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Competitive audit
Competitive audit goal
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General informationUX
(rated: needs work, okay, good, or outstanding)
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First impressionsInteractionVisual designContent
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Competitor type
(direct or indirect)		Location(s)
Product offering
Price
($ - $$$$)		Website
(URL)		Business size
(small, medium, large)		Target audience Unique value proposition Desktop website experienceApp or mobile website experienceFeaturesAccessibilityUser flow NavigationBrand identityToneDescriptiveness
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DailyArtDirectAndroid & iOSCreative Development
Reading Artist Biographies and Museum Collections		Free, one time payment $https://www.getdailyart.com/en/ Large17+ Art Lovers Explore and search the collection of more than 2500 masterpieces,
- Read 700 artist biographies and information about 500 museum collections
- Translations in 16 languages		Needs work
- No website version, all meant for app usage
- No obvious accessible ways for differently-abled people 		Outstanding
+ Beautiful, engaging
+ Many language options
- No access to info about smaller galleries and newer artists 		Good
+ Upgrade available for more access
+ "Likes" / "Favorite" available
- No info about smaller galleries or newer artists, only classics 		Good
+ Available in many languages, choose language option as first thing, no need for people to find the change language option
- No Text-enlargement, No Voice-over texts 		Good
+ Outstanding flow, intuitive swipe left or right
+ Seamless transition
- Ads every couple of swipes 		Good
+ Intuitive, top left 3 bars-mark for options
+ interesting "about" page placement, swipe all the way right on the daily page, makes people see it
- Can be unintutive for some users who aren't used to swiping 		Outstanding
+ Beautiful & engaging
+ light grey texts on blackground makes easier read		 + Friendly and informativeOutstanding
+ Says enough, info on many artists as well as when/how paintings came about
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Google Arts & CultureIndirect
Website, Android & iOS
Art History & Culture
Informative 		Freehttps://artsandculture.google.com/ Large12+ Art LoversTransform your photos into classic artworks
Find portraits that look like you
Find artworks by using the colors within your photos
View artworks in real size, real-life settings
Wander through immersive galleries and VR tours		Okay
+ Wide Variety of content available, looks simple and pleasing
- Too much scrolling 		Outstanding
+ Beautiful and intuitive design
+ Simple and without complicating the vast options the user has
Good
+ Expansive, wide variety of available content
+ Goes beyond just art but also culture
- Can be overwhelming sometimes, especially for people not used to browsing online 		Good
+ Easy to read
+ Available in many languages
+ Easy guided image zoom
- No text-enlargement or voice-over texts as far as I can tell 		Good
+ Great flow, asks user many questions of interest so that they can explore a variety of artworks based on different aspects such as color or even pets
Outstanding
+ Intuitive, All essential buttons easy to find at bottom bar or top corners
- Sometimes too much scrolling, but on phone it seems more intuitive 		Oustanding
+ Simple and to the point
+ Does not overwhelm users with complicated background or buttons
+ Good transitions animation		Words have a matter of factness to them but the colors help ease that sternness. Less friendly Outstanding
+ Wide variety of options and amazing choices for the user without overwhelming them all at once
- Friendly interface? More accessibilty for disabled folks
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AMO: Daily Arts & CultureIndirectiOSArt HistoryFree, Subcription $$https://amo.today/Small4+ Art Lovers150 Art Movements with Over 40,000 Artworks to Easily View
- Daily Feed of Interesting Facts and Stories of the Most Famous Artists and their Works of Art
- Artist of the Day - the Best Way to Get to Know One New Artist Every Day!
- Reminder for Your Daily Inspiration
- Impressive Widget for iPhone with Artwork of the Day
- HD Quality Downloadable Wallpapers		Needs Work
- Online on app, website refers user to app		Good
+ Beautifully engaging
+ Personalized use
- No other languages offer
- No accessibility features 		Okay
+ Gives daily inspiration
+ Artist biography
+ Art movement Info
+ Subscription for full access
- Small database of art history classics only, no new artists
- only 3 days free trial		Needs Work
+ Dark background helps white words and images pop
+ Personalized feed based on short questionaire in the beginning helps narrow down the usage
- No other languages offered
- No other obvious accessibiilty features		Outstanding
+ Very smooth, transition very seamless, no bugginess or lag
- 		Outstanding
+ Search tab with suggested artists based on questionaire answers
+ Intuitive design, very simple and straightforward
+ Guide included on how to navigate using finger gestures		Outstanding
+ Simple allows the art works to speak for themselves and take up the visual space
Helpful and informativeOutstanding
+ Uses few words but manage to get info across from intuitive design
+ Good use of quick survey to adapt app to user
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