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Startup CPG Retail Sales Tracker
For any corrections please email data@startupcpg.com
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Join our community & hear when we release updates - startupcpg.com
Please see this video for instructions on how to use
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Thanks to our sponsor Cultivate CPG, retail sales & brokerage solutions
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Sorting
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Sort by >HQ CityDesc
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then by >RetailerDesc
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then by >BannerAsc
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select this firstautomaticautomaticKeHE/UNFI/etc. rep
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ChannelRetailerBannerHQ CityHQ StateHQ RegionHQ Division# storesWebsiteLink to submitPrimary DistributorCan Anchor DCTeam PriorityTeam OwnerBuyer NameBuyer EmailDistributor nameDistributor emailReview DateReset DateStageCultivate CPG Notes
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AlternateOTGOTGNew YorkNew YorkNortheastMiddle Atlantic350https://www.otgexp.com/https://www.rangeme.com/ciboexpressDIRECT​​​​Can try for just one or a few airport locations to bring down overall slotting charge
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C-Store7-11 Stores7-11 StoresIrvingTexasSouthWest South Central9492https://www.7-eleven.com/https://corp.7-eleven.com/corp/supplier-partnersDSDYes​​​Brands with Heart - an annual program - is a good way to apply
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C-StoreAmazon GoAmazon GoSeattleWashingtonWestPacific20https://www.amazon.com/https://supplierconnect.amazon.com/UNFI/KEHE/SpartanNash​​​​
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C-StoreCircle KCircle KTempeArizonaWestMountain7230http://www.circlek.comhttps://www.circlek.com/vendorsDSDYes​​​Recently added natural / specialty products serviced through KeHE
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C-StoreLoop Neighborhood MarketLoop Neighborhood MarketSan PabloCaliforniaWestPacific23https://www.loopneighborhood.com/https://www.loopneighborhood.com/vendor-inquiry-contact/DSD​​​​
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C-StoreMaverikMaverikSalt Lake CityUtahWestMountain400https://maverik.com/https://vendorportal.maverik.com/homeDSD​​​​
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C-StorePlaid PantryPlaid PantryBeavertonOregonWestPacific106http://www.plaidpantry.com/CoremarkYes​​​Require distribution with Coremark
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C-StoreQuikTripQuikTripTulsaOklahomaSouthWest South Central1043https://www.quiktrip.com/DSD​​​​
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C-StoreSheetzSheetzAltoonaPennsylvaniaNortheastMiddle Atlantic714https://www.sheetz.com/DSD​​​​
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C-StoreSpeedwaySpeedwayEnonOhioMidwestEast North Central3495https://www.speedway.com/DSD​​​​
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C-StoreWawaWawaChester HeightsPennsylvaniaNortheastMiddle Atlantic1042http://www.wawa.comhttps://www.wawa.com/iframe/about-us/vendorsDIRECT​​​​
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CloseoutGrocery OutletGrocery OutletEmeryvilleCaliforniaWestPacific468http://www.groceryoutlet.com/https://www.groceryoutlet.com/sell-your-productsDIRECT​​​​They will pay you based on a discount on the SRP so don't lowball your SRP
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CloseoutMisfits MarketMisfits MarketClackamasOregonWestPacificONLINEhttps://www.misfitsmarket.com/procurement@misfitsmarket.comDIRECT​​​​
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ClubBJ'sBJ'sMarlboroughMassachusettsNortheastNew England223https://www.bjs.com/https://www.rangeme.com/bjsDIRECT​​​​
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ClubCostcoCostco Bay AreaSan FranciscoCaliforniaWestPacific57https://www.costco.com/https://www.costco.com/vendor-inquiries.htmlDIRECT​​​​This region is northern California including the Bay Area, Sacramento Area, and the central valley. This area also includes Reno, Carson City, and Sparks Nevada.
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ClubCostcoCostco Los AngelesGarden GroveCaliforniaWestPacific59https://www.costco.com/https://www.costco.com/vendor-inquiries.htmlDIRECT​​​​Includes all Los Angeles County, some of Orange County, San Bernadino County, Santa Barbara County, and the Antelope Valley. It also includes Hawaii; open to doing Roadshows (Costco demos) with small brands - must be demo'd with W2 employee
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ClubCostcoCostco MidwestOak BrookIllinoisMidwestEast North Central96https://www.costco.com/https://www.costco.com/vendor-inquiries.htmlDIRECT​​​​This includes states: IA, IL, IN, KS, KY, MI, MN, MO, ND, NE OH, SD, WI.
