Lime Trees Hotel Marketing Plan.xlsx

	B	C	D	E	F	G	H	I	J	K	L	M	N	O
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2	Lime Trees Hotel Fictional Marketing Plan
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4		Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	TOTAL
5	F&B ALL YEAR OFFERS (FaceBook Promotion Costs)
6	Afternoon Tea £14.95 PP for parties over 4				80									80
7	Sunday Lunch £26.95 PP for 3 Courses			80			80							160
8	TGI Thurs 2 Courses + Glass of Wine £22.95 PP	80								80				160
9	Friday Steak Dinner with Bottle of wine £59 for 2		80								80			160
10	Saturday Gin Dinner 2 Courses + Gin Aperitif £59 PP			80								80		160
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12	ACCOMMODATION ALL YEAR OFFERS (FaceBook Promotion Costs)
13	TGI Thurs 1 B&B + 2 Courses + Glass of Wine £149 for 2 PPL	80								80				160
14	Friday 1 B&B + Steak Dinner with Bottle of wine £149 for 2 PPL		80								80			160
15	Saturday 1 B&B + Gin Dinner 2 Courses + Gin Aperitif £149 for 2 PPL			80								80		160
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17	DATE SPECIFIC F&B/ACCOMMODATION OFFERS (FaceBook Costs)
18	Valentines Candelit Dinner 3 Courses + Bottle of Prosecco £69 for 2 PPL		80											80
19	Easter Week - 1 B&B + 2 Course Lamb Dinner £139 for 2 PPL			80										80
20	Mothers Day - Cream Tea Special - Free Bottle of Prosecco for parties of 3					50								50
21	Fathers Day - Free Minature Whiskey for Dad when dining on Fathers Day						50							50
22	American Independence Day - Burger + Beer £14.95						50							50
23	Bastille Day - 3 Course Dinner + Free Bottle of French Wine £59 for 2 PPL							50						50
24	Black Friday - 10% off Gift Vouchers												80	80
25	Weekend Christmas Break 1 B&B + 3 Course Christmas Dinner £149 for 2 PPL												80	80
26	Group Dining - 11th Person/Organiser goes FREE for Groups over 10	80												80
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28	OTHER SALES AND MARKETING COSTS
29	Internal Signage (Reception Pullups/Road Sign/Toilet & Lift Signs	440				440					440			1320
30	Table Top Triangles	0				0					0			0
31	Clear Channel Bus Stop/Shopping centre Billboards												800	800
32	TripAdvisor Business Listing	390												390
33	FaceBook Remarketing	200	200	200	250	250	250	300	300	300	250	200	250	2950
34	Google Search	200	200	200	250	250	300	300	300	300	250	200	200	2950
35	Google ReMarketing	200	200	200	200	200	200	200	200	200	200	200	200	2400
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37	MONTHLY TOTALS	1670	840	920	780	1190	930	850	800	960	1300	760	1610	12610
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