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1 | What is this? These are free resources for you, the entrepreneur. Initially these were created and gathered for my New Energy Nexus Accelerator-In-a-Box curriculum, but we then expanded the scope for RMI // Third Derivative, and have been growing it since. Thanks to ALL that have contributed! Keep the suggestions coming! Do you like it? Have edits, or changes? You can comment right here on the doc (preferred), or email me rkushner@third-derivative.org. To discuss and learn further, I suggest you join the New Energy Network, which is our massive global Slack network for the whole climate tech ecosystem. Good luck and enjoy! - Ryan and all of Third Derivative // RMI + New Energy Nexus | |||||||||||||||||||||||||
2 | Getting Set Up: How do start with an idea and grow that into a business? How can I pitch it, manage it, measure it? | Market + Growth: How do I find, understand, and hold onto my customers, do sales, and plan my growth? | Tech & Product: How can I develop my product, make sure it's what customers want, test it, price it, evaulate its impact? | Team Building & Development: How do I develop and maintain company culture, work well with others, develop and manage my board and advisors, stay sane, set priorities, hire and fire, and have people mentor me? | Corporates, Investors and Climate-specfic things: How do I find and manage investors and corporate partnerships and understand the world of climate tech better? | Finance: How do I look at and manage the financials of my company, deal with equity, understand notes and venture deals? | Legal: How do I form a company? How do I deal with IP, Shareholder Agreements, Employee Contracts and Offer Letters, Non-Disclosure Agreements, Operating Agreement (Founder’s Agreement), Bylaws, Seed Equity Financing docs, Convertible Note Financing docs? | |||||||||||||||||||
3 | Setting Goals and Tracking Progress | Pricing and Sales | Early Product | Founder Resources | Finding Investors | Advisor Agreements | General Legal Templates | |||||||||||||||||||
4 | How to Set KPIS and Goals | https://www.ycombinator.com/library/Iu-setting-kpis-and-goals | Startup Pricing | https://www.ycombinator.com/library/6h-startup-pricing-101 | Defining Your Business | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13090 | 21 Ways to Blow Up a Company | https://toolkit.techstars.com/blow-up-your-company | Build Your investor Pipeline | https://toolkit.techstars.com/build-your-investor-pipeline | Found Institute-Advisor Agreements | https://fi.co/fast | Legal Templates | https://stanfordclimateventures.org/playbooks#legal | ||||||||||||
5 | Grow Your Business with KPIS | https://toolkit.techstars.com/grow-your-business | Value Proposition | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13563 | The Impact Gap Canvas - find your insertion point | http://tacklingheropreneurship.com/the-impact-gaps-canvas/ | EQ For Entrepeneurs | https://toolkit.techstars.com/eq-for-entrepreneurs | List of investors, accelerators, and resources supporting underrepresented founders | https://airtable.com/shrZmTWQJyzoyLPE3/tblh1zfntgoR4i9Eu | Top 7 Legal Documents for Any Startup | https://stanfordclimateventures.org/playbooks#legal | ||||||||||||||
6 | Check Your Progress | https://toolkit.techstars.com/check-your-progress | Pricing | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13837 | Systems Thinking Tools | https://medium.com/disruptive-design/tools-for-systems-thinkers-the-6-fundamental-concepts-of-systems-thinking-379cdac3dc6a | How to Level Up As Change Agent (podcast) | https://www.weskao.com/podcasts | Raising Money | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11819 | Financial Models | Cooley Go Legal Documents and Resources | https://www.cooleygo.com/documents/ | |||||||||||||
7 | Measuring Impact | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_14217 | Sales Target | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11377 | No-code cheat sheet | https://nocodecheatsheet.com/ | Strategic Leadership | https://www.weskao.com/leadership-articles | Financials | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_14031 | Clerky Handbook, Covers Most Legal About Starting up | https://handbook.clerky.com/ | ||||||||||||||