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ClubCostcoCostco NortheastSterlingVirginiaSouthSouth Atlantic95https://www.costco.com/https://www.costco.com/vendor-inquiries.htmlDIRECT​​​​This includes states: CT, DC, DE, MA, MD, NH, NJ, NY, PA, VA, VT.
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ClubCostcoCostco NorthwestIssaquahWashingtonWestPacific70https://www.costco.com/https://www.costco.com/vendor-inquiries.htmlDIRECT​​​​This includes states: AK, ID, MT, OR, UT, WA.
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ClubCostcoCostco San DiegoSan DiegoCaliforniaWestPacific54https://www.costco.com/https://www.costco.com/vendor-inquiries.htmlDIRECT​​​​This includes all of the southernest part of California from San Diego County to the border. It also includes AZ, CO, NM, and some cities in UT and NV.
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ClubCostcoCostco SoutheastDuluthGeorgiaSouthSouth Atlantic64https://www.costco.com/https://www.costco.com/vendor-inquiries.htmlDIRECT​​​​This includes: AL, FL, GA, MS, NC, PR, SC, TN.
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ClubCostcoCostco TexasPlanoTexasSouthWest South Central34https://www.costco.com/https://www.costco.com/vendor-inquiries.htmlDIRECT​​​​This includes all Costcos in TX and a couple of cities in KS, LA, and OK.
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ClubSam's ClubSam's ClubBentonvilleArkansasSouthWest South Central600https://www.samsclub.com/https://supplier.samsclub.com/DIRECT​​​​1/2 the volume of a Costco per store comparison
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ConventionalACME Fresh MarketsACME Fresh MarketsAkronOhioMidwestEast North Central16https://www.acmestores.com/KEHE-NORTHEAST MARYLAND​​​​
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ConventionalAFSAssociated Food StoresSalt Lake CityUtahWestMountain450https://www.afstores.com/https://vendor.afstores.com/KEHE-STOCKTON​​​​Co-op - ability to sell in store by store. Utilize KeHE reps and your inventory in DC12
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ConventionalAholdFood LionSalisburyNorth CarolinaSouthSouth Atlantic1105https://foodlion.com/UNFI-YORKYes​​​-'Value' stores - meat & potato customer
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ConventionalAholdGiant CompanyCarlislePennsylvaniaNortheastMiddle Atlantic485https://giantfoodstores.com/https://giantfoodstores.com/pages/diverse-supplierUNFI-YORKYes​​​Heavily review calendar driven, need to get on all distributor/CM email blasts to ensure you aren't missing a review window. Slotting fees vary based on category, but are willing to negotiate a bit with new and emerging brands. (if they quote 5 cases, can try to negotiate to 2)
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ConventionalAholdGiant FoodLandoverMarylandSouthSouth Atlantic165https://giantfood.com/UNFI-YORKYes​​​Heavily review calendar driven, need to get on all distributor/CM email blasts to ensure you aren't missing a review window. Higher slotting fees/larger barrier for entry on new and emerging brands. Slotting fees can vary greatly by category so it's a good idea to check in with the CM on what their expectations are (if they quote 5, can try to negotiate to 2)
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ConventionalAholdHannaford (Delhaize)ScarboroughMaineNortheastNew England180https://www.hannaford.com/https://www.hannaford.com/assets/hf/assets/pdf/cms/content/2021_Local_Vendor_Application.pdfUNFI-RICHBURG, CHEXYes​​​Heavily review calendar driven, need to get on all distributor/CM email blasts to ensure you aren't missing a review window. Higher slotting fees/larger barrier for entry on new and emerging brands. Slotting fees can vary greatly by category so it's a good idea to check in with the CM on what their expectations are.
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ConventionalAholdStop & ShopQuincyMassachusettsNortheastNew England414http://stopandshop.com/UNFI-HV(NAT) / DAVIDSON (SPEC)Yes​​​Heavily review driven, need to get on all distributor/CM email blasts to ensure you aren't missing a review window. Higher slotting fees/larger barrier for entry on new and emerging brands.
