| A | B | C | D | E | F | G | H | I | |
|---|---|---|---|---|---|---|---|---|---|
1 | Main Brand | Competitor 1 | Competitor 2 | Competitor 3 | Competitor 4 | Competitor 5 | Competitor 6 | ||
2 | Platform (technical optimization) | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | |
3 | Title tags appear technically optimized | ||||||||
4 | H1s appear technically optimized | ||||||||
5 | Internal linking allows indexation of content | ||||||||
6 | Schema markup present | ||||||||
7 | There is a "home" for newly published content | ||||||||
8 | We're not obviously messing up technical SEO | ||||||||
9 | Content | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | |
10 | Title tags appear editorially optimized | ||||||||
11 | H1s appear editorially optimized | ||||||||
12 | Internal linking supports organic content | ||||||||
13 | Appropriate informational content | ||||||||
14 | Quality of content | ||||||||
15 | Quality of images / video | ||||||||
16 | Audience (engagement and sharing of content) | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | |
17 | Number of linking root domains | ||||||||
18 | Quality of linking root domains | ||||||||
19 | Other people talk about our content | ||||||||
20 | Actively promoting content | ||||||||
21 | Creating content explicitly for organic acquisition | ||||||||
22 | Conversion | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | Need more info! | |
23 | Clear CTAs on site | ||||||||
24 | Conversions appropriate to several funnel steps | ||||||||
25 | CTAs match user intent inferred from content | ||||||||
26 |