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LinkedIn Profile (check out the recommendations!)
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Brochure
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IntroductionABA Therapy Marketing ROI Calculator
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When planning out your marketing efforts, it's important to understand the relationship between how many families reach out to you each month (leads), what percentage of those families enroll with you (close rate), and how much revenue you can reasonable expect to earn in the coming 12 months. The numbers listed below are based on ballpark averages from Reputation Elevation clients. You can change any of the inputs in the table to the right to customize the numbers to your average reimbursement rates, case size, etc. You can edit your monthly leads and close rate for each marketing channel to evaluate different possible scenarios. Please note that when you talk with leads generated through online marketing, your close rate is going to be lower than when you receive referrals from physicians, existing clients, etc. Your close rate will also depend on what payors and ages you accept, how talented your intake team is, and other factors.Note: we do not make any guarantees that businesses using our services will make a specific return on investment. Results vary by region, payor list, demographics, and more. This spreadsheet is based on ordinary satisfactory results for our clients. All marketing projects involve an element of risk.
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Case Value Calculator
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Avg 97153 Hrs/Week 20
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Avg BCBA Hrs/Week3
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Avg Billable Rate/Hr - BCBA$120.00
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Avg Billable Rate/Hr - 97153$60.00
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Weeks Per Year52
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Cancellation Rate20%
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Weeks of Service Provided41.6
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Revenue Generated$64,896
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Marketing ROI For Different Channels
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ChannelOrdinary Wait Time Prior to ResultsMonthly LeadsClose RateClientsRevenue
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Meta AdsSetup (3-4 Weeks) + 1-5 Days805%4$259,584
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Google AdsSetup (3-4 Weeks) + 5-15 Days2015%3$194,688
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SEO3-6 Months2015%3$194,688
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