| A | B | C | D | E | F | G | H | I | |
|---|---|---|---|---|---|---|---|---|---|
1 | Source | Year | Super Bowl | Viewers (millions) | Cost of 30-second commercial | CPI | Inflation Adjusted (Dec 2023 CPI = 306.746) | CPM | Network |
2 | Nielsen | 1967 | I | 51.18 | $42,000 | 32.900 | $391,591 | $7.65 | CBS / NBC |
3 | 1968 | II | 39.12 | $54,500 | 34.100 | $490,254 | $12.53 | CBS | |
4 | 1969 | III | 41.66 | $55,000 | 35.600 | $473,905 | $11.38 | NBC | |
5 | 1970 | IV | 44.30 | $78,200 | 37.800 | $634,591 | $14.32 | CBS | |
6 | 1971 | V | 46.00 | $72,500 | 39.800 | $558,771 | $12.15 | NBC | |
7 | 1972 | VI | 56.64 | $86,100 | 41.100 | $642,599 | $11.35 | CBS | |
8 | 1973 | VII | 53.32 | $88,100 | 42.600 | $634,374 | $11.90 | NBC | |
9 | 1974 | VIII | 51.70 | $103,500 | 46.600 | $681,292 | $13.18 | CBS | |
10 | 1975 | IX | 56.00 | $107,000 | 52.100 | $629,977 | $11.25 | NBC | |
11 | 1976 | X | 57.70 | $110,000 | 55.600 | $606,872 | $10.52 | CBS | |
12 | 1977 | XI | 62.00 | $125,000 | 58.500 | $655,440 | $10.57 | NBC | |
13 | 1978 | XII | 78.94 | $162,300 | 62.500 | $796,558 | $10.09 | CBS | |
14 | 1979 | XIII | 74.74 | $185,000 | 68.300 | $830,864 | $11.12 | NBC | |
15 | 1980 | XIV | 76.20 | $222,000 | 77.800 | $875,291 | $11.49 | CBS | |
16 | 1981 | XV | 68.29 | $275,000 | 87.000 | $969,599 | $14.20 | NBC | |
17 | 1982 | XVI | 85.24 | $324,300 | 94.300 | $1,054,907 | $12.38 | CBS | |
18 | 1983 | XVII | 81.77 | $400,000 | 97.800 | $1,254,585 | $15.34 | NBC | |
19 | 1984 | XVIII | 77.62 | $368,200 | 101.900 | $1,108,380 | $14.28 | CBS | |
20 | 1985 | XIX | 85.53 | $525,000 | 105.500 | $1,526,461 | $17.85 | ABC | |
21 | 1986 | XX | 92.57 | $550,000 | 109.600 | $1,539,328 | $16.63 | NBC | |
22 | 1987 | XXI | 87.20 | $600,000 | 111.200 | $1,655,104 | $18.98 | CBS | |
23 | 1988 | XXII | 80.14 | $645,000 | 115.700 | $1,710,036 | $21.34 | ABC | |
24 | 1989 | XXIII | 81.60 | $675,000 | 121.100 | $1,709,773 | $20.95 | NBC | |
25 | 1990 | XXIV | 73.85 | $700,400 | 127.400 | $1,686,381 | $22.84 | CBS | |
26 | 1991 | XXV | 79.51 | $800,000 | 134.600 | $1,823,156 | $22.93 | ABC | |
27 | 1992 | XXVI | 79.60 | $850,000 | 138.100 | $1,888,009 | $23.72 | CBS | |
28 | 1993 | XXVII | 90.99 | $850,000 | 142.600 | $1,828,430 | $20.09 | NBC | |
29 | 1994 | XXVIII | 90.00 | $900,000 | 146.200 | $1,888,313 | $20.98 | NBC | |
30 | 1995 | XXIX | 83.40 | $1,150,000 | 150.300 | $2,347,025 | $28.14 | ABC | |
