AOPQRSTUVWXYZAAABACADAEAFAGAHAIAJAKALAMANAOAPAQARASATAUAVAWAXAYAZBABBBCBDBEBFBGBH
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03/01/202304/01/202305/01/202306/01/202307/01/202308/01/202309/01/202310/01/202311/01/202312/01/202301/01/202402/01/202403/01/202404/01/202405/01/202406/01/202407/01/202408/01/202409/01/202410/01/202411/01/202412/01/202401/01/202502/01/202503/01/202504/01/202505/01/202506/01/202507/01/202508/01/202509/01/202510/01/202511/01/202512/01/202501/01/202602/01/202603/01/202604/01/202605/01/202606/01/202607/01/202608/01/202609/01/202610/01/202611/01/202612/01/2026
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Starting Cash$5,000,000$4,914,467$4,815,486$4,717,716$4,557,339$4,399,509$4,245,775$4,032,330$3,824,336$3,623,353$3,365,583$3,116,198$2,876,767$2,518,140$2,170,643$1,837,396$1,129,353$437,440-$229,046-$860,774-$1,457,629-$2,019,494-$2,807,702-$3,561,559-$4,274,787-$4,941,086-$5,560,301-$6,132,274-$6,918,298-$7,657,637-$8,343,972-$8,970,962-$9,538,410-$10,046,118-$10,755,336-$11,405,287-$11,989,609-$12,501,920-$12,941,980-$13,309,550-$13,865,836-$14,350,017-$14,755,692-$15,403,246-$15,966,674-$16,437,992
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Investment$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Current R&D Gross-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000-$50,000
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Current Employees3333333333333333333333333333333333333333333333
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Interest On Cash$16,667$16,382$16,052$15,726$15,191$14,665$14,153$13,441$12,748$12,078$11,219$10,387$9,589$8,394$7,235$6,125$3,765$1,458-$763-$2,869-$4,859-$6,732-$9,359-$11,872-$14,249-$16,470-$18,534-$20,441-$23,061-$25,525-$27,813-$29,903-$31,795-$33,487-$35,851-$38,018-$39,965-$41,673-$43,140-$44,365-$46,219-$47,833-$49,186-$51,344-$53,222-$54,793
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Steady State Burn-$33,333-$33,618-$33,948-$34,274-$34,809-$35,335-$35,847-$36,559-$37,252-$37,922-$38,781-$39,613-$40,411-$41,606-$42,765-$43,875-$46,235-$48,542-$50,763-$52,869-$54,859-$56,732-$59,359-$61,872-$64,249-$66,470-$68,534-$70,441-$73,061-$75,525-$77,813-$79,903-$81,795-$83,487-$85,851-$88,018-$89,965-$91,673-$93,140-$94,365-$96,219-$97,833-$99,186-$101,344-$103,222-$104,793
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Sales Reps11122233344466612121212121216161616161620202020202024242424242428282833333339
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New SM Employees333666999121212181818353535353535474747474747595959595959707070707070828282979797114
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New SM Cost-$52,200-$52,200-$52,200-$104,400-$104,400-$104,400-$156,600-$156,600-$156,600-$208,800-$208,800-$208,800-$313,200-$313,200-$313,200-$626,400-$626,400-$626,400-$626,400-$626,400-$626,400-$835,200-$835,200-$835,200-$835,200-$835,200-$835,200-$1,044,000-$1,044,000-$1,044,000-$1,044,000-$1,044,000-$1,044,000-$1,252,800-$1,252,800-$1,252,800-$1,252,800-$1,252,800-$1,252,800-$1,461,600-$1,461,600-$1,461,600-$1,722,600-$1,722,600-$1,722,600-$2,035,800
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Quota$0$0$31,250$62,500$62,500$93,750$125,000$125,000$156,250$187,500$187,500$218,750$250,000$250,000$312,500$375,000$375,000$562,500$750,000$750,000$750,000$750,000$750,000$875,000$1,000,000$1,000,000$1,000,000$1,000,000$1,000,000$1,125,000$1,250,000$1,250,000$1,250,000$1,250,000$1,250,000$1,375,000$1,500,000$1,500,000$1,500,000$1,500,000$1,500,000$1,625,000$1,750,000$1,750,000$1,906,250$2,062,500
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Net New ARR$0$0$25,000$50,000$50,000$75,000$100,000$100,000$125,000$150,000$150,000$175,000$200,000$200,000$250,000$300,000$300,000$450,000$600,000$600,000$600,000$600,000$600,000$700,000$800,000$800,000$800,000$800,000$800,000$900,000$1,000,000$1,000,000$1,000,000$1,000,000$1,000,000$1,100,000$1,200,000$1,200,000$1,200,000$1,200,000$1,200,000$1,300,000$1,400,000$1,400,000$1,525,000$1,650,000
