ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
What is this? These are free resources for you, the entrepreneur. Initially these were created and gathered for my New Energy Nexus Accelerator-In-a-Box curriculum, but we then expanded the scope for RMI // Third Derivative, and have been growing it since. Thanks to ALL that have contributed! Keep the suggestions coming!

Do you like it? Have edits, or changes? You can comment right here on the doc (preferred), or email me rkushner@third-derivative.org. To discuss and learn further, I suggest you join the
New Energy Network, which is our massive global Slack network for the whole climate tech ecosystem.

Good luck and enjoy!
- Ryan and all of Third Derivative // RMI + New Energy Nexus
2
Getting Set Up:
How do start with an idea and grow that into a business? How can I pitch it, manage it, measure it?
Market + Growth:
How do I find, understand, and hold onto my customers, do sales, and plan my growth?
Tech & Product:
How can I develop my product, make sure it's what customers want, test it, price it, evaulate its impact?
Team Building & Development:
How do I develop and maintain company culture, work well with others, develop and manage my board and advisors, stay sane, set priorities, hire and fire, and have people mentor me?
Corporates, Investors and Climate-specfic things:
How do I find and manage investors and corporate partnerships and understand the world of climate tech better?
Finance:
How do I look at and manage the financials of my company, deal with equity, understand notes and venture deals?
Legal:
How do I form a company? How do I deal with IP, Shareholder Agreements, Employee Contracts and Offer Letters, Non-Disclosure Agreements, Operating Agreement (Founder’s Agreement), Bylaws, Seed Equity Financing docs, Convertible Note Financing docs?
3
Setting Goals and Tracking ProgressPricing and SalesEarly ProductFounder ResourcesFinding InvestorsAdvisor AgreementsGeneral Legal Templates
4
How to Set KPIS and Goalshttps://www.ycombinator.com/library/Iu-setting-kpis-and-goalsStartup Pricinghttps://www.ycombinator.com/library/6h-startup-pricing-101Defining Your Businesshttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_1309021 Ways to Blow Up a Companyhttps://toolkit.techstars.com/blow-up-your-companyBuild Your investor Pipelinehttps://toolkit.techstars.com/build-your-investor-pipelineFound Institute-Advisor Agreementshttps://fi.co/fastLegal Templateshttps://stanfordclimateventures.org/playbooks#legal
5
Grow Your Business with KPIShttps://toolkit.techstars.com/grow-your-businessValue Propositionhttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13563The Impact Gap Canvas - find your insertion point
http://tacklingheropreneurship.com/the-impact-gaps-canvas/
EQ For Entrepeneurshttps://toolkit.techstars.com/eq-for-entrepreneurs
List of investors, accelerators, and resources supporting underrepresented founders
https://airtable.com/shrZmTWQJyzoyLPE3/tblh1zfntgoR4i9EuTop 7 Legal Documents for Any Startuphttps://stanfordclimateventures.org/playbooks#legal
6
Check Your Progresshttps://toolkit.techstars.com/check-your-progressPricinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13837Systems Thinking Toolshttps://medium.com/disruptive-design/tools-for-systems-thinkers-the-6-fundamental-concepts-of-systems-thinking-379cdac3dc6aHow to Level Up As Change Agent (podcast)https://www.weskao.com/podcastsRaising Moneyhttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11819Financial ModelsCooley Go Legal Documents and Resourceshttps://www.cooleygo.com/documents/
7
Measuring Impacthttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_14217Sales Targethttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11377No-code cheat sheet
https://nocodecheatsheet.com/
Strategic Leadershiphttps://www.weskao.com/leadership-articlesFinancialshttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_14031Clerky Handbook, Covers Most Legal About Starting uphttps://handbook.clerky.com/
8
Managment through OKRshttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10560Creating and Managing a Sales Playbookhttps://cdn2.hubspot.net/hubfs/423780/The_CFS_Guide_to_Creating_a_Sales_PlayBook-1.pdf?t=1493918990221All about Pivotinghttps://www.ycombinator.com/library/6s-how-to-leadEnergy Transition MIT Energy Venture Financial Templatehttps://stanfordclimateventures.org/team-execution/ops-finance-accounting/examples-p-l/mit-energy-ventures-financial-template-corp..xls.mdLegal Templates from U Pennhttps://www.law.upenn.edu/clinic/entrepreneurship/startupkit/
