Viewthrough Technology Capabilities Scorecard
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Company/ProductCategoryMethod of Data CollectionStatus of VT Data Collection CapabilityStatus of Reporting CapabilityMetricsAttributionLookback TimeframeComments
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Adobe SiteCatalyst & GenesisSite MetricsPage or Event TagCurrentCurrentHigh Value Tasks, Visits, ConversionsAny Touch, Custom FractionalConfigurable but Determined by Ad ServerFirst on the scene with integrated solution
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Adometry by GoogleAttribution Analytics, Agency Ad ServerPage Tag, Ad Tag; Floodlight TagCurrentNoHigh Value Tasks, Visits, ConversionsAny Touch, Custom Fractional (Algorithmic)30d, ConfigurableAdometry offers Ad Viewability integrated; GA Premium integrates VT from DoubleClick Media Manager
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AOL, Ad.com, AdLEarn Open PlatformAd Network, Buying PlatformPage TagCurrentCustomConversionsAny Touch from Media Partner30d, ConfigurableExclusion pixels available
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C3 MetricsAnalytics & AttributionPage Tag, Ad TagCurrentYesHigh Value Tasks, Visits, ConversionsAny Touch, Custom FractionalDefault 5 yearsActionable back to buying platform, Ad Viewability integrated, Non-cookie approach
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ChangoAd NetworkPage TagCurrentCustomConversionsAny Touch from Media Partner14d, ConfigurableExclusion pixels available
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ComScore DigitalAnalytixSite MetricsPage TagCurrentYesVisits, ConversionsAny Touch, Custom Fractional30d, ConfigurableAd Viewability integrated
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ConversionLogicAttribution PlatformPage or Event TagPlannedCustomHigh Value Tasks, Visits, ConversionsAny Touch from Media Partner30d, ConfigurableAd Viewability integrated
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Facebook-AtlasAgency Ad ServerUniversal Action TagCurrentYesHigh Value Tasks, Visits, ConversionsAny Touch, Custom FractionalUp to 90d
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FetchbackAd NetworkPage TagCurrentCustomConversionsAny Touch from Media PartnerTBD
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Flashtalking-EncoreAgency Ad Server, Attribution PlatformPage TagCurrentCustomConversionsAny Touch from Media Partner30d, ConfigurableAd Viewability integrated
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Google Display NetworkAd NetworkAdWords Page TagCurrentYesConversionsLast Touch or Any Touch from Media PartnerUp to 90d, ConfigurableMedia product
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IBM/Coremetrics Impression AttributionSite MetricsPage or Event TagCurrentYesVisits, ConversionsAny Touch, Custom FractionalConfiguableOptional impression attribution module
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Neustar-Aggregate KnowlegdeAnalytics, Data Management PlatformPage Tag, Ad TagCurrentNoHigh Value Tasks, Visits, ConversionsAny Touch, Custom Fractional30d, Configurable
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Sizmek-Pointroll-MediamindAgency Ad ServerPage TagCurrentYesConversionsAny TouchUp to 90d
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Rocketfuel -x+1Ad Network, DSP, DMPPage TagCurrentCustomConversionsAny Touch from Media Partner30d, Configurable
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