sticky growth model
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ABCDEFGHIJKL
1
periodnew customersretained customerstotal customersnew customer rateretained customer ratechurn rategrowthcompounded growth
2
10000.0000.0000.0000.000
3
22221.0001.0000.0001.000
4
33550.6001.0000.0000.6001.5
5
4100150.6670.0001.000-0.3331.74
6
55551.0001.0000.0001.0000.36
7
6510100.5001.0000.0000.5000.50
8
7414140.2861.0000.0000.2860.48
9
8014140.0001.0000.0000.0000.38
10
924160.1250.2500.750-0.6250.35
11
101250.2000.4000.600-0.4000.12
12
110020.0000.0001.000-1.0000.00
13
120000.0000.0000.0000.000-1.00
14
15
16
new customersNew customers engaged actively in that period
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retainedCustomers who stayed, or returned at the end of the period
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total customersTotal customers engaged in that period
19
churnCustomers that did not stay, or failed to return at the end of the period
20
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