care & MedicineHispanic11011000000101001Outdoor activities111101001010100101101011110
25
Male25-34Georgia$0-$24,999Industrial & ManufacturingWhite1000000000001011Gastronomy111110101011111101100011001
26
Male35-44Texas$25,000-$49,999Industrial & ManufacturingAfrican American00101011011111000Electronics0110000000010001010111101000
27
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic1100000111110100Beach travel destinations110001111110100000010100001
28
Male45-54Pennsylvania$50,000-$74,999BusinessHispanic1110100011110100Beach travel destinations110001111110100000010100001
29
Female45-54Florida$100,000-$149,000Science & TechnologyWhite0101011000101001Outdoor activities111101001010100101101011110
30
Male35-44Texas$25,000-$49,999Industrial & ManufacturingAfrican American0010101101011010Electronics101001101010111010100101000
31
Female65+Virginia$25,000-$49,999Science & TechnologyWhite111010011100001Fashion11100011010111000100001011
32
Male55-64Illinois$50,000-$74,999BusinessAsian11100110111111000Electronics0110000000010001010111101000
33
Male35-44Texas$25,000-$49,999Industrial & ManufacturingAfrican American00101011000101001Outdoor activities111101001010100101101011110
34
Male55-64Illinois$50,000-$74,999BusinessAsian11100110111011001Outdoor activities001011010100010010000010001
35
Male55-64Illinois$50,000-$74,999BusinessAsian11100110100000100Gastronomy011110010011001111101001000
36
Female35-44California$0-$24,999Industrial & ManufacturingWhite001101011011010Electronics101001101010111010100101000
37
Male35-44New York$25,000-$49,999BusinessAfrican American01001100011011001Outdoor activities001011010100010010000010001
38
Female25-34New York$150,000+Arts & EntertainmentWhite100111110100010Electronics111111101011001111111001110
39
Female45-54Florida$100,000-$149,000Science & TechnologyWhite010101101011010Electronics101001101010111010100101000
40
Female18-24California$0-$24,999Health Care & MedicineHispanic1101100001011010Fashion101001001000000010000100000
41
Male55-64Illinois$50,000-$74,999BusinessAsian1110011010100010Electronics111111101011001111111001110
42
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic1100000110001011Gastronomy111110101011111101100011001
43
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic1100000111110100Beach travel destinations110001111110100000010100001
44
Male45-54Pennsylvania$50,000-$74,999BusinessHispanic1110100011100001Fashion11100011010111000100001011
45
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic11000001111111000Electronics0110000000010001010111101000
46
Male35-44New York$25,000-$49,999BusinessAfrican American0100110001110100Beach travel destinations110001111110100000010100001
47
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic1100000111011010Fashion101001001000000010000100000
48
Female35-44California$0-$24,999Industrial & ManufacturingWhite001101010100010Electronics111111101011001111111001110
49
Male35-44New York$25,000-$49,999BusinessAfrican American0100110000001011Gastronomy111110101011111101100011001
50
Female18-24California$0-$24,999Health Care & MedicineHispanic11011000000101001Outdoor activities111101001010100101101011110
51
Female45-54Florida$100,000-$149,000Science & TechnologyWhite010101101100001Fashion11100011010111000100001011
52
Male45-54Pennsylvania$50,000-$74,999BusinessHispanic11101000100101001Outdoor activities111101001010100101101011110
53
Male45-54Pennsylvania$50,000-$74,999BusinessHispanic1110100010001011Gastronomy111110101011111101100011001
54
Female25-34New York$150,000+Arts & EntertainmentWhite1001111100000100Gastronomy011110010011001111101001000
55
Male35-44New York$25,000-$49,999BusinessAfrican American0100110001011010Fashion101001001000000010000100000
56
Female35-44California$0-$24,999Industrial & ManufacturingWhite0011010100000100Gastronomy011110010011001111101001000
57
Male25-34Georgia$0-$24,999Industrial & ManufacturingWhite10000000000101001Outdoor activities111101001010100101101011110
58
Male35-44Texas$25,000-$49,999Industrial & ManufacturingAfrican American00101011000000100Gastronomy011110010011001111101001000
59
Male35-44New York$25,000-$49,999BusinessAfrican American0100110001011010Fashion101001001000000010000100000
60
Male35-44Texas$25,000-$49,999Industrial & ManufacturingAfrican American0010101100100010Electronics111111101011001111111001110
61
Male55-64Illinois$50,000-$74,999BusinessAsian1110011011110100Beach travel destinations110001111110100000010100001
62
