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Reporting DataOctNovDecJanFebMarAprMayJunJulAugSepOctChange M/MChange Y/YAVGMINMAX
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Google Ads
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Ad Impressions3,7303,0602,8402,8402,6802,6002,9603,2202,5502,6702,7702,8402,820 ▼-1% ▼-24%2,8912,5503,730
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Clicks418385328378369360337356294288270333354▲ 6% ▼-15%344270418
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Click Through Rate (CTR)11.2%12.6%11.5%13.3%13.8%13.8%11.4%11.1%11.5%10.8%9.7%11.7%12.6%▲ 7%▲ 12%11.89%#REF!13.85%
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Ad SpendR2,060R2,060R2,090R2,050R2,090R2,090R2,090R2,040R2,080R2,090R2,060R2,090R2,0900▲ 1%R2,075R2,040R2,090
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Cost per Click (CPC)R4.93R5.35R6.37R5.42R5.66R5.81R6.20R5.73R7.07R7.26R7.63R6.28R5.90 ▼-6%▲ 20%R6.04R4.93R7.63
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Conversions222720312824151583402343▲ 87%▲ 95%23343
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Cost per ConversionR94R76R105R66R75R87R139R136R260R697R52R91R49 ▼-47% ▼-48%R90R49R697
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Site Visitors
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Total Site Visitors1,1381,2098371,1681,0599878368047338168618461,043▲ 23% ▼-8%9497331,209
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Organic Visitors635696427718646537422417363461524448478▲ 7% ▼-25%521363718
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Google Ads Visitors324309251286267268230245222198195214227▲ 6% ▼-30%249195324
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Other Visitors179204159164146182184142148157142184338▲ 84%▲ 89%179142338
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Contact Page Visits12311778153141128121108120120121120123▲ 3%012178152.52
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Conversions per Channel
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All48464267615436421817382235▲ 59% ▼-27%401766.96
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Organic221612302923142071221713▲ 86% ▼-41%17729.76
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Google Ads 222720312824151583131217▲ 42% ▼-23%18331
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Other (the rest)43106467732435▲ 67%▲ 25%5210
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Conversion rate %
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All4.2%3.8%5.0%5.7%5.8%5.5%4.3%5.2%2.5%2.1%4.4%2.6%3.4%▲ 29% ▼-20%4.26%2.08%5.76%
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Organic3.5%2.3%2.8%4.1%4.5%4.3%3.3%4.8%1.9%2.6%4.0%1.6%2.7%▲ 74% ▼-22%3.33%1.56%4.80%
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Google Ads 6.8%8.7%8.0%10.8%10.5%9.0%6.5%6.1%3.6%1.5%6.7%5.6%7.5%▲ 34%▲ 10%7.26%1.52%10.82%
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Other (the rest)2.2%1.5%6.3%3.8%2.7%3.3%3.8%4.9%2.0%1.3%2.8%1.6%1.5% ▼-9% ▼-34%4.08%1.27%6.29%
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Cost per Conversion (CPA)
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AllR49R51R57R34R38R42R64R53R127R135R59R104R65 ▼-37%▲ 33%R49R34R135
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OrganicR14R19R25R7R7R9R14R10R29R17R10R29R15 ▼-46%▲ 13%R29R7R29
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Google Ads R94R76R105R66R75R87R139R136R260R697R158R174R123 ▼-29%▲ 31%R115R66R697
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Referrals
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Google Search Console
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Impressions42,40039,80033,40037,70035,30033,40029,50032,60030,80042,40041,60037,30035,700 ▼-4% ▼-16%36,30029,50042,400
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Clicks687707455745656591439450432522528484534▲ 10% ▼-22%556432745
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Click through rate1.6%1.8%1.4%2.0%1.9%1.8%1.5%1.4%1.4%1.2%1.3%1.3%1.5%▲ 15% ▼-8%1.53%1.23%1.98%
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SEO Metrics
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1. Keyword Ranking (out of 100)
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# of Keywords Ranking in RSA, Top 3-31--33--27--26----292633
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# of Keywords Ranking in RSA, Top 10-56--59--49--47----534759
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# of Keywords Ranking in RSA, Top 20-69--72--64--64----676472
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# of Keywords Ranking in RSA, Top 100-81--83--79--78----807883
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2. Moz Ranking
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Domain Authority-21--18--17--19----191721
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Page Authority-28--28--27--28----282728
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Backlinks-143--147--132--133----139132147
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Site Speed - Pingdom Tools
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From: London (in seconds)-0.9--0.9--0.8--0.9----110.9
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Google My Business
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Found on Google8921,0639361,4321,1971,2481,2951,4991,0499361,5921,5171,648▲ 9%▲ 85%1,2548921,648
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Called You34322031262528283025243151▲ 65%▲ 50%302051
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Asked for Directions28324064393629361718335669▲ 23%▲ 146%381769
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Visited Website32313456565945423341523247▲ 47%▲ 47%433159
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Google Data Studio Dashboards
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Google Ads Keyword Performance
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Google Ads Overview
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Google Search Console
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Looker Studio Dashboard
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