Technical SEO Audit Checklist by Fajela
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homecategory/sectioncard/nesting level 3organization info
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see details here - technical SEO audit+ - everything's fine
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To improve indexing
- - needs to be corrected
commentsuggestion
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Redirects
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1301 redirect mirror (www, http to https, aliases) is set
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2Duplicates are merged by redirect for CaSE being different (category/product1.html category/Product1.html)
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3Home duplicates are merged: default, index, main - htm, html, php (if impossible, all links to them are removed)
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4Page variations containing several slashes or hyphens are merged. Example: mysite.com/my--page//
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5Page variations with or without html are merged (/page1 = /page1.html)
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6For non-Latin, %%%% page variations are merged with non-Latin clones
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7No internal links redirects
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8URL injection is impossible
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Robots.txt
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9Print version, admin page, personal workspace, cart and other technical pages are unavailable for indexing
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10Aren't promoted pages restricted for indexing?
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11No errors for GWT (Search Console), Bing validation
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12Sitemap address is specified
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13No prohibitions conflict (from meta robots, sitemap, canonical)
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14No contradictory prohibitions (disallow - allow = for the same section)
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15Pages without content are unavailable for indexing
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16Site search is unavailable
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17Catalog filters that generate non-unique content (no content) are unavailable
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Sitemap.xml
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18Available
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19All pages specified in the file return 200
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20Doesn't exceed valid size, is divided into section sitemaps for a large site
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21Sitemap utf-8 encoding
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22sitemap.html is not overspammed, is missing or unavailable for indexing
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23no utility and prohibited pages
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404
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24non-existing page returns 404 error for each section or 302 to 404.html with noticeable delay
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25no 404 response for internal links
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26is correctly formatted
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27no 404 because of relative links
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Friendly URL and structure
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28using query (or its part), but is not overspammed
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29no extra folders in landing page URL (landing page nesting level doesn't exceed 3)
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30URL length doesn't exceed 65 characters or is shorter than the link from alike content, but not promoted page
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31are informative
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32Promoted pages are up to 2 clicks away from home
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33Internal and external links are limited to 100/3, the external ones are locked with no follow
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34There is at least 1 internal non-site wide link to a promoted page
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Indexing
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35Load speed doesn't exceed 2.5 to 3 seconds
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36Page size is up to 100 KB
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37Encoding is specified in code, a server returns the encoding, the encoding specified in the code matches the server's encoding
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38No promoted content inside frames
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39Code is pure (no Word, css, javascript)
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40Bad html code (no <head> or <body>)
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41Engine doesn't generate session variables
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42Promoted pages return 200 response
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43No viruses
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44Page is not cloaked
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Useful duplicates optimization
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45canonical page and canonical attribute are specified (no conflict)
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46sort and filter pages are made unique or specified as non-canonical or prohibited
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47meta name=”robots”, content=” noindex follow” or canonical are specified on pagination pages (pagination is made with Ajax, scripts, next attribute and preview)
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Miscellaneous
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48There is a Search Console account
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49There is a Bing WT account
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50There is a Google Analytics account and is configured and put on the page properly
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51Is available in yellow pages including Google Business
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52Availability in Google Maps
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53Availability in Bing Maps
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54Favicon availability
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55Hosting assessment, neighbors presence
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Site status according to Google Search Console (Webmaster Tools)
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56html errors
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57scan errors
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58pagespeed insights errors
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59hreflang attribute errors
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60mobile browsing errors
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61micro layout errors (promoted pages)
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Navigation
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62Navigation available to robots (no scripts)
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63There are correctly configured breadcrumbs
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No circular links:
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64---Non-clickable logo on home
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65---menu button is in relevant section
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66---breadcrumb is on its page
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67menu won't disappear if images or scripts are disabled
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68bottom menu is different from top menu
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69image menu links have titles
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70there is no tag cloud or it's non-text and doesn't have H
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71site search is available, is closed
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72clicking logo, home image or home button doesn't open index
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73breadcrumb isn't overspammed with queries
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Inbound link validation
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74No link explosions
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75No spikes
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76Anchor list isn't overspammed
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77Anchor list doesn't stray off from the subject
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78The most of link texts are natural
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79Donors are in SE index
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80Donors aren't under SE filters
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81Donors don't propagate links
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82Donors have search networks traffic
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83Checking whether competitors have links from social media
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84Building links from social media
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Checking against commercial factors
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