ABCDEFGHIJKL
1
periodnew customersretained customerstotal customersnew customer rateretained customer ratechurn rategrowthcompounded growth
2
10000.0000.0000.0000.000
3
22221.0001.0000.0001.000
4
33550.6001.0000.0000.6001.5
5
4100150.6670.0001.000-0.3331.74
6
55551.0001.0000.0001.0000.36
7
6510100.5001.0000.0000.5000.50
8
7414140.2861.0000.0000.2860.48
9
8014140.0001.0000.0000.0000.38
10
924160.1250.2500.750-0.6250.35
11
101250.2000.4000.600-0.4000.12
12
110020.0000.0001.000-1.0000.00
13
120000.0000.0000.0000.000-1.00
14
15
16
new customersNew customers engaged actively in that period
17
retainedCustomers who stayed, or returned at the end of the period
18
total customersTotal customers engaged in that period
19
churnCustomers that did not stay, or failed to return at the end of the period
20