31 | 1996 | XXX | 94.08 | $1,085,000 | 154.400 | $2,155,566 | $22.91 | NBC | |
32 | 1997 | XXXI | 87.87 | $1,200,000 | 159.100 | $2,313,609 | $26.33 | Fox | |
33 | 1998 | XXXII | 90.00 | $1,291,100 | 161.600 | $2,450,741 | $27.23 | NBC | |
34 | 1999 | XXXIII | 83.70 | $1,600,000 | 164.300 | $2,987,180 | $35.69 | Fox | |
35 | 2000 | XXXIV | 88.50 | $2,100,000 | 168.800 | $3,816,153 | $43.12 | ABC | |
36 | 2001 | XXXV | 84.30 | $2,200,000 | 175.100 | $3,854,033 | $45.72 | CBS | |
37 | 2002 | XXXVI | 86.80 | $2,200,000 | 177.800 | $3,795,507 | $43.73 | Fox | |
38 | 2003 | XXXVII | 88.60 | $2,200,000 | 181.700 | $3,714,041 | $41.92 | ABC | |
39 | 2004 | XXXVIII | 89.80 | $2,302,200 | 186.200 | $3,792,646 | $42.23 | CBS | |
40 | 2005 | XXXIX | 86.00 | $2,400,000 | 191.800 | $3,838,323 | $44.63 | Fox | |
41 | 2006 | XL | 90.70 | $2,500,000 | 198.700 | $3,859,411 | $42.55 | ABC | |
42 | 2007 | XLI | 93.20 | $2,385,365 | 203.499 | $3,595,601 | $38.58 | CBS | |
43 | 2008 | XLII | 97.50 | $2,700,000 | 211.693 | $3,912,336 | $40.13 | Fox | |
44 | 2009 | XLIII | 98.70 | $3,000,000 | 212.193 | $4,336,797 | $43.94 | NBC | |
45 | 2010 | XLIV | 106.50 | $2,800,000 | 216.741 | $3,962,743 | $37.21 | CBS | |
46 | 2011 | XLV | 111.00 | $2,948,649 | 221.309 | $4,086,984 | $36.82 | Fox | |
47 | 2012 | XLVI | 111.30 | $3,442,752 | 227.663 | $4,638,656 | $41.68 | NBC | |
48 | 2013 | XLVII | 108.69 | $3,765,130 | 232.166 | $4,974,624 | $45.77 | CBS | |
49 | 2014 | XLVIII | 112.20 | $4,084,864 | 234.781 | $5,336,955 | $47.57 | Fox | |
50 | 2015 | XLIX | 114.40 | $4,283,129 | 234.722 | $5,597,399 | $48.93 | NBC | |
51 | 2016 | 50 | 111.90 | $4,800,000 | 237.111 | $6,209,669 | $55.49 | CBS | |
52 | 2017 | LI | 111.30 | $5,399,873 | 243.603 | $6,799,545 | $61.09 | Fox | |
53 | 2018 | LII | 103.50 | $5,235,379 | 248.991 | $6,449,757 | $62.32 | NBC | |
54 | 2019 | LIII | 98.50 | $5,200,000 | 252.776 | $6,310,248 | $64.06 | CBS | |
55 | 2020 | LIV | 101.30 | $5,400,000 | 258.678 | $6,403,437 | $63.21 | Fox | |
56 | New York Times | 2021 | LV | 96.40 | $5,600,000 | 263.014 | $6,531,126 | $67.75 | CBS |
57 | NFL; The Hollywood Reporter | 2022 | LVI | 112.30 | $6,500,000 | 283.716 | $7,027,623 | $62.58 | NBC |
58 | USA Today | 2023 | LVII | 115.10 | $7,000,000 | 300.840 | $7,137,422 | $62.01 | Fox |
59 | CBS News; Nielsen | 2024 | LVIII | 123.71 | $7,000,000 | 308.417 | $6,962,074 | $56.28 | CBS |