Top 100 Online Retailers Password Policies. (https://www.dashlane.com/)
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IR RankE-RetailerDURING ACCOUNT CREATIONACCEPTANCE OF COMMONLY USED PASSWORDSCHANGING/RESETTING PASSWORDSINCORRECT PASSWORDS
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Min password lengthScorePassword visible during entry?ScoreStrong password advice offered?ScoreAlphanumeric password mandatory?ScoreMixed-case password mandatory?ScoreOn-screen strength assessment?ScoreAccount conf. email has password in plain text?ScoreAccount conf. email has password and login in plain text?ScorepasswordScore123456Score12345678Scoreabc123ScoreqwertyScoremonkeyScoreletmeinScoredragonScore111111ScorebaseballScorePassword change confirmation email sent?ScoreNew password = current password allowed?ScorePassword change conf. email has password in plain text?ScorePassword change conf. email has password and login in plain text?ScoreAllows normal login attempts after 4 incorrect passwords?ScoreAllows normal login attempts after 10 incorrect passwords?ScoreTOTAL
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3Apple85N0Y25Y20Y20Y30N0N0N0N0N0N0N0N0N0N0N0N0Y0N0N0N0N0N0100
4
14Newegg85N0Y25Y20Y20N0N0N0N0N0N0N0N0N0N0N0N0N0Y0Y-5No email0No email0N0N065
5
82Microsoft85N0Y25Y20Y20N0N0N0N0N0N0N0N0N0N0N0N0N0Y0N0N0N0Y-5N065
6
103Chegg6-10N0Y25Y20Y20Y30N0N0N0N0N0N0N0N0N0N0N0N0N-10N0No email0No email0Y-5Y-565
7
18Target85N0Y25Y20Y20N0N0N0N0N0N0N0N0N0N0N0N0N0Y0Y-5N0N0Y-5N060
8
22Williams-Sonoma85N0Y25Y20N0Y30N0N0N0N0N0N0N0N0N0N0N0N0N-10Y-5No email0No email0Y-5Y-555
9
13CDW85N0Y25Y20Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N-10Y-5No email0No email0Y-5N050
10
32Amway85N0Y25Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0Y0N0N0N0Y-5N045
11
50Musician's Friend85N0Y25Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0Y0N0N0N0Y-5N045
12
72Nike85N0Y25Y20Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N-10Y-5No email0No email0Y-5Y-545
13
15WW Grainger6-10N0Y25Y20N0Y30N0N0N0N0N0Y-1N0N0N0N0N0N0N-10Y-5No email0No email0Y-5N044
14
10Best Buy85N0Y25Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0Y0N0No email0No email0Y-5Y-540
15
36Walgreens85N0Y25Y20N0N0No email-5No email0N0N0N0N0N0N0N0N0N0N0Y0N0N0N0Y-5N040
16
97Express70N0Y25Y20Y20N0No email-5No email0N0N0N0N0N0N0N0N0N0N0N-10N0No email0No email0Y-5Y-540
17
28Nordstrom70N0Y25Y20N0N0No email-5No email0N0N0N0N0N0N0N0N0N0N0Y0Y-5N0N0N0N035
18
47Abercombie & Fitch85N0Y25Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0Y0Y-5N0N0Y-5Y-535
19
90Bass Pro Outdoor6-10N0Y25Y20Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N-10Y-5No email0No email0Y-5N035
20
95CVS70N0Y25Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0Y0Y-5N0N0Y-5N035
21
35MSC Industrial Supply70N0Y25Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0N-10N0No email0No email0Y-5N030
22
84Hayneedle85N0Y25Y20N0N0No email-5No email0N0N0N0N0N0N0N0N0N0N0N-10Y-5No email0No email0N0N030
23
86Oriental Trading Co.85N0Y25Y20N0N0No email-5No email0N0N0N0N0N0N0N0N0N0N0N-10Y-5No email0No email0N0N030
24
112Children's Place Stores85N0Y25Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0N-10Y-5No email0No email0Y-5N030
25
11OfficeMax70N0Y25Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0N-10Y-5No email0No email0Y-5N025
26
66Deluxe Corp.85N0Y25Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0N-10Y-5N0N0Y-5Y-525
27
68Crate and Barrel70N0Y25Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0N-10Y-5N0N0Y-5N025
28
64American Eagle6-10N0Y25Y20N0N0N0N0N0N0N0Y-1N0N0N0N0N0N0Y0N0N0N0Y-5Y-524
29
88Ann Inc.85N0N0Y20Y20N0No email-5No email0N0N0N0N0N0N0N0N0N0N0N-10N0No email0No email0Y-5Y-520
30
6Sears6-10N0Y25Y20N0N0N0N0N0N0N0Y-1N0N0N0N0N0N0N-10N0No email0No email0Y-5N019
31
8Dell6-10N0Y25Y20N0N0N0N0N0N0N0Y-1N0N0N0N0N0N0Y0Y-5N0N0Y-5Y-519
32
39Neiman Marcus6-10N0Y25Y20N0N0No email-5No email0N0N0N0Y-1N0N0N0N0N0N0Y0Y-5N0N0Y-5N019
33
37Saks6-10N0Y25Y20N0N0N0N0N0N0N0Y-1N0N0N0N0N0N0N-10Y-5No email0No email0Y-5N014
34
44Lowe's6-10N0Y25Y20N0N0N0N0N0N0N0Y-1N0N0N0N0N0N0N-10Y-5No email0No email0Y-5N014
35
17Sony70N0N0Y20N0N0N0N0N0N0N0N0N0N0N0N0N0N0Y0Y-5N0N0Y-5N010
36
29LL Bean6-10N0Y25N0N0Y30No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10N0No email0No email0Y-5Y-510
37
42Avon Products6-10N0Y25Y20N0N0No email-5No email0N0N0N0Y-1N0N0N0N0N0N0N-10Y-5No email0No email0Y-5Y-54
38
117DSW85N0Y25N0N0N0No email-5No email0N0N0N0N0N0N0N0N0N0Y-1N-10N0No email0No email0Y-5Y-54
39
19Gap5-10N0N0N0N0Y30No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5N0N0Y-5N0-5
40
34JC Penny6-10N0Y25N0N0N0N0N0N0N0N0Y-1N0Y-1Y-1Y-1N0Y-1N-10N0No email0No email0Y-5N0-5
41
51Foot Locker6-10N0N0Y20N0N0N0N0N0N0N0Y-1N0N0N0N0N0N0N-10Y-5No email0No email0N0N0-6
42
16Costco6-10N0Y25N0N0N0No email-5No email0Y-1N0N0Y-1Y-1Y-1Y-1Y-1N0Y-1N-10N0No email0No email0N0N0-7
43
81Green Mountain Coffee70N0N0Y20N0N0No email-5No email0N0N0N0N0N0N0N0N0N0N0N-10Y-5No email0No email0Y-5Y-5-10
