UTM Tagging
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Welcome
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Here is your free UTM builder and management tool by Plai.
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How to create your UTM
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1. Go to the next sheet called "UTM Builder" (see bottom of this window)
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2. Select File > Make a copy > This will create your own UTM Builder for your business that you can share with your team to build and manage all of your UTMs
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3. If you now click on the first cell you should see a dropdown where you can select the Source
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4. Select the Medium
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5. Enter the name of the Campaign
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6. Enter a name for the Ad
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7. Provide a 2 word description of the targeting/audience (this is optional)
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8. Enter the URL of the Landing Page that is being used
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9. DONE => the last cell of your row now shows the tagged URL that you should use for links.
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Optional: Add your creative files for upload into Ad networks in column J. In column K, add any promotional text you want to include.
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Keep in mind
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Only use normal characters (a-z), numbers (0-9) and - + _ | in your text !!!
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All values will be transformed to lower case so "Campaign Summer 2019" will be the same as "campaign summer 2019"
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Don't change your existing rows, it's good to keep track of the tracking history. If you need a similar tagged URL just use a new row...there are plenty of them left ;-)
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Please keep in mind that the URL is readable by the public/audience...so no confidential parameter values or offensive stuff like Targeting = "cheap-free-loaders"
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If you are missing a Source or Medium...go to the sheet titled "Settings" (see bottom of this window)
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