ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
2
Endeavor New Newsletter Checklist
3
4
Complete and send this form to Jackie Dandoy (jdandoy@endeavorb2b.com) in Audience Development at least 30-days prior to Newsletter Launch Date.
5
6
Newsletter Parent Brand (site domain it will live on):www.something.com
7
Newsletter Launch Date:
8
Newsletter name (exactly as you wish it to appear on /reg/newsletter)
9
Newsletter Description:
10
Newsletter Layout to Copy:
11
Frequency:
12
13
Yes, My Newsletter Audience Is Already Prepared:
14
Omeda List Name
15
Deployment Type ID
16
Billing Category Code (optional)
17
Load Output Criteria Code (also optional)
18
19
No, My Newsletter Audience Not Yet Prepared - We Need To Build The List
20
Target Audience:
21
a. Business Categories:
22
b. Title Categories:
23
c. Behaviors/channel visitors:
24
e. Outside lists (require add’l warm-up and consideration)
25
f. Anticipated/desired list size:
26
Marketing Strategy:
27
a. House ads – YES/NO
28
b. Email Sign-Up - YES/NO
29
c. Email offer to target audience - YES/NO
30
d. Introduction banner on intro eNL - YES/NO
31
Audience Management
32
a. List Size Goal or Engagement Goal:
33
b. Remove unengaged (zero opens after): 3-mos/6-mos/9-mos/12-mos
34
VP approval obtained: Y/N (DATE)
35
Date supplied to Audience Development:
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100