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ConventionalAJ'sAJ'sPhoenixArizonaWestMountain16https://www.ajsfinefoods.com/UNFI-MORENO VALLEY​​​​
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ConventionalAlbertsons SafewayDenverDenverColoradoWestMountain123https://www.albertsonscompanies.com/about-aci/overview/default.aspxKEHE-AURORAYes​​​Watchouts - high slotting, low velocity, and sku disco
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ConventionalAlbertsons SafewayHaggenBellinghamWashingtonWestPacific16https://www.haggen.com/UNFI-RIDGEFIELD​​​​uniquely serviced through UNFI, assortment decisions made independently from HQ
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ConventionalAlbertsons SafewayIntermountainSalt Lake CityIdahoWestMountain85https://www.albertsonscompanies.com/about-aci/overview/default.aspxKEHE-PORTLANDYes​​​Watchouts - high slotting, low velocity, and sku disco
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ConventionalAlbertsons SafewayJewel-OscoItascaWisconsinMidwestEast North Central188https://www.jewelosco.com/https://www.jewelosco.com/shop/info/supply-chain-transparency.htmlKEHE-ROMEOVILLEYes​​​Highest velocity chain for Alb Sfwy
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ConventionalAlbertsons SafewayMid Atlantic - King's/Balducci'sRockvilleMarylandSouthSouth Atlantic32https://www.albertsonscompanies.com/about-aci/overview/default.aspxKEHE-NORTHEAST MARYLANDYes​​​K&B Premium banner to go after, recently transitioned to DC-15, first to market on new and emerging brands
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ConventionalAlbertsons SafewayNorCalSan FranciscoCaliforniaWestPacific280https://www.albertsonscompanies.com/about-aci/overview/default.aspxKEHE-STOCKTONYes​​​Watchouts - high slotting, low velocity, and sku disco
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ConventionalAlbertsons SafewayPortlandPortlandOregonWestPacific139https://www.albertsonscompanies.com/about-aci/overview/default.aspxKEHE-PORTLANDYes​​​Watchouts - high slotting, low velocity, and sku disco
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ConventionalAlbertsons SafewaySeattleSeattleWashingtonWestPacific219https://www.albertsonscompanies.com/about-aci/overview/default.aspxDAVIDSONYes​​​Watchouts - high slotting, low velocity, and sku disco
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ConventionalAlbertsons SafewayShawsWest BridgewaterMassachusettsNortheastNew England155https://www.shaws.com/KEHE-LEHIGH VALLEYYes​​​Watchouts - high slotting, low velocity, and sku disco
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ConventionalAlbertsons SafewaySoCalSouthern CaliforniaCaliforniaWestPacific338https://www.albertsonscompanies.com/about-aci/overview/default.aspxKEHE-CHINOYes​​​Focus on Pavillions and Vons stores for best ROI
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ConventionalAlbertsons SafewaySouthern (Randall's/Tom Thumb)HoustonTexasSouthWest South Central147https://www.randalls.com/KEHE-DALLASYes​​​Watchouts - high slotting, low velocity, and sku disco
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ConventionalAlbertsons SafewaySouthwestDallasArizonaWestMountain192https://www.albertsonscompanies.com/about-aci/overview/default.aspxKEHE-CHINOYes​​​Watchouts - high slotting, low velocity, and sku disco
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ConventionalAlbertsons SafewayUnited SupermarketsLubbockTexasSouthWest South Central95https://www.unitedsupermarkets.com/https://usmqa.securevendorportal.com/landing/KEHE-DALLAS & AURORAYes​​​Premium banner to go after; can apply to this banner directly, not just through national review
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ConventionalAldiAldiBataviaIllinoisMidwestEast North Central2000https://www.aldi.us/https://corporate.aldi.us/suppliers/become-a-supplier/DIRECT​​​​90%+ private label store, but great opportunities for Aldi Finds in/outs and private label manufacturer partnerships.
