E-commerce Report Template (Totals and Channels) by Supermetrics
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOP
214
E-commerce Reporting Template
template provided by:
Instructions on how to use this template >>>
> Install the Supermetrics add-on with the link on the right (skip this if you've installed the add-on)
> Launch the Supermetrics sidebar (Add-ons menu -> Supermetrics -> Launch sidebar)
> Go to Add-ons menu -> Supermetrics -> Template Gallery
> Find the template and click “Add template"
Install the add-on
215
Instructions
216
217
218
Totals & TrendsWho / What Works For Us?
219
220
Select a channel:All TrafficVariableChannelPaid ChannelAgeGenderLocationDeivce
221
Best for transaction rateOrganic Searchbing / cpc (example)65+femaleCanadadesktop
222
Total (last month)% Change MoM% Change YoYBest for transactionsOrganic Searchgoogle / cpc (example)18-24femaleUnited Kingdomdesktop
223
Transactions7635.71%-2.56%Best for avg. order valueOrganic Searchgoogle / cpc (example)65+maleUnited Kingdomdesktop
224
225
Given the information above, it would be worth bidding higher for the 65+ age group and females. In terms of devices, desktop sees the highest transaction rate
226
Revenue$45,354.00-17.03%-17.02%
227
Channels
228
229
Select time range and refresh your querieslastmonth
230
Users5,464.00-15.37%-3.22%
231
232
233
Overview
234
User Transaction Rate1.39%60.35%0.68%
235
Channel groupingUsersTransactionsTransaction revenueAvg. order valueUser Transaction Rate
236
Organic Search4353435$54,656.00$768.009.99%
237
Direct4355435$43,543.00$677.009.99%
238
Avg. Order Value$56.00-16.42%24.44%Referral345434$4,566.00$657.000.98%
239
Social357634$546.00$56.000.95%
240
Paid Search56523$44.00$76.004.07%
241
242
Monthly Totals
Organic Search is providing the most revenue and Organic Search sees the highest average order
243
244
MonthUsersTransactionsRevenueUser Transaction Rate
245
2015|125,64678$54,654.001.38%Paid Channels
246
2016|013,45467$45,645.001.94%
247
2016|024,53576$43,535.001.68%Source & mediumUsersTransactionsTransaction revenueAd costUser Transaction RateCPAROAS
248
2016|034,35487$34,543.002.00%google / cpc (example)8409$1,272.33$1,350.441.07%$150.050.94
249
2016|047,65767$34,553.000.88%bing / cpc (example)2346$32,434.00$3,434.002.56%$572.339.44
250
2016|056,56767$53,435.001.02%twitter / cpc (example)3245$34,324.00$4,324.001.54%$864.807.94
251
2016|066,57787$43,543.001.32%
252
2016|073,45398$3,454.002.84%
253
2016|088,76887$75,677.000.99%
254
2016|096,54667$56,775.001.02%Total139820$68,030.33$9,108.441.43%$455.427.47
255
2016|108,76878$76,576.000.89%
256
2016|116,45656$54,665.000.87%
Total ROAS for all paid channels is 7.5 while bing / cpc (example) saw the best ROAS at 9.4
257
2016|125,46476$45,354.001.39%
Highest ad cost came from twitter / cpc (example) and google / cpc (example) saw the most transactions
258
259
Top 10 Products
260
Channel Interaction
261
Select time range and refresh your querieslastmonth
262
Channel group
Assisted conversions
Assisted conversion value
Last interaction conversions
Last interaction value
Assisted / Last Click Ratio
Total conversions
Total conversion value
263
Direct435$354,553.0045$45,534.003.4543$645,645.00
264
Product nameRevenueUnique purchasesItem quantityOrganic Search43$345.0065$34,544.001.34435$4,565.00
265
Example 1$234.0023432Referral43$43.0045$4,533.000.5665$54,654.00
266
Example 2$234.0032423422Paid Search23$435,435.0045$34,543.001.4367$54,655.00
267
Example 3$346.00344234Social Network7$3,455.003$3,453.000.66$4,563.00
268
Social Network5$4,355.004$435.0035$45.00
269
270
Referral traffic serves most efficiently as a last interaction channel while Direct traffic is being used to discover the brand
271
272
273
274
275
276
277
Demographics / Devices
278
279
Select time range and refresh your querieslastmonth
280
281
282
DeviceLocation
283
284
Device categoryUsersTransactions
Transaction revenue
Avg. order valueUser Transaction RateCountryUsersTransactionsTransaction revenueAvg. order value
User Transaction Rate
285
desktop2432435$435,535.00$435.0017.89%United Kingdom435346$45,545.00$657.001.06%
286
mobile242535$345,543.00$321.001.44%United States543534$4,355.00$567.000.63%
287
tablet253354$3,544.00$233.002.13%Russia34534$43,545.00$567.009.86%
288
Japan43534$35,453.00$535.007.82%
289
AgeChina45345$6,546.00$353.009.93%
290
Canada23434$76,577.00$543.0014.53%
291
AgeUsersTransactions
Transaction revenue
Avg. order valueUser Transaction RateGermany2344$576,757.00$334.001.71%
292
25-345345454$67,576.00$656.000.10%Hong Kong5436$57,655.00$244.001.10%
293
35-44543534$56,777.00$546.000.63%Australia3539$7,567.00$243.002.55%
294
45-54345556$56,774.00$654.001.62%Singapore533$575.00$241.005.66%
295
18-24545487$45,654.00$564.001.60%
296
55-6434576$6,566.00$466.0022.03%
297
65+3456$565.00$687.00164.71%
298
299
Gender
300
301
GenderUsersTransactions
Transaction revenue
Avg. order valueUser Transaction Rate
302
male564665$546,546.00$546.001.15%
303
female655665$4,565,466.00$466.00101.53%
304
305
306
307
308
309
310
311
312
313
Loading...
Main menu