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2 | How to use this template: This is a view-only file and cannot be edited. Create your own copy of this template to edit. In the menu, click File > Make a copy... | ||||||
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5 | BRAND CHECKLIST | ||||||
6 | 1. Use this checklist to keep track of your branding process. | 1. Key Character Traits | |||||
7 | Have I chosen 3-5 key character traits for my brand? | ||||||
8 | Are they relevant? (Do they make sense for the program I'm applying to?) | ||||||
9 | Are they recent? (Have I demonstrated each of them in the last 5 years?) | ||||||
10 | Have I been able to formulate a brand based on these character traits? | ||||||
11 | 2. Demonstrative Stories | ||||||
12 | 2. Check off each subtask when it's complete. | Are my key character traits supportable? (Can I back them up with specific stories and experiences?) | |||||
13 | Did I demonstrate at least one character trait outside of my professional experience? (i.e., personal or community) | ||||||
14 | Have I laid out each of my brand stories in detail? | ||||||
15 | Have I used Admit.me's Build Your Brand Template to organize my thoughts? | ||||||
16 | 3. Core concepts will check off automatically when all subtasks are complete. | 3. Unique and Authentic | |||||
17 | Is my brand authentic? | ||||||
18 | Is my brand differentiated? (Does it consist of a unique collection of traits?) | ||||||
19 | Can I succinctly describe my brand to someone? | ||||||
20 | Do I know my brand weaknesses? | ||||||
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22 | When you're done, get your template reviewed | here. | |||||
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