9
SMART Goalshttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11834Product Development Navigate Cofounder Relationshipshttps://toolkit.techstars.com/navigate-cofounder-relationshipsHelping the Industry Navigate the Energy Transitionhttps://www.toolkits.hello-collective.com/sign-upCap Table and VC Financing https://stanfordclimateventures.org/playbooks#financeIP
10
Discount products for startups! https://medium.com/free-stuff/awesome-startup-credits-28beb1c9edf1CustomerProduct Development Cycles Fundamentalshttps://www.ycombinator.com/library/4e-product-development-cycle-fundamentalsTrello's nice employee manual (on Trello!)https://trello.com/b/HbTEX5hb/employee-manualRoadmap to Navigate Energy Transitionhttps://www.oxfordenergy.org/wpcms/wp-content/uploads/2019/10/A-road-map-to-navigate-the-energy-transition-Insight-59.pdfFinancial and Exit Modelinghttps://stanfordclimateventures.org/playbooks#financeIP Filing Strategy Resourceshttps://stanfordclimateventures.org/playbooks#iplicensing
11
Steve Blank's Customer Developmenthttps://steveblank.com/2010/04/29/teaching-customer-development-and-the-lean-startup-%E2%80%93-topological-homeomorphism/If Product Is Great, It Doesn't Have to Be Goodhttp://paulbuchheit.blogspot.com/2010/02/if-your-product-is-great-it-doesnt-need.htmlHow to Deal with Burnout
https://www.mattmunson.me/how-to-deal-with-burnout/
Explain the grid to mehttps://solaracademy.com/untangling-the-grid-101/P+L sample worksheethttps://drive.google.com/file/d/1JD8jf2Q4G7EhXv3onNyVRA6XR11K_Cka/viewForeign Filing Resourceshttps://stanfordclimateventures.org/playbooks
12
Example Pitch DecksCustomer Deck Templateshttps://stanfordclimateventures.org/playbooks#customerdiscoveryBuilding New Products/Product Strategyhttps://www.weskao.com/product-strategy-articles
Company maturity self-assessment, with investment-readiness infication
https://my.abaca.app/entrepreneurs/program/?a=joinNext Power Capital Workshop on Project Financehttps://nextpowercapital.com/
13
Ryan's Seqoia inspired deckhttps://medium.com/@kushykush/do-not-not-use-this-pitch-format-874b4b40aa9bUnderstand Your Customershttps://toolkit.techstars.com/understand-your-customersProduct Developmenthttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9686
Bill Gross' 25 lesson from 25 years of creating companies
https://25-lessons.idealab.com/introduction/
Navigating Corporate PartnershipsManaging Cashflowshttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9819Licensing
14
Universal Pitch Deckhttps://startupscience.com/universal-pitch-deck/How to Talk to Usershttps://www.youtube.com/watch?v=z1iF1c8w5LgPersona Buildinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10156Team Building
The Complete Guide to Partnerships for Startups and Corporations
https://www.valuer.ai/blog/startup-corporation-partnership-infographicLicensing Resourceshttps://stanfordclimateventures.org/playbooks#iplicensing
15
How to Pitch Your Startuphttps://www.ycombinator.com/library/6q-how-to-pitch-your-startupCustomer Discoveryhttps://stanfordclimateventures.org/playbooks#customerdiscoveryProduct Testinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10262How to Work Togetherhttps://www.youtube.com/watch?v=30a5yFBd7Fo
Winning Together A Guide To Successful Corporate Startup Collaborations
https://ec.europa.eu/futurium/en/system/files/ged/43-nesta-winning-together-guidestartupcollab.pdfEquity
16
Position Your Producthttps://toolkit.techstars.com/position-your-productLTV Calculation Spreadsheethttps://www.d-eship.com/articles/ltv-calculation-spreadsheet/A/B Testinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11805Building Culturehttps://www.ycombinator.com/library/6r-building-culture
This is How You Build Partnerships to Make Your Startup Better, Faster, Stronger
https://firstround.com/review/What-to-Learn-from-This-Restaurant-Startup-That-Turned-Strong-Partnerships-into-a-Better-Product/Understanding SAFEs and Priced Equity Roundshttps://www.ycombinator.com/library/6m-understanding-safes-and-priced-equity-roundsInsurance
17
Accelerator-in-a Box Model Deckhttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_14588How to Improve Conversion Rateshttps://www.ycombinator.com/library/6l-how-to-improve-conversion-ratesCalculating the Full Cost of a Hardware Producthttps://frame.work/blog/calculating-the-full-cost-of-a-hardware-productTeam Building https://stanfordclimateventures.org/playbooks#companyleadership
