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 2020 Campus Outreach Program
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VoteAmerica is ready to engage at least 5 million college students with a comprehensive voter registration, vote by mail, and get-out-the-vote campaign that is scalable, cost-effective, and potentially game-changing. In the past we have piloted, tested, and optimized programs at over 700 colleges, and we've got it down to a science. This document outlines our work to identify the most strategically important campuses in this cycle, and the media we'll use to target them.
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Wherever you see a GREEN FIELD, you can manipulate the data.
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Competitiveness research
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Congressional District competitiveness rankingsThis is the document that VoteAmerica uses to track competitiveness, sorted by Congressional District. It takes into account races up and down the ballot, from the presidential race to state legislative campaigns. We use this to identify the most congressional districts in America. Then we identify the schools in those districts. https://docs.google.com/spreadsheets/d/1dNEcA9pMZ5xGbN9h-NKxSazK-l_IiTsqH0W1L4BJoTY/edit#gid=2056464686
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Cook Political ReportThis informs much of our analysis. Here is the most recent report on competitive states for the presidential elections: https://cookpolitical.com/sites/default/files/2020-07/EC%20Ratings.072320.2.pdf
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A quick guide to the tabs in this document
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Priorities and Funding GapsList of regions ranked by the Cook Political Report along with program costs and current funding gap.
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Stack ranked campusesThis tab shows the invidividual campuses stack ranked based on the number of competitve races that students can vote in, up and down the ballot. This is probably the most interesting tab, objectively.
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State ProgramsDynamic tab that prepares sample media plans, including costs, based on the state you would like to sponsor.
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National ProgramsDynamic tab that prepares sample media plans, including costs, based on the number of schools you would like to sponsor.
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Media GlossaryContains example images and explanations for each type of media
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Full semester program overview (this is the ideal program)
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Program# of ChannelsWeeks of outreachCost to cover the top 500 campusesCampus PopulationDetails
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9/4-11/13610$9,776,5788,303,585Physical channels: College Newspaper Ads, Campus OOH, Campus Posters.
Digital channels: Campus Online Properties, Campus Email, Student Influencer Social Posts
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