8 | Managment through OKRs | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10560 | Creating and Managing a Sales Playbook | https://cdn2.hubspot.net/hubfs/423780/The_CFS_Guide_to_Creating_a_Sales_PlayBook-1.pdf?t=1493918990221 | All about Pivoting | https://www.ycombinator.com/library/6s-how-to-lead | Energy Transition | MIT Energy Venture Financial Template | https://stanfordclimateventures.org/team-execution/ops-finance-accounting/examples-p-l/mit-energy-ventures-financial-template-corp..xls.md | Legal Templates from U Penn | https://www.law.upenn.edu/clinic/entrepreneurship/startupkit/ | |||||||||||||||
9 | SMART Goals | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11834 | Product Development | Navigate Cofounder Relationships | https://toolkit.techstars.com/navigate-cofounder-relationships | Helping the Industry Navigate the Energy Transition | https://www.toolkits.hello-collective.com/sign-up | Cap Table and VC Financing | https://stanfordclimateventures.org/playbooks#finance | IP | ||||||||||||||||
10 | Discount products for startups! | https://medium.com/free-stuff/awesome-startup-credits-28beb1c9edf1 | Customer | Product Development Cycles Fundamentals | https://www.ycombinator.com/library/4e-product-development-cycle-fundamentals | Trello's nice employee manual (on Trello!) | https://trello.com/b/HbTEX5hb/employee-manual | Roadmap to Navigate Energy Transition | https://www.oxfordenergy.org/wpcms/wp-content/uploads/2019/10/A-road-map-to-navigate-the-energy-transition-Insight-59.pdf | Financial and Exit Modeling | https://stanfordclimateventures.org/playbooks#finance | IP Filing Strategy Resources | https://stanfordclimateventures.org/playbooks#iplicensing | |||||||||||||
11 | Steve Blank's Customer Development | https://steveblank.com/2010/04/29/teaching-customer-development-and-the-lean-startup-%E2%80%93-topological-homeomorphism/ | If Product Is Great, It Doesn't Have to Be Good | http://paulbuchheit.blogspot.com/2010/02/if-your-product-is-great-it-doesnt-need.html | How to Deal with Burnout | https://www.mattmunson.me/how-to-deal-with-burnout/ | Explain the grid to me | https://solaracademy.com/untangling-the-grid-101/ | P+L sample worksheet | https://drive.google.com/file/d/1JD8jf2Q4G7EhXv3onNyVRA6XR11K_Cka/view | Foreign Filing Resources | https://stanfordclimateventures.org/playbooks | ||||||||||||||
12 | Example Pitch Decks | Customer Deck Templates | https://stanfordclimateventures.org/playbooks#customerdiscovery | Building New Products/Product Strategy | https://www.weskao.com/product-strategy-articles | Company maturity self-assessment, with investment-readiness infication | https://my.abaca.app/entrepreneurs/program/?a=join | Next Power Capital Workshop on Project Finance | https://nextpowercapital.com/ | |||||||||||||||||
13 | Ryan's Seqoia inspired deck | https://medium.com/@kushykush/do-not-not-use-this-pitch-format-874b4b40aa9b | Understand Your Customers | https://toolkit.techstars.com/understand-your-customers | Product Development | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9686 | Bill Gross' 25 lesson from 25 years of creating companies | https://25-lessons.idealab.com/introduction/ | Navigating Corporate Partnerships | Managing Cashflows | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9819 | Licensing | ||||||||||||||
14 | Universal Pitch Deck | https://startupscience.com/universal-pitch-deck/ | How to Talk to Users | https://www.youtube.com/watch?v=z1iF1c8w5Lg | Persona Building | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10156 | Team Building | The Complete Guide to Partnerships for Startups and Corporations | https://www.valuer.ai/blog/startup-corporation-partnership-infographic | Licensing Resources | https://stanfordclimateventures.org/playbooks#iplicensing | |||||||||||||||
15 | How to Pitch Your Startup | https://www.ycombinator.com/library/6q-how-to-pitch-your-startup | Customer Discovery | https://stanfordclimateventures.org/playbooks#customerdiscovery | Product Testing | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10262 | How to Work Together | https://www.youtube.com/watch?v=30a5yFBd7Fo | Winning Together A Guide To Successful Corporate Startup Collaborations | https://ec.europa.eu/futurium/en/system/files/ged/43-nesta-winning-together-guidestartupcollab.pdf | Equity | |||||||||||||||
