DIGITAL ANALYTICS MASTERCLASS: Dallas

	A	B	C	D	E	F
1	DIGITAL ANALYTICS MASTERCLASS
2	Diigtal Summit - Dallas
3	December 2, 2019
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5	GOOGLE ANALYTICS AUDIT CHECKLIST
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7	System Settings	Component	Location	Description	Status	Notes
8		Account / Property / View Configuration	Admin » Account / Property / View	Does the account configuration have a logical structure?
9		Tracking Code Placement	Admin » Property » Tracking Info	Are tags placed properly on the website?
10		Session Settings	Admin » Property » Tracking Info	At what point are sessions and campaigns set to timeout?
11		Referral Exclusions / Cross-Domain Tracking	Admin » Property » Tracking Info	Are we excluding our own domain and connected domains from referral traffic?
12		Account Integrations	Admin » Property » All Products	What products (i.e. Google Ads, Search Console) are connected to Google Analytics?
13		Audience Definitions & Usage	Admin » Property » Audience Definitions	Are we building audiences via Google Analytics or a Google Ads integration?
14		Custom Dimensions Usage	Admin » Property » Custom Definitions	Are any custom dimensions being employed? collecting data?
15		Filters Available	Admin » Account » All Filters	What filters have been configured at the Account level?
16		Filters Applied	Admin » View » Filters	What filters have been applied at the View level?
17		Goals Configuration	Admin » View » Goals	Have conversion goals been configured? Are they collecting data?
18		Bot Filtering	Admin » View » View Settings	Are hits from known bots and spiders being excluded?
19		Query Parameter Exclusion	Admin » View » View Settings	Are we modifying our page reports to exclude query parameters?
20		Site Search Tracking Status	Admin » View » View Settings	Are we tracking data for site search usage?
21		Content Grouping Usage	Admin » View » Content Grouping	Are there specific groupings of content that are being segmented?
22		Channel Settings	Admin » View » Channel Settings	Have custom definitions for channels been applied?
23		Ecommerce Configuration	Admin » View » Ecommerce Settings	If necessary, are we properly tracking ecommerce transactions and related sales performance?
24	Personal Tools	Component	Location	Description	Status	Notes
25		Campaign Tracking Conventions	Acquisition » Campaigns	Are UTM parameters employed?
26		Custom Event Tracking	Behavior » Events » Top Events	Are event reports populated with data?
27		Custom Reports	Customization » Custom Reports	Does this account utilize custom reports?
28		Saved Reports	Customization » Saved Reports	Are there certain Saved Reports you would suggest?
29		Advanced Segments	Admin » View » Advanced Segments	Are there certain Advanced Segments you would suggest?
30		Custom Alerts	Admin » View » Custom Alerts	Are there custom alerts you would recommend?
31		Scheduled Emails	Admin » View » Scheduled Emails	Who on the team should receive Custom or Saved reports on a regular basis?
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