ABCDEFGHIJKLMNOPQRSTUVWXYZ
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EMAIL TYPE
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EMAIL NAMEDO NOT WORK OUT IN THIS EXAMPLE
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From lineDUPLICATE THIS TO YOUR OWN WORK SPACE
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Personal, professional name
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Company domain included (not @gmail or @yahoo)
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Subject line
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Length is between 60-70 characters
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Personalization included and checked for accuracy
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No spam words
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Preheader
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Preheader text exists
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It provides additional context about email's purpose
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Headline
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A headline exists in the email
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The headline is in large, bold, readable font
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The headline gives subscribers an idea of what the email is about
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Body
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Short, clear text
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Bulleted lists used when necessary for clarity
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Color scheme is appealing and brand appropriate
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Text talks to the subscriber, not at them
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Text focuses on benefits not products
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Call to action
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The call to action is a button
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The email has one (maybe 2) calls to action
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Text inside the call to action is urgent
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Images
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Clear, relevant images are used
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Alt text included
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Images are compressed for quick load time
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Branding
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Your logo and company name is included
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Clicking on your logo takes subscribers to your home page
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Messaging is consistent with brand and vision
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Footer
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Unsubscribe button is obvious to find
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Contact information is provided
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Social icons are clickable
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Total Checked
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