220615_Jura3Lacs_Relance2022_Endreport.xlsx

	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S
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3				Report DateEnd	6/6/2022
4	Campaign Overview
5	Advertiser	Jura3Lacs			Start	End
6	Campaign	Relance 2022		Noto	11/4/2022	1/5/2022
7	Campaign Period	11.04. - 12.06.2022		Noto FB		17/4/2022
8	Source	AdForm AdServer		Traffic		5/6/2022
9	Cookie Window	Clicks 28 days / Impressions 7 days
10	Attribution Uniqueness	No Repeat
11	Reporting Period	11.04. - 12.06.2022
12	Reporting Date	15/6/2022
13													Campaign Traffic		Campaign Performance
14	Media partner / Tactic / Format	Impressions	Ecpm	Planned Imps	Delivery Status (vs. imps)	Clicks	CTR	Cost per Click	Planned Media cost	Spent Media cost	Spent Budget (%)	Elapsed Campaign Time	Visits	Cost per Visit	Lead	Cost per Lead	Order	Cost per Order

15	Notoriété	4 177 405	5,22 CHF	2 147 767	194%	3 797	0,09%	5,74 CHF	21 807 CHF	21 807 CHF	100%	100%	2 137	10,20 CHF	6	3 635 CHF	1	21 807 CHF
16	Notoriété / Display	3 501 694	5,66 CHF	1 983 100	177%	3 342	0,10%	5,93 CHF	19 831 CHF	19 831 CHF	100%	100%	2 137	9,28 CHF	6	3 305 CHF	1	19 831 CHF
59	Notoriété / Social Video	675 711	2,92 CHF	164 667	410%	455	0,07%	4,34 CHF	1 976 CHF	1 976 CHF	100%	100%	0	n/a	0	n/a	0	n/a
60	DCH FB & Insta - Story Ad	476 052	3,11 CHF	123 417	386%	295	0,06%	5,02 CHF	1 481 CHF	1 481 CHF	100%	100%	0	n/a	0	n/a	0	n/a
61	FCH FB & Insta - Story Ad	199 659	2,48 CHF	41 250	484%	160	0,08%	3,09 CHF	495 CHF	495 CHF	100%	100%	0	n/a	0	n/a	0	n/a
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63	Trafic	24 425 474	2,53 CHF	25 736 000	95%	75 544	0,31%	0,82 CHF	61 940 CHF	61 778 CHF	100%	100%	41 960	1,47 CHF	15	4 119 CHF	4	15 444 CHF
64	Trafic / Native	14 060 840	1,61 CHF	15 333 333	92%	49 379	0,35%	0,46 CHF	23 000 CHF	22 670 CHF	99%	100%	22 830	0,99 CHF	4	5 667 CHF	0	n/a
87	Trafic / Social	3 165 688	6,08 CHF	2 586 667	122%	21 767	0,69%	0,88 CHF	19 400 CHF	19 248 CHF	99%	100%	16 124	1,19 CHF	4	4 812 CHF	0	n/a
110	Trafic / Display	7 198 946	2,76 CHF	7 816 000	92%	4 398	0,06%	4,52 CHF	19 540 CHF	19 860	102%	100%	3 006	6,61 CHF	7	2 837 CHF	4	4 965 CHF
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158	Total	28 602 879	2,92 CHF	27 883 767	103%	79 341	0,28%	1,05 CHF	83 747 CHF	83 585 CHF	100%	100%	44 097	1,90 CHF	21	3 980 CHF	5	16 717 CHF
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