The Sales and Partnerships Playbook: Your Guide to Early Growth
https://fi.co/insight/the-sales-and-partnerships-playbook-your-guide-to-early-growthHow to Split Equity Among Co-Foundershttps://www.ycombinator.com/library/5x-how-to-split-equity-among-co-foundersInsurance https://stanfordclimateventures.org/team-execution/ops-insurance
18
Pitch templates
https://openvc.app/blog/pitch-deck-template?utm_medium=email&_hsmi=204689447&_hsenc=p2ANqtz--4Uwac7hlo8FF1a1nh6lpuJVtQwUkaXIviWxl3kI30bdYKTX2q6DR7ZHd5rWeAwXhbpTUqjKOz4rMJeH1FYrvW5qcZg5hUJng8adzrcmQwxxuyLRo&utm_content=204689447&utm_source=hs_email
Customer Segmentationhttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13176How to Build Culture of Rigorous Thinking (podcast)https://www.weskao.com/podcastsCorporate Partnership Proposal https://stanfordclimateventures.org/playbooks#salesmarketingFounders Equityhttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11421
19
Customer Pains and Gainshttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13364Models and ToolsActive Listeninghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10592Decision Making Unithttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10401Carta forms and templates https://carta.com/
20
Customer Discoveryhttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_14273GhG Evaluation Toolhttps://cranetool.org/Team Audithttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11515Planning and Piloting Partnershipshttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_12011
21
Your Elevator Pitch Customer Development https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9722ULSAB Vehicle Cost Modelshttps://stanfordclimateventures.org/playbooks#businessmodelsNavigating BoardsActivate's Simple Partnership Agreement (SiPA)https://www.activate.org/sipaFundraising + Venture Deals
22
Give Your Elevator Pitchhttps://toolkit.techstars.com/give-your-elevator-pitchPersona Buildinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10156Techno-Economic Modeling Exampleshttps://stanfordclimateventures.org/playbooks#technoeconomicWhat You Need To Know About Startup Boardshttps://stanfordclimateventures.org/playbooks#companyleadership
The Why, When and How Much of Startup Fundraising (YouTube)
https://www.youtube.com/watch?v=XMkdwYbZiLs&list=PLP0cMg_ONg7m9SM8hmJ3kTmoEh63mwfuF
23
Master Your Elevator Pitchhttps://toolkit.techstars.com/master-your-pitch
How to manage, monitor and validate third-party data sharing
https://iapp.org/news/a/how-to-manage-monitor-and-validate-third-party-data-sharing/Advisory Board Meetingshttps://stanfordclimateventures.org/playbooks#companyleadershipNavigating VC
Directory of tools and resources for venture capital and angel investors
https://www.vcstack.io/?utm_medium=email&_hsmi=204957591&_hsenc=p2ANqtz-9cHU4JHwfkx7lptoRlhS9R1y8rP2t4oYaHMuU64GOY5vw95SbIBcLc4B5Y8PTlZARoMiOlfzdkQKnWTloTWe5bZWxhn4jWLGKTcowAdzTm2etC6BY&utm_content=204957591&utm_source=hs_email
24
Elevator Pitch https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11782Growing Your BusinessVC Pitchhttps://stanfordclimateventures.org/playbooks
25
Launching and Scaling https://ecademycourse.teachable.com/p/ecademy-the-entrepreneurship-courseCost + LCAProductivity and BalancePDF: "Venture Deals" by Brad Feld and Jason Mendelsonhttps://itdf.ir/wp-content/uploads/2019/07/Venture-deals.pdf
26
Founder ResourcesStartup=Growthhttp://www.paulgraham.com/growth.htmlHow To Make Good Cost Modelhttps://web.stanford.edu/group/instr_design/cgi-bin/case_study/strategicthinking/module2.htmlEnrepeneurship and Mental Healthhttps://toolkit.techstars.com/entrepreneurship-mental-health
27
Complete Startup Science Toolkit: Includes: Lifecycle tracker, Now Next Long, Golden Circle, #MASSIVE Canvas, Pixar Canvas, Lean Canvas, Value Proposition Canvas, Business Model Canvas, Mission Model Canvas, Value Chain Canvas, Target Customer, Interview Context Planner, Interview Questions, Interview Discussion Planner, Interview Notes, Jobs to be Done, Problem as a Comic, Solution as a Comic, Doodle – Me in 5 Years, Risk Reward Equilibrium, Team Audit, Team Canvas, Culture Canvas, Team Alignment, The Pie, Mentor Group, Gaddy Pitch, Storytelling Purpose, Twitter Pitch, Why Now, Story Elements, Universal Pitch Deck, Ask, Networking Targets, Sales Targets, Jobs, Build and Measure, Daily Standup, Lessons Learned.
