Bob Visse's Moviepass Model - Higher Sub Count - 10.50 Ticket Price - slight increase advertising
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Bob Visse's MoviePass Model
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Monthly Cohort2017-September-2017-October-2017-November-2017-December-2018-January-2018-February-2018-March-2018-April-2018-May-2018-June-2018-July-2018-August-2018-September-2018-October-2018-November-2018-December-2019-January-2019-February-2019-March-2019-April-2019-May-2019-June-2019-July-2019-August-2019-September-2019-October-2019-November-2019-December-
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Subscribers 400,000600,000800,0001,000,0001,500,0002,000,0002,200,0003,000,0003,200,0003,500,0003,750,0003,900,0004,350,0004,750,0005,450,0005,800,0006,000,000
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Ticket Price $8.73$8.73$8.73$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50$10.50
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ARPU (Sub)$9.95$9.95$8.95$7.95$7.95$8.95$8.95$8.95$9.25$9.50$9.60$9.90$10.10$10.50
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AD Revenue Per User (MoviFone added April 2018)$1.00$1.00$1.50$2.00$2.00$2.00$2.00$2.50$2.50$2.50$3.00$3.50$3.75$4.00
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% of Ticket Rebate & Consessions (Estimate see note)3.00%4.00%5.00%7.00%8.00%8.00%8.00%9.00%9.00%9.00%9.00%9.00%9.00%9.50%
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Total blended ticket rebate revenue & consession sharing revenue$110,250.00$220,500.00$367,500.00$565,950.00$882,000.00$940,800.00$1,029,000.00$1,240,312.50$1,289,925.00$1,438,762.50$1,571,062.50$1,802,587.50$1,918,350.00$2,094,750.00
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Sub Revenue$9,950,000.00$14,925,000.00$17,900,000.00$17,490,000.00$23,850,000.00$28,640,000.00$31,325,000.00$33,562,500.00$36,075,000.00$41,325,000.00$45,600,000.00$53,955,000.00$58,580,000.00$63,000,000.00
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Ticket Rebate & Concessions Revenue $110,250.00$220,500.00$367,500.00$565,950.00$882,000.00$940,800.00$1,029,000.00$1,240,312.50$1,289,925.00$1,438,762.50$1,571,062.50$1,802,587.50$1,918,350.00$2,094,750.00
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Advertisng Revenue $1,000,000.00$1,500,000.00$3,000,000.00$4,400,000.00$6,000,000.00$6,400,000.00$7,000,000.00$9,375,000.00$9,750,000.00$10,875,000.00$14,250,000.00$19,075,000.00$21,750,000.00$24,000,000.00
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Total Revenue $11,060,250.00$16,645,500.00$21,267,500.00$22,455,950.00$30,732,000.00$35,980,800.00$39,354,000.00$44,177,812.50$47,114,925.00$53,638,762.50$61,421,062.50$74,832,587.50$82,248,350.00$89,094,750.00
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COG's = (Number of Subs x Average Price of Movie Ticket x Utilization Rate)
1.35$14,175,000.00$21,262,500.00$28,350,000.00$31,185,000.00$42,525,000.00$45,360,000.00$49,612,500.00$53,156,250.00$55,282,500.00$61,661,250.00$67,331,250.00$77,253,750.00$82,215,000.00$85,050,000.00
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Gross Margin-$3,114,750.00-$4,617,000.00-$7,082,500.00-$8,729,050.00-$11,793,000.00-$9,379,200.00-$10,258,500.00-$8,978,437.50-$8,167,575.00-$8,022,487.50-$5,910,187.50-$2,421,162.50$33,350.00$4,044,750.00
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Note on Ultilization Rate 16.2
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