ABCDEFG
1
2
How to use this template:

This is a view-only file and cannot be edited.

Create your own copy of this template to edit.

In the menu, click File > Make a copy...
3
4
5
BRAND CHECKLIST
6
1. Use this checklist to keep track of your branding process.1. Key Character Traits
7
Have I chosen 3-5 key character traits for my brand?
8
Are they relevant? (Do they make sense for the program I'm applying to?)
9
Are they recent? (Have I demonstrated each of them in the last 5 years?)
10
Have I been able to formulate a brand based on these character traits?
11
2. Demonstrative Stories
12
2. Check off each subtask when it's complete.Are my key character traits supportable? (Can I back them up with specific stories and experiences?)
13
Did I demonstrate at least one character trait outside of my professional experience? (i.e., personal or community)
14
Have I laid out each of my brand stories in detail?
15
Have I used Admit.me's Build Your Brand Template to organize my thoughts?
16
3. Core concepts will check off automatically when all subtasks are complete.3. Unique and Authentic
17
Is my brand authentic?
18
Is my brand differentiated? (Does it consist of a unique collection of traits?)
19
Can I succinctly describe my brand to someone?
20
Do I know my brand weaknesses?
21
22
When you're done, get your template reviewedhere.
23