Bob Visse's Moviepass Model
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Bob Visse's MoviePass Model
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Monthly Cohort2017-September-2017-October-2017-November-2017-December-2018-January-2018-February-2018-March-2018-April-2018-May-2018-June-2018-July-2018-August-2018-September-2018-October-2018-November-2018-December-2019-January-2019-February-2019-March-2019-April-2019-May-2019-June-2019-July-2019-August-2019-September-2019-October-2019-November-2019-December-
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Subscribers 400,000600,000800,0001,000,0001,500,0002,000,0002,200,0002,500,0002,600,0002,800,0003,000,0003,300,0003,600,0004,000,0004,700,0005,000,000
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Ticket Price $8.73$8.73$8.73$8.97$8.97$8.97$8.97$8.97$8.97$8.97$8.97$8.97$8.97$8.97$8.97$8.97
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ARPU (Sub)$9.95$9.95$8.95$7.95$7.95$8.95$8.95$8.95$9.25$9.35$9.50$9.90$10.10
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AD Revenue Per User (MoviFone added April 2018)$1.00$1.00$1.50$2.00$2.00$2.00$2.00$2.50$2.50$2.50$3.00$3.00$3.00
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% of Ticket Rebate & Consessions (Estimate see note)3.00%4.00%5.00%7.00%8.00%8.00%8.00%9.00%9.00%9.00%9.00%9.00%9.00%
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Total blended ticket rebate revenue & consession sharing revenue$94,185.00$188,370.00$313,950.00$483,483.00$627,900.00$653,016.00$703,248.00$847,665.00$932,431.50$1,017,198.00$1,130,220.00$1,328,008.50$1,412,775.00
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Sub Revenue$9,950,000.00$14,925,000.00$17,900,000.00$17,490,000.00$19,875,000.00$23,270,000.00$25,060,000.00$26,850,000.00$30,525,000.00$33,660,000.00$38,000,000.00$46,530,000.00$50,500,000.00
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Ticket Rebate & Concessions Revenue $94,185.00$188,370.00$313,950.00$483,483.00$627,900.00$653,016.00$703,248.00$847,665.00$932,431.50$1,017,198.00$1,130,220.00$1,328,008.50$1,412,775.00
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Advertisng Revenue $1,000,000.00$1,500,000.00$3,000,000.00$4,400,000.00$5,000,000.00$5,200,000.00$5,600,000.00$7,500,000.00$8,250,000.00$9,000,000.00$12,000,000.00$14,100,000.00$15,000,000.00
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Total Revenue $11,044,185.00$16,613,370.00$21,213,950.00$22,373,483.00$25,502,900.00$29,123,016.00$31,363,248.00$35,197,665.00$39,707,431.50$43,677,198.00$51,130,220.00$61,958,008.50$66,912,775.00
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COG's = (Number of Subs x Average Price of Movie Ticket x Utilization Rate)
1.7$15,249,000.00$22,873,500.00$30,498,000.00$33,547,800.00$38,122,500.00$39,647,400.00$42,697,200.00$45,747,000.00$50,321,700.00$54,896,400.00$60,996,000.00$71,670,300.00$76,245,000.00
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Gross Margin-$4,204,815.00-$6,260,130.00-$9,284,050.00-$11,174,317.00-$12,619,600.00-$10,524,384.00-$11,333,952.00-$10,549,335.00-$10,614,268.50-$11,219,202.00-$9,865,780.00-$9,712,291.50-$9,332,225.00
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