16 | Position Your Product | https://toolkit.techstars.com/position-your-product | LTV Calculation Spreadsheet | https://www.d-eship.com/articles/ltv-calculation-spreadsheet/ | A/B Testing | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11805 | Building Culture | https://www.ycombinator.com/library/6r-building-culture | This is How You Build Partnerships to Make Your Startup Better, Faster, Stronger | https://firstround.com/review/What-to-Learn-from-This-Restaurant-Startup-That-Turned-Strong-Partnerships-into-a-Better-Product/ | Understanding SAFEs and Priced Equity Rounds | https://www.ycombinator.com/library/6m-understanding-safes-and-priced-equity-rounds | Insurance | |||||||||||||
17 | Accelerator-in-a Box Model Deck | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_14588 | How to Improve Conversion Rates | https://www.ycombinator.com/library/6l-how-to-improve-conversion-rates | Calculating the Full Cost of a Hardware Product | https://frame.work/blog/calculating-the-full-cost-of-a-hardware-product | Team Building | https://stanfordclimateventures.org/playbooks#companyleadership | The Sales and Partnerships Playbook: Your Guide to Early Growth | https://fi.co/insight/the-sales-and-partnerships-playbook-your-guide-to-early-growth | How to Split Equity Among Co-Founders | https://www.ycombinator.com/library/5x-how-to-split-equity-among-co-founders | Insurance | https://stanfordclimateventures.org/team-execution/ops-insurance | ||||||||||||
18 | Pitch templates | https://openvc.app/blog/pitch-deck-template?utm_medium=email&_hsmi=204689447&_hsenc=p2ANqtz--4Uwac7hlo8FF1a1nh6lpuJVtQwUkaXIviWxl3kI30bdYKTX2q6DR7ZHd5rWeAwXhbpTUqjKOz4rMJeH1FYrvW5qcZg5hUJng8adzrcmQwxxuyLRo&utm_content=204689447&utm_source=hs_email | Customer Segmentation | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13176 | How to Build Culture of Rigorous Thinking (podcast) | https://www.weskao.com/podcasts | Corporate Partnership Proposal | https://stanfordclimateventures.org/playbooks#salesmarketing | Founders Equity | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11421 | ||||||||||||||||
19 | Customer Pains and Gains | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13364 | Models and Tools | Active Listening | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10592 | Decision Making Unit | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10401 | Carta forms and templates | https://carta.com/ | |||||||||||||||||
20 | Customer Discovery | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_14273 | GhG Evaluation Tool | https://cranetool.org/ | Team Audit | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11515 | Planning and Piloting Partnerships | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_12011 | ||||||||||||||||||
21 | Your Elevator Pitch | Customer Development | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9722 | ULSAB Vehicle Cost Models | https://stanfordclimateventures.org/playbooks#businessmodels | Navigating Boards | Activate's Simple Partnership Agreement (SiPA) | https://www.activate.org/sipa | Fundraising + Venture Deals | |||||||||||||||||
22 | Give Your Elevator Pitch | https://toolkit.techstars.com/give-your-elevator-pitch | Persona Building | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10156 | Techno-Economic Modeling Examples | https://stanfordclimateventures.org/playbooks#technoeconomic | What You Need To Know About Startup Boards | https://stanfordclimateventures.org/playbooks#companyleadership | The Why, When and How Much of Startup Fundraising (YouTube) | https://www.youtube.com/watch?v=XMkdwYbZiLs&list=PLP0cMg_ONg7m9SM8hmJ3kTmoEh63mwfuF | ||||||||||||||||
23 | Master Your Elevator Pitch | https://toolkit.techstars.com/master-your-pitch | How to manage, monitor and validate third-party data sharing | https://iapp.org/news/a/how-to-manage-monitor-and-validate-third-party-data-sharing/ | Advisory Board Meetings | https://stanfordclimateventures.org/playbooks#companyleadership | Navigating VC | Directory of tools and resources for venture capital and angel investors | https://www.vcstack.io/?utm_medium=email&_hsmi=204957591&_hsenc=p2ANqtz-9cHU4JHwfkx7lptoRlhS9R1y8rP2t4oYaHMuU64GOY5vw95SbIBcLc4B5Y8PTlZARoMiOlfzdkQKnWTloTWe5bZWxhn4jWLGKTcowAdzTm2etC6BY&utm_content=204957591&utm_source=hs_email | |||||||||||||||||