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ConventionalBasha'sBasha'sChandlerArizonaWestMountain54https://www.bashas.com/https://www.bashas.com/wp-content/uploads/2018/04/Bashas_Supplier-Proposal-Packet_102113_ADA4.pdfUNFI-MORENO VALLEYYes​​​
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ConventionalBerkot'sBerkot'sJolietIllinoisMidwestEast North Central17https://www.berkotfoods.com/https://www.berkotfoods.com/Pages/16098/Vendors/TBD​​​​
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ConventionalBig YBig YSpringfieldMassachusettsNortheastNew England70http://bigy.comhttps://www.bigy.com/potential-suppliersUNFI-DAYVILLE​​​​Conventional retailer but first to market mover| Has LWES (Live Well Eat Smart) which has focus on natural specialty - low slotting, standard TPRs, expensive shopper marketing options
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ConventionalBravo SupermarketsBravo SupermarketsNew YorkNew YorkNortheastMiddle Atlantic84https://www.bravosupermarkets.comhttps://www.bravosupermarkets.com/Order-OnlineUNFI​​​​
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ConventionalBrookshire BrothersBrookshire BrothersLufkinTexasSouthWest South Central76https://www.brookshirebrothers.com/https://www.brookshirebrothers.com/vendorsKEHE-DALLAS​​​​They shop the KeHE shows heavily
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ConventionalBrookshire GroceryBrookshire GroceryTylerTexasSouthWest South Central155https://www.brookshires.com/https://www.brookshirebrothers.com/vendorsKEHE-DALLASYes​​​They shop the KeHE shows heavily
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ConventionalBuehler'sBuehler'sWoosterOhioMidwestEast North Central14https://www.buehler.com/https://www.buhlergroup.com/global/en/legal/Supplying_to_Buehler.htmlKEHE-ROMEOVILLE​​​​
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ConventionalBusch'sBusch'sAnn ArborMichiganMidwestEast North Central15https://www.buschs.comKEHE-ROMEOVILLE​​​​
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ConventionalC&KC&KMedfordOregonWestPacific38https://www.ckmarket.com/https://www.ckmarket.com/supply-chain-transparency/UNFI-RIDGEFIELD​​​​
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ConventionalCaputosCaputosCarol StreamIllinoisMidwestEast North Central7https://www.shopcaputos.com/https://www.shopcaputos.com/contact-usKEHE-ROMEOVILLE​​​​
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ConventionalCoborn'sCoborn's/CashwiseCloudMinnesotaMidwestWest North Central50https://www.cobornsinc.comhttps://www.cobornsinc.com/vendors/KEHE-ROMEOVILLE​​​​
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ConventionalCosentinosCosentinosKansas CityKansasMidwestWest North Central30https://www.cosentinos.com/https://portal.cosentino.com/KEHE-ROMEOVILLE​​​​
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ConventionalCrosby'sCrosby'sTulsaOklahomaSouthWest South Central6https://www.crosbysstores.com/https://www.thecrosbygroup.com/business-partner-central/UNFI-CHESTERFIELD​​​​
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ConventionalCub FoodsCub FoodsStillwaterMinnesotaMidwestWest North Central85https://www.cub.com/UNFI-TWIN CITIESYes​​​
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ConventionalD'agostinos & GristedesD'agostinos & GristedesBrooklynNew YorkNortheastMiddle Atlantic30https://www.dagnyc.com/KEHE-NORTHEAST MARYLAND​​​​NY based retailer that pulls from KeHE DC-15, high margin requirements. Progressive Grocers Top 25 outstanding independents of 2023
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ConventionalDave's MarketplaceDave's MarketplaceGreenwichRhode IslandNortheastNew England10https://www.davesmarketplace.com/https://www.davesmarketplace.com/vendor/Rainforest Distributors​​​​
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ConventionalDecicco'sDecicco'sPelhamNew YorkNortheastMiddle Atlantic18https://www.deciccoandsons.com/grocery/TBD​​​​NY based retailer that pulls from KeHE DC-15 and UNFI Hudson Valley, low slotting requirements. Premier account. Progressive Grocers Top 25 outstanding independents of 2023
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ConventionalDick's Fresh MarketDick's Fresh MarketAmeryWisconsinMidwestEast North Central6https://www.dicksfreshmarket.com/KEHE​​​​
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ConventionalDierberg'sDierberg'sChesterfieldMissouriMidwestWest North Central25https://www.dierbergs.com/https://www.dierbergs.com/pages/terms-conditions-of-useUNFI-IOWA​​​​
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ConventionalDonelan'sDonelan'sLittletonMassachusettsNortheastNew England6https://www.donelans.com/UNFI-DAYVILLE​​​​
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ConventionalDraeger'sDraeger'sSouth San FranciscoCaliforniaWestPacific4https://www.draeger.com/https://www.draeger.com/en-us_us/SupplierUNFI-ROCKLIN, GILROY​​​​