https://startupscience.com/startup-science-toolkit/Build Your Lean Canvashttps://toolkit.techstars.com/build-your-lean-canvasCost Calculationshttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13978How To Get More Donehttps://toolkit.techstars.com/get-more-doneNegotiating
28
Resources on entrepreneurship broadlyhttps://www.effectuation.org/?page_id=1738How To Build Your Brandhttps://toolkit.techstars.com/brand-your-businessLCA article, with link to toolshttps://blueprintforbetter.org/articles/design-resources-to-help-stop-climate-change/How to Prioritize Your Timehttps://www.youtube.com/watch?v=XcCmMOWuAF4Negotiatinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10509
29
Entrepeneurs Guide To Going B-Corphttps://cbey.yale.edu/research/an-entrepreneurs-guide-to-going-bLean Startuphttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13474Emotional Intelligencehttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9615Book: "Getting to Yes" https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without/dp/0143118757
30
Founders Pathhttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_12857Method for User Metricshttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11594Prioritization Matrixhttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9637
31
Entrepeneurs Journeyhttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9243Brandinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11713Agile Managment https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11562
32
Book: "The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company"
https://www.amazon.com/The-Startup-Owners-Manual-Step-By-Step/dp/0984999302
Book: "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"
https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without/dp/0143118757
33
Book: "Effectual Entrepreneurship – Real data and evidence-based research on successful entrepreneurs"
https://www.amazon.com/Effectual-Entrepreneurship-Stuart-Read/dp/0415586437HR & DEIJ
34
Bryan Hassin's TEDx Talk About Entrepreneurship
https://greenknig.ht/2013/03/25/tedx-talk-about-entrepreneurship/Market Fit and Category Design High Hit Rate Hiringhttps://stanfordclimateventures.org/playbooks#companyleadership
35
Village Capital VIRAL startup planning framework
https://medium.com/village-capital/entrepreneurs-and-vcs-need-to-be-more-precise-in-the-way-they-talk-to-each-other-3e714e7a5245Understand Category Designhttps://toolkit.techstars.com/understand-category-designBuild A Diverse Workforcehttps://toolkit.techstars.com/build-a-diverse-workforce
36
Create New Markets with Category Designhttps://toolkit.techstars.com/create-new-markets-category-design
A Practical Guide To Diversity and Inclusion in Startups
https://diversityq.com/a-practical-guide-to-diversity-and-inclusion-in-startups-1510036/
37
LaunchGrowth for Startups (market fit) https://www.ycombinator.com/library/6k-growth-for-startups
The People Leader's Pandemic-Proof Diversity, Equity & Inclusion Toolkit
https://www.toolkits.hello-collective.com/sign-up
38
How To Launchhttps://www.ycombinator.com/library/6i-how-to-launch-again-and-againMarket Analysis Resourceshttps://stanfordclimateventures.org/playbooks#salesmarketingHiring and Firinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10348
39
Idea Bootcamphttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_12362Market Sizing and Segementationhttps://stanfordclimateventures.org/playbooks#salesmarketing
"What are typical compensation numbers?" by Brad Feld
https://www.askthevc.com/what-are-typical-compensation-numbers/
40
Business Canvashttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_12987First Markethttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13287Elon Musk's hiring question https://www.inc.com/justin-bariso/this-interview-question-from-elon-musk-is-absolute-genius.html
41
Business Canvas Cont.https://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_14428Market Sizehttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_13895
42
Business Plan Template
https://www.score.org/resource/business-planning-financial-statements-template-gallery
Total Addressable Markethttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_10212Strategy and Planning
43
B2B Product Marketinghttps://www.stage2.capital/founders-guide-to-b2b-product-marketingStrategy Roadmaphttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9669
44
Stakeholder Mappinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_9766
45
Types of Marketing
46
End to End Marketinghttps://www.weskao.com/marketing-articles/#fundamentalsMentorship
47
How to Market New Ideas (podcast)https://www.weskao.com/podcastsMentors and Suportershttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11483
48
Marketing Resourceshttps://ecademycourse.teachable.com/p/ecademy-the-entrepreneurship-course
49
Retention Marketinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11758
50
Digital Advertisinghttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11876
51
SEOhttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11939
52
Email List Best Practiceshttps://docs.google.com/presentation/d/1RP_q2MRH38LqVT5ChGLTUv0co7kOMgBx1CZ3Gs_-wYE/edit#slide=id.g999dda6329_0_11959
53
Book: "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant"
https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190
54
55
Getting Press
56
Getting Press For Your Startuphttps://www.ycombinator.com/library/4c-getting-press-for-your-startup
57
Marketing and Presshttps://stanfordclimateventures.org/playbooks#salesmarketing
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100