Male55-64Illinois$50,000-$74,999BusinessAsian1110011010100010Electronics111111101011001111111001110
63
Male25-34Georgia$0-$24,999Industrial & ManufacturingWhite1000000001011010Electronics101001101010111010100101000
64
Female18-24California$0-$24,999Health Care & MedicineHispanic1101100000001011Gastronomy111110101011111101100011001
65
Female45-54Florida$100,000-$149,000Science & TechnologyWhite0101011011111000Electronics0110000000010001010111101000
66
Male35-44New York$25,000-$49,999BusinessAfrican American01001100000101001Outdoor activities111101001010100101101011110
67
Female45-54Florida$100,000-$149,000Science & TechnologyWhite010101101011010Fashion101001001000000010000100000
68
Male55-64Illinois$50,000-$74,999BusinessAsian1110011011011010Fashion101001001000000010000100000
69
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic11000001100101001Outdoor activities111101001010100101101011110
70
Male55-64Illinois$50,000-$74,999BusinessAsian11100110111111000Electronics0110000000010001010111101000
71
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic1100000111011010Electronics101001101010111010100101000
72
Female25-34New York$150,000+Arts & EntertainmentWhite1001111111011001Outdoor activities001011010100010010000010001
73
Female18-24California$0-$24,999Health Care & MedicineHispanic1101100000001011Gastronomy111110101011111101100011001
74
Male55-64Illinois$50,000-$74,999BusinessAsian11100110111111000Electronics0110000000010001010111101000
75
Female45-54Florida$100,000-$149,000Science & TechnologyWhite010101101100001Fashion11100011010111000100001011
76
Female45-54Florida$100,000-$149,000Science & TechnologyWhite010101100001011Gastronomy111110101011111101100011001
77
Male55-64Illinois$50,000-$74,999BusinessAsian11100110111111000Electronics0110000000010001010111101000
78
Male35-44New York$25,000-$49,999BusinessAfrican American0100110001100001Fashion11100011010111000100001011
79
Female25-34New York$150,000+Arts & EntertainmentWhite100111110100010Electronics111111101011001111111001110
80
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic11000001100000100Gastronomy011110010011001111101001000
81
Female18-24California$0-$24,999Health Care & MedicineHispanic1101100001011101Nightclubs000000101010110000110010001
82
Male55-64Illinois$50,000-$74,999BusinessAsian1110011011011101Nightclubs000000101010110000110010001
83
Female45-54Florida$100,000-$149,000Science & TechnologyWhite010101101110100Beach travel destinations110001111110100000010100001
84
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic11000001100000100Gastronomy011110010011001111101001000
85
Male55-64Illinois$50,000-$74,999BusinessAsian1110011011011101Nightclubs000000101010110000110010001
86
Female65+Virginia$25,000-$49,999Science & TechnologyWhite111010010100010Electronics111111101011001111111001110
87
Female65+Virginia$25,000-$49,999Science & TechnologyWhite111010011011010Fashion101001001000000010000100000
88
Female18-24California$0-$24,999Health Care & MedicineHispanic1101100001110100Beach travel destinations110001111110100000010100001
89
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic1100000111100001Fashion11100011010111000100001011
90
Female35-44California$0-$24,999Industrial & ManufacturingWhite0011010100000100Gastronomy011110010011001111101001000
91
Male35-44Texas$25,000-$49,999Industrial & ManufacturingAfrican American00101011000000100Gastronomy011110010011001111101001000
92
Female45-54Florida$100,000-$149,000Science & TechnologyWhite010101101011010Fashion101001001000000010000100000
93
Male35-44Texas$25,000-$49,999Industrial & ManufacturingAfrican American00101011011011001Outdoor activities001011010100010010000010001
94
Female25-34New York$150,000+Arts & EntertainmentWhite100111111011101Nightclubs000000101010110000110010001
95
Male18-24Texas$25,000-$49,999Science & TechnologyHispanic1100000111011101Nightclubs000000101010110000110010001
96
Male35-44New York$25,000-$49,999BusinessAfrican American01001100011011001Outdoor activities001011010100010010000010001
97
Male35-44Texas$25,000-$49,999Industrial & ManufacturingAfrican American0010101101011101Nightclubs000000101010110000110010001
98
Male35-44New York$25,000-$49,999BusinessAfrican American01001100000101001Outdoor activities111101001010100101101011110
99
Male45-54Pennsylvania$50,000-$74,999BusinessHispanic1110100011011010Fashion101001001000000010000100000
100
Female65+Virginia$25,000-$49,999Science & TechnologyWhite1110100100000100Gastronomy011110010011001111101001000
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