ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Minor Project 3: YouTube Marketing Campaign Strategy for AJIO
2
3
The brand that you are going to work - AJIO
4
Problem StatementAJIO has good Brand Awareness and Penetration in North and Central India. Now they are trying to penetrate the Southern market.
5
Imagine that you are working at AJIO and responsible for its YouTube marketing strategy.
6
As a Digital Marketer, your goal is to increase the App Download for AJIO in the Southern India
7
To achieve this goal, you need to come up with a YouTube Marketing Campaign strategy to achieve this goal.
8
Task 1 - Content Strategy
9
Come up with the idea for content (ideation), and conduct the competitor analysis. Prepare a plan for 1 month Ad campaign and come up with an idea for 6 videos.
10
Plan videos for different buckets like entertainment, infotainment, and education. They can include influencers from the South, or make reaction videos / funny videos / giving dressing suggestions, etc.
11
Task 2 - Out of the 6 videos, highlight one which you think would be bang on!
12
For any one of the videos, you have to come up with ideas for the following elements.TitleSEO keywords or tagsContent Visualisation
13
Thumbnail
14
Description
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100