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Net Sales Cost-$52,200-$52,200-$27,200-$54,400-$54,400-$29,400-$56,600-$56,600-$31,600-$58,800-$58,800-$33,800-$113,200-$113,200-$63,200-$326,400-$326,400-$176,400-$26,400-$26,400-$26,400-$235,200-$235,200-$135,200-$35,200-$35,200-$35,200-$244,000-$244,000-$144,000-$44,000-$44,000-$44,000-$252,800-$252,800-$152,800-$52,800-$52,800-$52,800-$261,600-$261,600-$161,600-$322,600-$322,600-$197,600-$385,800
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New R&D01133344466699918181818181823232323232329292929292935353535353541414148484857
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New R&D Costs$0-$29,250-$29,250-$58,500-$58,500-$58,500-$87,750-$87,750-$87,750-$117,000-$117,000-$117,000-$175,500-$175,500-$175,500-$351,000-$351,000-$351,000-$351,000-$351,000-$351,000-$468,000-$468,000-$468,000-$468,000-$468,000-$468,000-$585,000-$585,000-$585,000-$585,000-$585,000-$585,000-$702,000-$702,000-$702,000-$702,000-$702,000-$702,000-$819,000-$819,000-$819,000-$965,250-$965,250-$965,250-$1,140,750
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New G&A01122233344455511111111111114141414141418181818181821212121212125252529292934
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G&A Costs$0-$13,163-$13,163-$26,325-$26,325-$26,325-$39,488-$39,488-$39,488-$52,650-$52,650-$52,650-$78,975-$78,975-$78,975-$157,950-$157,950-$157,950-$157,950-$157,950-$157,950-$210,600-$210,600-$210,600-$210,600-$210,600-$210,600-$263,250-$263,250-$263,250-$263,250-$263,250-$263,250-$315,900-$315,900-$315,900-$315,900-$315,900-$315,900-$368,550-$368,550-$368,550-$434,363-$434,363-$434,363-$513,338
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Net New Burn (SM+GA+RD)-$52,200-$94,613-$69,613-$139,225-$139,225-$114,225-$183,838-$183,838-$158,838-$228,450-$228,450-$203,450-$367,675-$367,675-$317,675-$835,350-$835,350-$685,350-$535,350-$535,350-$535,350-$913,800-$913,800-$813,800-$713,800-$713,800-$713,800-$1,092,250-$1,092,250-$992,250-$892,250-$892,250-$892,250-$1,270,700-$1,270,700-$1,170,700-$1,070,700-$1,070,700-$1,070,700-$1,449,150-$1,449,150-$1,349,150-$1,722,213-$1,722,213-$1,597,213-$2,039,888
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03/01/202304/01/202305/01/202306/01/202307/01/202308/01/202309/01/202310/01/202311/01/202312/01/202301/01/202402/01/202403/01/202404/01/202405/01/202406/01/202407/01/202408/01/202409/01/202410/01/202411/01/202412/01/202401/01/202502/01/202503/01/202504/01/202505/01/202506/01/202507/01/202508/01/202509/01/202510/01/202511/01/202512/01/202501/01/202602/01/202603/01/202604/01/202605/01/202606/01/202607/01/202608/01/202609/01/202610/01/202611/01/202612/01/2026
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Employees6881414141919202525253637376969707172739495969798100122123124126127128151152154156157159182183185213215218251
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ARR$0$0$25,000$75,000$125,000$200,000$300,000$400,000$525,000$675,000$825,000$1,000,000$1,200,000$1,400,000$1,650,000$1,950,000$2,250,000$2,700,000$3,300,000$3,900,000$4,500,000$5,100,000$5,700,000$6,400,000$7,200,000$8,000,000$8,800,000$9,600,000$10,400,000$11,300,000$12,300,000$13,300,000$14,300,000$15,300,000$16,300,000$17,400,000$18,600,000$19,800,000$21,000,000$22,200,000$23,400,000$24,700,000$26,100,000$27,500,000$29,025,000$30,675,000
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Customers001358131722283442505869819411313816318821323826730033336740043347151355459663867972577582587592597510291088114612091278
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COGS$0$0-$208-$625-$1,042-$1,667-$2,500-$3,333-$4,375-$5,625-$6,875-$8,333-$10,000-$11,667-$13,750-$16,250-$18,750-$22,500-$27,500-$32,500-$37,500-$42,500-$47,500-$53,333-$60,000-$66,667-$73,333-$80,000-$86,667-$94,167-$102,500-$110,833-$119,167-$127,500-$135,833-$145,000-$155,000-$165,000-$175,000-$185,000-$195,000-$205,833-$217,500-$229,167-$241,875-$255,625
