MCV Math
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What is each new customer worth to your business?
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AVG Ticket$15
Change the values in red to reflect your business
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Cost of Goods/Service30%<--------
Your rent, insurance, bank loan, and in many cases even payroll are NOT relevant here!
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New Customer Value$11
You will have these same expenses whether you generate this new customer or not.
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AVG visit per month3
What matters is the tangible, marginal cost of providing your product or service.
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Value/customer/month
$32
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New customers/month
10
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Profit value/month$315
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Month 123456789101112
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$315$315$315$315$315$315$315$315$315$315$315$315
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$315$315$315$315$315$315$315$315$315$315$315
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$315$315$315$315$315$315$315$315$315$315
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$315$315$315$315$315$315$315$315$315
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$315$315$315$315$315$315$315$315
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$315$315$315$315$315$315$315
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$315$315$315$315$315$315
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$315$315$315$315$315
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$315$315$315$315
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$315$315$315
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$315$315
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$315
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$315$630$945$1,260$1,575$1,890$2,205$2,520$2,835$3,150$3,465$3,780
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Annual Gross Profit
$24,570
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78
Suggested annual ad spend
$8,600
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Suggested monthly ad spend
$717
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Annual Net Profit
$15,971
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Sheet1
 
 
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