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Content ObjectivesStrategyTacticQoQ GOALs
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Boost Brand AwarenessCreation of top funnel thought leadership educational contentWrite on these topics; XXXIncrease monthly traffic by 10%,
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Grow LI followers by 5%
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Attract More Users to WebsiteAnswer commonly used search inquiries and have the content answer those questions. Create 2 blogs/month based on long tail KWKeep CTR at 4-5%
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Stay ranking for top KWoptimize existing blogs, develop new blogs when neededPage 1 for target keywords
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Craft engaging social postsPost on social 1x/weekIncrease CTR by 5%
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Improve Content EngagementCreate content for specific target audienceMonitor user behaviorIncrease conversions by 5%
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Increase engagment rate by 5%
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Increase # of engagement sessions by 5%
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Increase avg session duration to 1 min
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Reduce bounce rate by 3%
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