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Customer Success / Support$0$0-$334-$1,003-$1,671-$2,674-$4,010-$5,347-$7,018-$9,023-$11,029-$13,368-$16,042-$18,715-$22,057-$26,068-$30,078-$36,094-$44,115-$52,135-$60,156-$68,177-$76,198-$85,556-$96,250-$106,944-$117,639-$128,333-$139,028-$151,059-$164,427-$177,795-$191,163-$204,531-$217,899-$232,604-$248,646-$264,688-$280,729-$296,771-$312,813-$330,191-$348,906-$367,622-$388,008-$410,065
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Success People00000001111122233455678910111214151617192022232426283031333537394143
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Total COGS$0$0-$543-$1,628-$2,713-$4,340-$6,510-$8,681-$11,393-$14,648-$17,904-$21,701-$26,042-$30,382-$35,807-$42,318-$48,828-$58,594-$71,615-$84,635-$97,656-$110,677-$123,698-$138,889-$156,250-$173,611-$190,972-$208,333-$225,694-$245,226-$266,927-$288,628-$310,330-$332,031-$353,733-$377,604-$403,646-$429,688-$455,729-$481,771-$507,813-$536,024-$566,406-$596,788-$629,883-$665,690
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Net Churn$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
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Costs-$85,533-$98,981-$99,853-$166,627-$168,247-$170,400-$238,445-$241,327-$244,733-$314,021-$318,135-$322,764-$458,627-$464,163-$470,747-$870,543-$879,414-$891,486-$906,728-$921,855-$936,865-$1,213,209-$1,228,857-$1,246,561-$1,266,299-$1,285,881-$1,305,307-$1,586,024-$1,606,005-$1,628,001-$1,651,990-$1,675,782-$1,699,375-$1,984,218-$2,008,284-$2,034,322-$2,062,311-$2,090,061-$2,117,569-$2,406,286-$2,434,182-$2,464,008-$2,822,554-$2,855,095-$2,890,068-$3,319,621
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Monthly Burn-$85,533-$98,981-$97,770-$160,377-$157,830-$153,734-$213,445-$207,994-$200,983-$257,771-$249,385-$239,431-$358,627-$347,496-$333,247-$708,043-$691,914-$666,486-$631,728-$596,855-$561,865-$788,209-$753,857-$713,227-$666,299-$619,215-$571,973-$786,024-$739,339-$686,334-$626,990-$567,448-$507,708-$709,218-$649,950-$584,322-$512,311-$440,061-$367,569-$556,286-$484,182-$405,674-$647,554-$563,428-$471,318-$763,371
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Cumulative Burn-$85,533-$184,514-$282,284-$442,661-$600,491-$754,225-$967,670-$1,175,664-$1,376,647-$1,634,417-$1,883,802-$2,123,233-$2,481,860-$2,829,357-$3,162,604-$3,870,647-$4,562,560-$5,229,046-$5,860,774-$6,457,629-$7,019,494-$7,807,702-$8,561,559-$9,274,787-$9,941,086-$10,560,301-$11,132,274-$11,918,298-$12,657,637-$13,343,972-$13,970,962-$14,538,410-$15,046,118-$15,755,336-$16,405,287-$16,989,609-$17,501,920-$17,941,980-$18,309,550-$18,865,836-$19,350,017-$19,755,692-$20,403,246-$20,966,674-$21,437,992-$22,201,363
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Cash on Hand$5,000,000$4,914,467$4,815,486$4,717,716$4,557,339$4,399,509$4,245,775$4,032,330$3,824,336$3,623,353$3,365,583$3,116,198$2,876,767$2,518,140$2,170,643$1,837,396$1,129,353$437,440-$229,046-$860,774-$1,457,629-$2,019,494-$2,807,702-$3,561,559-$4,274,787-$4,941,086-$5,560,301-$6,132,274-$6,918,298-$7,657,637-$8,343,972-$8,970,962-$9,538,410-$10,046,118-$10,755,336-$11,405,287-$11,989,609-$12,501,920-$12,941,980-$13,309,550-$13,865,836-$14,350,017-$14,755,692-$15,403,246-$15,966,674-$16,437,992
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2425263334352461011171929
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Rep GrowthCorp GrowthDateRepsEmployeesARRCustomersWinsMeetingsDateMonthly BurnCumulative BurnCash on HandEmployeesCurrent EmployeesSales RepsNew SM EmployeesNew R&DNew G&ASuccess PeopleDateSMGARD
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3/1/202316$00003/1/2023-$85,533-$85,533$5,000,00063130003/1/202349.37%0.00%50.63%
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6/1/2023214$75,00033136/1/2023-$160,377-$442,661$4,717,716143263206/1/202343.68%12.87%43.45%
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406.25%294.50%9/1/2023319$300,000139389/1/2023-$213,445-$967,670$4,245,775193394309/1/202347.86%13.70%38.44%
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2462.89%216.05%186.86%12/1/2023425$675,00028166312/1/2023-$257,771-$1,634,417$3,623,35325341264112/1/202350.58%14.03%35.39%
