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|1. Use this checklist to keep track of your branding process.||1. Key Character Traits|
|Have I chosen 3-5 key character traits for my brand?|
|Are they relevant? (Do they make sense for the program I'm applying to?)|
|Are they recent? (Have I demonstrated each of them in the last 5 years?)|
|Have I been able to formulate a brand based on these character traits?|
|2. Demonstrative Stories|
|2. Check off each subtask when it's complete.||Are my key character traits supportable? (Can I back them up with specific stories and experiences?)|
|Did I demonstrate at least one character trait outside of my professional experience? (i.e., personal or community)|
|Have I laid out each of my brand stories in detail?|
|Have I used Admit.me's Build Your Brand Template to organize my thoughts?|
|3. Core concepts will check off automatically when all subtasks are complete.||3. Unique and Authentic|
|Is my brand authentic?|
|Is my brand differentiated? (Does it consist of a unique collection of traits?)|
|Can I succinctly describe my brand to someone?|
|Do I know my brand weaknesses?|
|When you're done, get your template reviewed||here.|