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Quarterly Rocks (Goals that must be achieved this quarter)
QuarterQ3/Q4Strategic Marketing Direction
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1Website refreshDatesJuly to September 2019Value PropositionService OfferingsIdeal Client Opportunity
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2Refinement of marketing messaging to be Oracle focusedUlistic Rep:Stuart Crawford
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3Positive net new opportunities
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Target Markets
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Target Market OneTarget Market TwoTarget Market Three
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Challenge: Connect with local CEO to discuss how technology impacts businessChallenge: How do inform existing clients who are running Windows 7 that it is time to upgrade to Windows 10.Challenge: Inform medical clients that HIPAA compliance is still important.
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Marketing GoalsMiscellaneous InformationMeasurement Of Success
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Seeking: CEOs of organization with 25 to 50 employeesSeeking: Strategy to connect with existing clients to informing of the pending Windows 7 EOL.Seeking: One on one discussions with practice managers of small medical clinics in the DC metro area.
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SWOT Analysis
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StrengthsWeaknesses
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OpportunitiesThreats
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