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ConventionalFestivalFestivalDe PereWisconsinMidwestEast North Central41https://www.festfoods.com/UNFI​​​​Often ask for submission through KeHE account manager
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ConventionalFiestaFiesta MartHoustonTexasSouthWest South Central69https://www.fiestamart.com/https://www.fiestamart.com/prospective-supplier-form/UNFI-Lancaster​​​​
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ConventionalFood BazaarFood BazaarNew YorkNew YorkNortheastMiddle Atlantic8https://www.foodbazaar.com/KEHE​​​​
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ConventionalFood City StoresFood City StoresAbingdonVirginiaSouthSouth Atlantic135https://www.foodcity.com/UNFI-RICHBURG​​​​
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ConventionalFoodtownFoodtownNew JerseyNew JerseyNortheastMiddle Atlantic65https://www.foodtown.com/https://www.foodtown.com/grocery-store-resourcesUNFI-YORK​​​​
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ConventionalFresh EncountersFresh EncountersFindlayOhioMidwestEast North Central32https://www.freshencounter.com/https://www.freshencounter.com/contactUNFI-GREENWOOD​​​​
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ConventionalFruitful YieldFruitful YieldBloomingdaleIllinoisMidwestEast North Central14https://www.fruitfulyield.com/KEHE-BLOOMINGTON​​​​Work heavily with KeHE team
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ConventionalGelson’sGelson’sEncinoCaliforniaWestPacific28https://www.gelsons.com/https://www.gelsons.com/vendor-partnershipsUNFI-MORENO VALLEYYes​​​They like the Rewards box program for submissions - buyers are paid on it
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ConventionalGiant EagleGiant EaglePittsburghPennsylvaniaNortheastMiddle Atlantic214https://www.gianteagle.com/https://www.gianteagle.com/work-with-us/supplier-inquiriesTBD​​​​400 + total doors, Conventional retailer (Giant Eagle) late adopter|Market District (22 stores) but is better for premium brand, first to market...low slotting, PDP (Month long In/Out) is good opportunity for everyday placement...Works with UNFI York and Greenwood
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ConventionalHEBCentral MarketDallasTexasSouthWest South Central10https://www.centralmarket.com/https://www.centralmarket.com/potential-suppliersKEHE-DALLASYes​​​Likes to be first to market, amazing retailer to launch with
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ConventionalHEBHEBSan AntonioTexasSouthWest South Central380https://www.heb.com/https://supplier.heb.com/homeKEHE-DALLASYes​​​Often will get accepted into Up stores, or 120-180 door count to start
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ConventionalHeinen's Fine FoodsHeinen's Fine FoodsClevelandOhioMidwestEast North Central23https://www.heinens.com/https://www.heinens.com/new-vendor-requests/UNFI-GREENWOOD​​​​
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ConventionalHornbachersHornbachersFargoNorth DakotaMidwestWest North Central9https://www.hornbachers.com/KEHE-ROMEOVILLE​​​​
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ConventionalHouchensHouchensBowling GreenKentuckySouthEast South Central400https://houchens.comhttps://houchens.com/application/DIRECT​​​​
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ConventionalHugo'sHugo'sChicagoIllinoisMidwestEast North Central12https://www.gohugos.com/KEHE-ROMEOVILLE​​​​
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ConventionalHyVeeHyVeeWest Des MoinesIowaMidwestWest North Central235https://www.hy-vee.com/https://www.hy-vee.com/corporate/news-events/news-press-releases/hyvee-to-host-its-quarterly-best-of-local-brands-summit-november-8/LOMAR​​​​
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ConventionalInglesInglesAshevilleNorth CarolinaSouthSouth Atlantic200https://www.ingles-markets.com/https://www.ingles-markets.com/corporate/cg1/main/distributionUNFI-RICHBURGYes​​​
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ConventionalJerry's Fine FoodsJerry's Fine FoodsEdinaMinnesotaMidwestWest North Central3http://jerrysfoods.comhttps://www.jerrysfoods.com/shop-online-new-2UNFI​​​​
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ConventionalKey FoodKey FoodNew YorkNew YorkNortheastMiddle Atlantic308https://keyfoodstores.keyfood.com/TBD​​​​
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ConventionalKing KullenKing KullenHauppaugeNew YorkNortheastMiddle Atlantic27http://www.kingkullen.com/UNFI-DAYVILLE​​​​
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ConventionalKnowlan'sKnowlan'sMaplewoodMinnesotaMidwestWest North Central8http://www.knowlansfreshfoods.com/UNFI-TWIN CITIES​​​​
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ConventionalKowalski'sKowalski'sWoodburyMinnesotaMidwestWest North Central11https://www.kowalskis.com/UNFI-TWIN CITIES​​​​Must be coded and available in TWC warehouse - WFM doesn't pull from TWC so it can be hard to activate TWC