24 | Elevator Pitch | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11782 | Growing Your Business | VC Pitch | https://stanfordclimateventures.org/playbooks | |||||||||||||||||||||
25 | Launching and Scaling | https://ecademycourse.teachable.com/p/ecademy-the-entrepreneurship-course | Cost + LCA | Productivity and Balance | PDF: "Venture Deals" by Brad Feld and Jason Mendelson | https://itdf.ir/wp-content/uploads/2019/07/Venture-deals.pdf | ||||||||||||||||||||
26 | Founder Resources | Startup=Growth | http://www.paulgraham.com/growth.html | How To Make Good Cost Model | https://web.stanford.edu/group/instr_design/cgi-bin/case_study/strategicthinking/module2.html | Enrepeneurship and Mental Health | https://toolkit.techstars.com/entrepreneurship-mental-health | |||||||||||||||||||
27 | Complete Startup Science Toolkit: Includes: Lifecycle tracker, Now Next Long, Golden Circle, #MASSIVE Canvas, Pixar Canvas, Lean Canvas, Value Proposition Canvas, Business Model Canvas, Mission Model Canvas, Value Chain Canvas, Target Customer, Interview Context Planner, Interview Questions, Interview Discussion Planner, Interview Notes, Jobs to be Done, Problem as a Comic, Solution as a Comic, Doodle – Me in 5 Years, Risk Reward Equilibrium, Team Audit, Team Canvas, Culture Canvas, Team Alignment, The Pie, Mentor Group, Gaddy Pitch, Storytelling Purpose, Twitter Pitch, Why Now, Story Elements, Universal Pitch Deck, Ask, Networking Targets, Sales Targets, Jobs, Build and Measure, Daily Standup, Lessons Learned. | https://startupscience.com/startup-science-toolkit/ | Build Your Lean Canvas | https://toolkit.techstars.com/build-your-lean-canvas | Cost Calculations | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13978 | How To Get More Done | https://toolkit.techstars.com/get-more-done | Negotiating | |||||||||||||||||
28 | Resources on entrepreneurship broadly | https://www.effectuation.org/?page_id=1738 | How To Build Your Brand | https://toolkit.techstars.com/brand-your-business | LCA article, with link to tools | https://blueprintforbetter.org/articles/design-resources-to-help-stop-climate-change/ | How to Prioritize Your Time | https://www.youtube.com/watch?v=XcCmMOWuAF4 | Negotiating | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10509 | ||||||||||||||||
29 | Entrepeneurs Guide To Going B-Corp | https://cbey.yale.edu/research/an-entrepreneurs-guide-to-going-b | Lean Startup | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13474 | Emotional Intelligence | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9615 | Book: "Getting to Yes" | https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without/dp/0143118757 | ||||||||||||||||||
30 | Founders Path | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_12857 | Method for User Metrics | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11594 | Prioritization Matrix | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9637 | ||||||||||||||||||||
31 | Entrepeneurs Journey | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9243 | Branding | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11713 | Agile Managment | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11562 | ||||||||||||||||||||
32 | Book: "The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company" | https://www.amazon.com/The-Startup-Owners-Manual-Step-By-Step/dp/0984999302 | Book: "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" | https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without/dp/0143118757 | ||||||||||||||||||||||
33 | Book: "Effectual Entrepreneurship – Real data and evidence-based research on successful entrepreneurs" | https://www.amazon.com/Effectual-Entrepreneurship-Stuart-Read/dp/0415586437 | HR & DEIJ | |||||||||||||||||||||||