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898.87%406.25%342.74%3/1/2024636$1,200,0005022883/1/2024-$358,627-$2,481,860$2,876,7673636189523/1/202453.03%14.51%32.46%
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597.29%1500.00%1202.83%6/1/20241269$1,950,00081311256/1/2024-$708,043-$3,870,647$1,837,3966931235181136/1/202454.91%15.28%29.82%
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720.20%0.00%11.48%9/1/20241271$3,300,000138562259/1/2024-$631,728-$5,860,774-$229,0467131235181159/1/202456.11%14.87%29.02%
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470.46%216.05%215.84%12/1/20241694$5,100,0002137530012/1/2024-$788,209-$7,807,702-$2,019,49494316472314712/1/202457.17%14.87%27.96%
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297.24%0.00%13.11%3/1/20251697$7,200,000300883503/1/2025-$666,299-$9,941,086-$4,274,78797316472314103/1/202558.47%14.42%27.11%
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216.05%144.14%144.89%6/1/202520122$9,600,0004001004006/1/2025-$786,024-$11,918,298-$6,132,274122320592918146/1/202559.11%14.41%26.48%
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169.49%0.00%13.06%9/1/202520126$12,300,0005131134509/1/2025-$626,990-$13,970,962-$8,343,972126320592918179/1/202560.35%13.97%25.68%
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139.41%107.36%108.24%12/1/202524151$15,300,00063812550012/1/2025-$709,218-$15,755,336-$10,046,1181513247035212212/1/202560.79%13.96%25.25%
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118.42%0.00%12.88%3/1/202624156$18,600,0007751385503/1/2026-$512,311-$17,501,920-$11,989,609156324703521263/1/202661.96%13.54%24.50%
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102.94%85.26%86.09%6/1/202628182$22,200,0009251506006/1/2026-$556,286-$18,865,836-$13,309,550182328824125316/1/202662.28%13.53%24.20%
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91.05%92.94%90.69%9/1/202633213$26,100,00010881636509/1/2026-$647,554-$20,403,246-$14,755,692213333974829379/1/202662.42%13.57%24.02%
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90.80%95.08%92.66%12/1/202639251$30,675,000127819176312/1/2026-$763,371-$22,201,363-$16,437,99225133911457344312/1/202662.52%13.61%23.87%
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Span of Control8Sales Quota$750,000$600,000Ramp Time (Mo)Gross Churn
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ACV$24,000310%
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Sales Team CostCost PerRatiosTotalNet Profit$17,750
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Rep$200,0001$240,000Deals per Rep31AttainmentAdd-On
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Pre-Sales$175,0000.5$105,000Lead Win Rate3%80%10%
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Implementation$175,0000.3$63,000Leads / Rep / Yr1042$28.80
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SDR$100,0000.5$60,000Meetings Win Rate25%R&D MultiplierSalaryStaff MultiplierSalary
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Marketer$140,0000.3$50,400Meetings / Rep / Yr125$240.0050%$200,00030%$150,000
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Managers$200,0000.33$78,000Meetings / Month10$135,000$240,000benefits adj$45,000$180,000benefits adj
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Marketing Spend$30,000$30,000with GA/RDCAC$20,045
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Total Headcount2.925$626,400$806,400MTR13.6Benefits Gross Up
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20%
see Monthly Costs sheet
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Sales Team CostCost PerRatioPer Customer
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Support$80,00050$1,6006.67%COGSnote not peopleCurrent Cash$5,000,000Current Team3
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Customer Success$150,000100$1,5006.25%10%Burn to Date$0Gross Burn (Monthly)$50,000
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Managers$200,000266.7$7503.13%Interest4%
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Total Headcount29.6$3,85016.04%
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