Show Rundown for Unthinkable
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Show Rundown for Unthinkable
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Subscribe on Apple Podcasts
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Oh, hey! Didn't see you there, mostly because you're looking at a computer or phone screen. (Turns out those work differently than window screens.) Anyways, I'm Jay Acunzo, creator and host of Unthinkable. Unthinkable is a highly produced podcast about conventional thinking at work and the people who dare to question it. Below, you'll find the "rundown" for our show -- the framework I use to guide production.
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EPISODE TRTBLOCK RTBLOCKBLOCK PURPOSEBLOCK DETAILS
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0:001:00ACold Open
- Teasing the feature story of the episode. Like "Breaking Bad" dropping you into something big coming in the episode that week.
- “Today on the show…” (or variant)
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1:000:30BUnderwriter Message- Customize to episode theme
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1:302:30CIntro of Today's Episode Theme
- Short analogy to make me understand why it’s so important
- “It’s Unthinkable”
- Theme Music
- "Welcome to Unthinkable” + explainer of show in 1 sentence + "I’m Jay Acunzo"
- Last episode recall (be brief)
- Conventional wisdom in business/content is X. But that leads to the big, obvious question: XYZ
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4:004:00DOutside the Echo Chamber Story (debunk conventional wisdom in our niche by showing what others outside our bubble do/think)
- Introduce OTEC Report
- Outside The Echo Chamber interview & Discussion with the reporter
- Transition and Intro to Feature Story ("Okay, so I see why this matters or how to better think about it; Who's solved this? What happens when I do whatever it is you're prescribing?”)
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8:007:00EFeature Story
- SETUP — Take me somewhere. Help me imagine what this story is about. — 30 Seconds
- CONVENTIONAL BELIEF — Help me understand that I have the same feelings as this creator. — 1 Minute 30 Seconds
- CONFLICT — How did they struggle with what they’re “supposed to do” and their intuition? How did they get over the conventional wisdom? What was the battle they faced? Was it internal or external? — 1 Minute 30 Seconds
- MOMENT OF REALIZATION — When did they realize the project was something special or workable? When did they decide they had to act on your intuition? — 1 Minute
- PICTURE OF SUCCESS — What happened when they got over the hump? — 1 Minute
- PERSONAL REFLECTION — What's the bigger lesson they learned? How have they embraced it moving forward? What has it meant to their success? — 1 Minute
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15:004:00FWrap Up
- MY LESSONS — What have we learned from all of this? Reflect back my personal story from the opener and reapply these lessons. — 1 Minute
- TEASE THE CHALLENGE — “Coming up, our challenge” — 10 seconds
- UNDERWRITER + CREDITS + RATINGS REQUEST — 1 Minute
- NEWSLETTER CTA — 30 Seconds
- CHALLENGE — 1 Minute
- Leads into “THAT is Unthinkable” + outro music
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Total Ep Time: 19:00Be sure to view the tabs below for the detailed episode rundowns.
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