34 | Bryan Hassin's TEDx Talk About Entrepreneurship | https://greenknig.ht/2013/03/25/tedx-talk-about-entrepreneurship/ | Market Fit and Category Design | High Hit Rate Hiring | https://stanfordclimateventures.org/playbooks#companyleadership | |||||||||||||||||||||
35 | Village Capital VIRAL startup planning framework | https://medium.com/village-capital/entrepreneurs-and-vcs-need-to-be-more-precise-in-the-way-they-talk-to-each-other-3e714e7a5245 | Understand Category Design | https://toolkit.techstars.com/understand-category-design | Build A Diverse Workforce | https://toolkit.techstars.com/build-a-diverse-workforce | ||||||||||||||||||||
36 | Create New Markets with Category Design | https://toolkit.techstars.com/create-new-markets-category-design | A Practical Guide To Diversity and Inclusion in Startups | https://diversityq.com/a-practical-guide-to-diversity-and-inclusion-in-startups-1510036/ | ||||||||||||||||||||||
37 | Launch | Growth for Startups (market fit) | https://www.ycombinator.com/library/6k-growth-for-startups | The People Leader's Pandemic-Proof Diversity, Equity & Inclusion Toolkit | https://www.toolkits.hello-collective.com/sign-up | |||||||||||||||||||||
38 | How To Launch | https://www.ycombinator.com/library/6i-how-to-launch-again-and-again | Market Analysis Resources | https://stanfordclimateventures.org/playbooks#salesmarketing | Hiring and Firing | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10348 | ||||||||||||||||||||
39 | Idea Bootcamp | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_12362 | Market Sizing and Segementation | https://stanfordclimateventures.org/playbooks#salesmarketing | "What are typical compensation numbers?" by Brad Feld | https://www.askthevc.com/what-are-typical-compensation-numbers/ | ||||||||||||||||||||
40 | Business Canvas | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_12987 | First Market | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13287 | Elon Musk's hiring question | https://www.inc.com/justin-bariso/this-interview-question-from-elon-musk-is-absolute-genius.html | ||||||||||||||||||||
41 | Business Canvas Cont. | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_14428 | Market Size | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13895 | ||||||||||||||||||||||
42 | Business Plan Template | https://www.score.org/resource/business-planning-financial-statements-template-gallery | Total Addressable Market | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10212 | Strategy and Planning | |||||||||||||||||||||
43 | B2B Product Marketing | https://www.stage2.capital/founders-guide-to-b2b-product-marketing | Strategy Roadmap | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9669 | ||||||||||||||||||||||
44 | Stakeholder Mapping | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9766 | ||||||||||||||||||||||||
45 | Types of Marketing | |||||||||||||||||||||||||
46 | End to End Marketing | https://www.weskao.com/marketing-articles/#fundamentals | Mentorship | |||||||||||||||||||||||
47 | How to Market New Ideas (podcast) | https://www.weskao.com/podcasts | Mentors and Suporters | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11483 | ||||||||||||||||||||||
48 | Marketing Resources | https://ecademycourse.teachable.com/p/ecademy-the-entrepreneurship-course | ||||||||||||||||||||||||
49 | Retention Marketing | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11758 | ||||||||||||||||||||||||
50 | Digital Advertising | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11876 | ||||||||||||||||||||||||
51 | SEO | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11939 | ||||||||||||||||||||||||
52 | Email List Best Practices | https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11959 | ||||||||||||||||||||||||
53 | Book: "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" | https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 | ||||||||||||||||||||||||
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55 | Getting Press | |||||||||||||||||||||||||
56 | Getting Press For Your Startup | https://www.ycombinator.com/library/4c-getting-press-for-your-startup | ||||||||||||||||||||||||
57 | Marketing and Press | https://stanfordclimateventures.org/playbooks#salesmarketing | ||||||||||||||||||||||||
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