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Nordplus Horizontal Project ArtCar - Career in Creative Industries for Artists, final entrepreneurship course for Fine Arts students. It has been made in the collaboration of Estonian Academy of Arts, Vilnius Academy of Arts, Royal Danish Academy of Fine Arts, Schools of Visual Arts, The Lithuanian Interdisciplinary Artists’ Association, Rundum Artist-Run Space, Estonian Contemporary Art Development Center, Diakron platform-studio, Years exhibition space. This course is based on BASIS OF CREATIVE ECONOMY by Sven Idarand, 2011. Duration 14 weeks, once a week, 3 academic hours. This course corresponds to 3 ECTS
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WeekTopicMaterialsClass workHoursHome workHoursWritten assignmentHours
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1Introduction: Local art fieldIntroduction to structures of the local art field. Local examples compared to other countries (to put into context). Art institutions, supportive structures, funding, art market etc. Overview of existing facilities, possibilities to show art and of services which is essential for artists.3Find one or two examples of art field structures from foreign countries that can be said to be "alternative models". Examples might be different/alternative art fairs, galleries, other exhibition spaces of platforms, temporary exhibitions etc. 2Prepare to present your short research in class and bring out what differentiates your example(s) from existing traditional structures.1
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2Project meeting / Seminar 1Introduction of the course and the aim of it, description of what should be the expected outcome. Getting to know the students, there ideas on the topic and why they decided to participate. 3Make notes and prepare to share in class. Topic: self-intoduction, personal interests in art and self-organising in the field; expetations as well as reasons for taking part in this course. 2
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3International Art Field / ResidenciesIntroduction of the art field internationally. Different opportunities of art residencies locally and internationally. Where to get information from? How to apply? How should the artist CV and motivation letter be prepared for applying?3Read examples of artist CV and artist statement.1Write your artist CV and artist statement - feedback from the lecturer via e-mail. 3
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4Starting your own initiative 1How to start your artistic initiative: Focus on artist groups, collectivism, collaborations. Local and foreign examples. How to start an alternative initiative? Who can help you further own with needed documents? Where to get know-how, support? Different forms of organisations. 3
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5Starting your own initiative 2How to start alternative initiative: Focus on creative economy. Local and foreign examples. How to start an alternative initiative? Who can help you further own with needed documents? Where to get know-how, support? Different forms of organisations. Local artists, designers and architects who work in the field of creative economy and with cultural/social projects/initiatives as quests in the lecture3
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6Project meeting / Seminar 2Discussion about what, in which form and with whom the students want to develop their projects.3Prepare notes with ideas about the project and present them in class.2
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7Funding: Budgeting, funding applications, book-keeping ABCHow does applying for funding for art projects work in your country? What are the different options and what will be needed to apply? Focus on state funding. Understanding budgets, ways of compiling a budget, income and expenses, budget controlling. Risk management, SWOT analysisUnderstanding different costs and how to see them in a budget, how to show financing for each of the costs, different formats of the budget. 3Think through what would be the cost of your project and on that draw up an initial budget.3
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8Funding: Sponsorships and grants, alternative modelsFinding support to your exhibition project, sponsorship possibilities, finding an approriate sponsor, applying for grants and foundations, examples of different grants. Focus on alternative ways of funding, ways other than state funding.Discussion on local examples of sponsorships, discussion on different experience with sponsors in real life, finding a way to accomodate one's project into a grant. What the
are the most important things not to forget in the reporting phase.
3Think about what are the other options besides state funding getting funds for your project. How would you close the partnership with your main sponsor and also with smaller donators (private persons or small companies)?1Make list of the possible sponsors, write a cover letter for one company about sponsoring your project and give at least three sponsorhsip packages.3
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9Exhibition project meeting / Seminar 3Discussion about how students would practically implement their projects.3Prepare notes with ideas about the project and present them in class.2
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10Communication: Public speaking and presentationsHow to present yourself and your project, ideas; Communication challanges, most important principles in project communication, communication plan, PR work, press release. Public speaking, communicating art. 3Write a press release draft for your exhibition.3
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11Communication: Visual identityHow to use the tools of visual communication in your own art project context. How to collaborate with graphic designers? The visual face and presentation of the projects, creating a brand.3Find inspiration, do sketches of what could be your initiative's visual identity.2
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12Artist's rights / CopyrightArtist's rights (everything juridical concerning the making of exhibitions, how to operate abroad and deal with galleries, contracts etc.); Copyright and how to protect it3
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13Exhibition project meeting / Seminar 4Discussion about how to combine, illustrate and present the idea plan together with the practical action plan.3Prapare the draft of your project plan where ideas are backed up with operational strategy. 2
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assignment - finished art project
Presentation of the final exhibition project plans, Q&A round, discussion on the projects3Prepare an illustrated presentation of your project plan.Written project plan that has at least the following parts: 1) artist CV-s and artist statements of the participants, 2) concept of the exhibition project, 3)Time schedule 4) Budget, 5) Management of exhibition project (who does what) 6) Press release draft and the list of contacts where you plan to send it, 7) Ways of finding a support 8) Sponsorship packages and a proposal letter. Submit them in electronic format and be ready to present it in a class9
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