44
53GameStop6-10N0N0Y20N0N0N0N0N0N0N0Y-1N0N0N0N0N0N0N-10Y-5N0N0Y-5N0-11
45
79Chico's FAS6-10N0Y25N0N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1N0Y-1N-10Y-5No email0No email0Y-5N0-11
46
54Gilt Groupe6-10N0N0N0N0N0N0N0Y-1N0Y-1N0N0N0N0N0N0Y-1Y0N0N0N0N0N0-13
47
59Estee Lauder6-10N0Y25N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5N0N0Y-5N0-15
48
41PC Connection85N0N0N0N0N0N0N0Y-1N0Y-1N0N0N0N0N0N0Y-1N-10Y-5No email0No email0Y-5N0-18
49
2Staples6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5N0N0N0N0-25
50
24HSN5-10N0Y25N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5N0N0Y-5Y-5-25
51
38Etsy6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0N0N0N0Y-5N0-25
52
46The Home Depot5-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0N0N0N0Y-5N0-25
53
27Barnes and Noble6-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0N0N0N0Y-5N0-30
54
98ShopNBC4-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10N0No email0No email0N0N0-30
55
110CafePress3-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5N0N0Y-5N0-30
56
4Walmart6-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5N0N0Y-5N0-35
57
7Office Depot6-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5No email0No email0Y-5N0-35
58
12Macy's5-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5N0N0Y-5Y-5-35
59
40Rakuten6-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5N0N0Y-5N0-35
60
45Cabela's5-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10N0No email0No email0Y-5N0-35
61
62Ralph Lauren6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5N0N0Y-5Y-5-35
62
80Build2-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5N0N0Y-5Y-5-35
63
102Sierra Trading Post6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10N0No email0No email0Y-5N0-35
64
99Northern Tool1-10N0N0N0N0N0N0N0Y-1N0N0Y-1Y-1Y-1Y-1Y-1N0Y-1N-10Y-5No email0No email0Y-5N0-37
65
1Amazon6-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5N0N0Y-5Y-5-40
66
23HP Home/Office Store6-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10N0No email0No email0Y-5N0-40
67
26Kohl's5-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5N0-40
68
65Groupon6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5N0-40
69
70Fingerhut6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10N0N0N0Y-5Y-5-40
70
73Scholastic Inc.3-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10N0No email0No email0Y-5Y-5-40
71
101Eddie Bauer5-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5N0N0Y-5Y-5-40
72
1051 Sale a Day6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10N0No email0No email0Y-5Y-5-40
73
21Victoria's Secret4-10N0N0N0N0N0No email-5No email0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5N0-44
74
31Overstock5-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
75
33Vistaprint6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
76
43Fanatics3-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
77
48Urban Outfitters3-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10N0No email0No email0Y-5Y-5-45
78
49Shutterfly4-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
79
52Wayfair6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5N0N0Y-5Y-5-45
80
63PCM6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5N0N0Y-5Y-5-45
81
67REI6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5N0N0Y-5Y-5-45
82
74Blue Nile6-10N0N0N0N0Y30N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5Y-25Y-5Y-5Y-5-45
83
75Fresh Direct4-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
84
76RueLaLa6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
85
77Zulily6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
86
781-800 Contacts6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
87
83Disney Store6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
88
91Net-A-Porter6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
89
92Hulu6-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5N0-45
90
93Shoebuy6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
91
100Edible Arrangement6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
92
107Restoration Hardware6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-45
93
581-800 Flowers1-10N0N0Y20N0N0N0N0N0N0N0Y-1N0N0N0N0N0N0N-10Y-5Y-25Y-5Y-5Y-5-46
94
87Vitacost4-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-50
95
104Nutrisystem3-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-50
96
116American Girl6-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1N-10Y-5No email0No email0Y-5Y-5-50
97
56J. Crew6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0N0Y-25N0Y-5Y-5-55
98
30Toys R Us6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5Y-25N0Y-5Y-5-60
99
111Aeropostale6-10N0N0N0N0N0N0N0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5Y-25N0Y-5Y-5-60
100
94Dick's Sporting Good6-10N0N0N0N0N0No email-5No email0Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y-1Y0Y-5Y-25N0Y-5Y-5-65
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