Marketing Plan Template
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Template Marketing Plan July-Dec 2018
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Maintenance Marketing and Timeline
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Quarters
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Activity CategorySpecific ActivityJuly - Sept (2018)Oct - Dec (2018)Resources
Point Person
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WebsiteContent reviewxxAll staff
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Use of homepage banner for targeted promotion
xJS
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Renew domains; identify/purchase newxKL
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BlogBlog entriesxxWordPress
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Subscriber invitesxx
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Invite CE providers to submit guest postsxx
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CMCA DemographicsUpdate apps with demo questionsx
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Work with IT to update database fieldsxAbila
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Populate fields with collected datax
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Social MediaFacebook posts and contestsxx
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Monitor other social mediaxx
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LinkedInEditorial calendar and corresponding postsxx
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InMail messages to prospectsx
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SmartBriefSubscriber invitesx
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Keyword updatexx
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Original content/create pollsxx
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Google AdwordsEvaluate budgetx
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Update keywordsx
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Add international ads/keywordsx
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Prospect outreachCE roster list follow up emailxx
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Postcardx
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Contact us email listx
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Board Leadership Development Workshop listxx
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Reinstatement email to recently lapsedxx
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Course OutreachExam fee changexxMailChimp
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Course invitexx
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Prerequisite Course InvolvementDistribute exam preparation videoxx
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Review passing rate for each at board meetingxx
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Evaluate efficacyxBoard
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Chapter InvolvementBi-weekly emailxx
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Participation in retreat x
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Toolkit and materials order formx
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Create articles for chapter newslettersxx
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Attend Trade Shows xx
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Annual ConferenceSecure information table/Headshot Lounge
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Presence at Chapter training and social events
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Presence at all dinners and receptions
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Promotional activity
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CEO RetreatSecure information tablex
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Presence at all dinners and receptionsx
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Promotion activityx
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Content creationPress releasesxx
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Best practice report summariesxx
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Publication storiesxx
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News/whitepapersxx
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Commemorative PinsRe-write congrats letterx
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Send 10, 15, 20 annuallyx
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WebinarsDevelop webinar editorial calendarx
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Deliver webinarsxx
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