AvailableTools_SelfAudit
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ABCD
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Tool Audit
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Overview and Instructions
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Overview
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This document is intended as a jumping off point for formally giving your organization a good hard look as to the full range of data and information sources available. Complete the Tool Audit worksheet for your own organization and, hopefully, you will both realize you have more analytical tools at your disposal than you realized and identify a gap or two that you can set about filling.
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How to Use This Template
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The meat of this template is the Tool Audit worksheet. The top portion is currently available tools:
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Tool TypeThere are a range of different types of tools. The list in this template includes many common ones, but it is not comprehensive. Delete rows that do not apply for your organization, and add any additional types of tools that are available as new rows.
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Tool(s)List the specific tool(s) that you use for each tool type. The template has some common providers of each tool type listed, but this column should only include the specific vendors/services that you currently use.
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OwnerOwner: Put the name of the person who is the business "owner" of the tool within the organization.
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Expert(s)Expert(s): In some cases, these will be the same as the owner for a tool. Ultimately, this is a list of people who can be included in internal discussions about the analytics platform ecosystem within the company -- what types of hypotheses are best tested with which types of tools, and which tools are most complementary when it comes to answering specific types of business questions.
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AvailabilityAvailability: This is an assessment of how readily accessible the platform is for answering business questions. It is a combination of the tool cost, availability of resources who have access to the tool, and overall complexity of getting a request framed and prioritized that rely on the tool.
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The bottom portion of the audit is an opportunity -- often informed by completing the top portion -- to describe what the major gaps in your analytics toolset are.
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Feedback and Questions
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If you have feedback or questions about this spreadsheet, drop me a line at tim.wilson@webanalyticsdemystified.com.
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Overview and Instructions
Tool Audit
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