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Marketing Project Plan Template
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From campaign brief to launch — everything a marketing PM needs in one workbook.
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Four tabs: Campaign Brief · Channel Plan · KPI Tracker · Planyway
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To download an Excel file, go to File —> Download —> Microsoft Excel
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What's inside
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Campaign Brief: strategy, audience, messaging, and budget in one page.
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Channel Plan: what you're running on each channel, week by week.
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Launch Checklist: every task before, during, and after launch — with owner and status.
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KPI Tracker: targets vs actuals for each channel and metric.
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How to use it
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1. Fill in the Campaign Brief before any work starts. Get sign-off from key stakeholders.
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2. Map activities to channels and weeks in the Channel Plan.
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3. Work through the Launch Checklist as you approach go-live.
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4. Update the KPI Tracker weekly post-launch.
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Good campaign brief habits
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"One sentence" test: if you can't describe the campaign in one sentence, the brief needs more work.
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Lock the brief before production starts — scope creep in marketing is almost always brief creep.
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Add "what success looks like" before "how will we measure it" — metrics should follow goals.
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