| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
1 | ||||||
2 | Performance Drop Emergency Checklist | |||||
3 | Click here for Google Doc (Click 'file' > 'Make a copy') | |||||
4 | ||||||
5 | ||||||
6 | 1. Verify Tracking Issues | Yes/No | ||||
7 | Is the pixel still firing? (Check via Pixel Helper or Events Manager) | |||||
8 | Are conversion events recording? (Compare event count to yesterday) | |||||
9 | Any site updates or deployments in last 48 hours? | |||||
10 | UTM parameters still working correctly? | |||||
11 | Tag Manager changes or breaks? | |||||
12 | Server-side tracking still connected? | |||||
13 | ||||||
14 | ||||||
15 | ||||||
16 | ||||||
17 | ||||||
18 | Use checklist with Media Buying Minute 011 (here) | |||||
19 |